Now in paperback, the New York Times
bestselling guide from the CEO of Hip-Hop (BusinessWeek
[Simmons] uses his hard-earned authority to tell slackers and whiners within and without the hip-hop world how to keep it real.
The New York Times
The book communicates Mr. Simmonss ideas earnestly and without condescension. One suspects he may have produced another hit.
The Wall Street Journal
About the Author
has brought hip-hop to every facet of business and media, not only as cofounder of Def Jam Records but also through his involvement with MTVs Runs House
, HBOs The Def Comedy Jam
, and numerous other ventures in the fashion industry, financial services, mobile communications, and philanthropy.