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Do-It-Yourself Billion Dollar Graphics: 3 Fast and Easy Steps to Turn Your Text and Ideas Into Persuasive Graphics Hardcover – December 15, 2010


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Do-It-Yourself Billion Dollar Graphics: 3 Fast and Easy Steps to Turn Your Text and Ideas Into Persuasive Graphics + Shipley Proposal Guide, 4th Ed. + Shipley Capture Guide
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Product Details

  • Hardcover: 160 pages
  • Publisher: PepperLip Press; 2 edition (December 15, 2010)
  • Language: English
  • ISBN-10: 1450740111
  • ISBN-13: 978-1450740111
  • Product Dimensions: 0.8 x 8.5 x 11 inches
  • Shipping Weight: 1.8 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Best Sellers Rank: #1,169,857 in Books (See Top 100 in Books)

More About the Author

Mike Parkinson has spearheaded multi-billion dollar projects and created thousands of graphics resulting in billions of dollars in increased revenue for his clients. He is a multi-published author and is often requested to speak at national conferences, large and small companies, and graphic industry events. Mike started his formal design training at the Baltimore School for the Arts. After four years of fine arts education, he attended the University of Maryland Baltimore County's Digital Arts Program. Upon graduation, he was hired as a graphic designer at a medical training company, where he was promoted to art director. Using his knowledge and understanding of visual communication, Mike has supported trial attorneys and created ad campaigns, tutorials, corporate briefings, Web portals, medical training software, and more. In 1999, he was invited to become part owner of 24 Hour Company (www.24hrco.com), a graphic design firm specializing in government proposals and presentations. Mike leveraged his design experience to help his partners transform the company into the industry leader and expand into website and marketing design and graphics training. With over 20 years of experience, Mike shares the secrets of effective graphics with other professionals to help them realize their goals and dreams by increasing their success rates through better visual communication. In 2006, he founded Billion Dollar Graphics (www.BillionDollarGraphics.com) to offer articles, books, tools, and resources that provide secrets, tips, tricks, strategies, and best practices to non-designers and designers alike. In 2009, Mike launched BizGraphics On Demand (www.BizGraphicsOnDemand.com), and in 2012, BizGraphics became Get My Graphic. Get My Graphic (www.GetMyGraphic.com) is a growing library of low-cost, high-quality business and information graphics editable in PowerPoint 2007 or higher. His goal is to empower everyone to use clear, compelling graphics to reach new heights of success.

Customer Reviews

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As a graphic designer working with proposal teams, this book is truly indispensable.
EJ Snyder
They're organized and even have detailed instructions as to how WHEN and WHERE it's appropriate to use them.
Alvin B. Lowe, Jr.
I'll continue to utilize books by Mike Parkinson for as long as he continues to publish them!
meg

Most Helpful Customer Reviews

3 of 3 people found the following review helpful By AvidReader on April 30, 2011
Format: Hardcover
Mike Parkinson gives us the "cookbook" for creating winning, persuasive graphics from scratch. While many self-proclaimed experts will explain how to design a graphic using particular software, few have Mike's credentials -- thousands of graphics developed worth billions of dollars in profits for his clients.

Drawing upon his formal design training and experience as one of the owners of 24 Hour Company (a proposal graphics design firm), Mike has assembled a fantastic guide to develop clear and targeted graphics. Since the 1980s, I've read thousands of dollars worth of books on developing graphics, and this is the best resource I've seen. It's full of step-by-step instructions and "how-to" tips that will immediately improve the quality of your work -- whether this is your first graphics project or your thousandth.

In my 24 years' of developing proposals, this is one of the only books that presents real-world techniques to turn my ideas into effective graphics (the other were also written by Mike!). I've used Mike's books almost daily since they were published. My personal copies look like hedgehogs with all the post-it flags sticking out from pages of interest!

I have several copies of each book and regularly share them with my proposal teams to help them translate their thoughts into compelling, insightful graphics.
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3 of 3 people found the following review helpful By Alvin B. Lowe, Jr. on April 30, 2011
Format: Hardcover
Like the title says, if you are a graphics professional, or a client in need of a graphics professional, you NEED this book.

I work with many clients in various contracting industries ranging from Aerospace/Aeronautics, Information Tech, Chemical, etc... and this book is essential in helping any and ALL of them turn their complex ideas into dynamic, effective tools of communication. I often 'cheat' and just flip to the last pages where the author has placed all sorts of graphic examples that he encourages the reader to pick out and use for their project(s). They're organized and even have detailed instructions as to how WHEN and WHERE it's appropriate to use them. The author also explains ALL sorts of visual communication principles throughout the book so that anyone, apparently regardless of vocational background, can grasp how to communication through visual means (graphics).
Some of my clients already had this book (or a previous edition) and are often eager to jump right into it. It also makes my job SUPER easy (but don't tell my clients that). ;-)

GET THE BOOK!
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2 of 2 people found the following review helpful By Terry T on April 30, 2011
Format: Hardcover
I've been in the Business Development/Capture Management/Proposal Development world for 14 years. Mike's book is absolutely the best resource available for persuasive graphics, especially in the proposal world. I review Mike's book often, and have it on my checklist to review prior to each capture/proposal start. With Mike's graphics concepts, I've sketched graphics and given them to our graphics shop--they've been able to produce the desired graphics in fewer iterations, saving considerable time and B&P funds. The CD that is available with Mike's book provides starting points that increase time and cost savings. I highly recommend Do-It-Yourself Billion Dollar Graphics as an essential tool in your capture/proposal process.
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1 of 1 people found the following review helpful By Gloria L on April 17, 2013
Format: Hardcover
I have used Mike's book to help with graphics throughout the federal business development, marketing, capture and RFP response process. He is brillant in making the complicated nature of proposal graphics understandable for professionals and even for those of us who cannot draw!
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1 of 1 people found the following review helpful By Proposal Manager on July 6, 2011
Format: Hardcover
This book is easy to follow and use, and if you use Mike's system, it will work for you. Mike is passionate about the power of visual communication. He has broken down the process into steps that anyone who is willing to apply some time and energy can master. I cannot recommend this book highly enough to anyone who wants or needs to communicate through images.
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