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Beginning with his first press conference in 1972, JAMES HOGGAN founded and built Hoggan & Associates into one of the most successful public relations firms in Canada.. A law school graduate with a long-standing interest in social justice, Jim is also a leading authority on public perceptions about the environment, climate change and sustainability. He is Chair of the David Suzuki Foundation (one of Canada’s most influential environmental organizations), a trustee of the Dalai Lama Centre for Peace and Education and co-founder of the climate change DeSmogBlog.com.
Damage control, creative lying, spin - Public Relations has become a more and more tainted concept. "Do the Right Thing: PR Tips for a Skeptical Public" is a guide for public relations professionals who want to improve their own and their company's image in the face of a public which has been led through the motions so many times that they won't give most PR professionals the time of day anymore. "Do the Right Thing" is well worth the read for those who want to be wise to a wise society.
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