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Do You!: 12 Laws to Access the Power in You to Achieve Happiness and Success Hardcover – April 24, 2007

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Product Details

  • Hardcover: 320 pages
  • Publisher: Gotham (April 24, 2007)
  • Language: English
  • ISBN-10: 1592402933
  • ISBN-13: 978-1592402939
  • Product Dimensions: 6.3 x 1.2 x 9.3 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (130 customer reviews)
  • Amazon Best Sellers Rank: #404,677 in Books (See Top 100 in Books)

Editorial Reviews


I consider him one of the great entrepreneurs out there today. Russell knows the market and he sees the future, and that’s the ultimate businessperson. -- DonaldTrump

Russell Simmons, the original and eternal Hip-Hop Mogul, is one of the most innovative and influential figures in modern American business and culture. -- The New York Times

Russell and I both are both from the streets of Queens--different neighborhoods, but a similar struggle. So I have a true appreciation and respect for the commitment he's made to uplifting himself in life. But I have even more respect for the commitment he's made to uplifting other people in the struggle as well. And these Laws are just another demonstration of that commitment. With Russell, it's never just been about stacking paper. He's never been satisfied just making a hot record or a hot jacket, he's always wanted to teach the rest of us how to make something hot too. So that we can enjoy the same kind of longevity he's enjoyed. And more importantly than the records or the clothes, Russell's always reminded us to speak our truth. He's encouraged us to stay on the side of right and share what in our hearts. This book is Russell’s truth and if you listen to what he's saying, you’ll find the inspiration and the knowledge to start the journey you want to take in life too. -- Nas

Simmons is the Godfather. Def Jam was the model that birthed Bad Boy, No Limit, Roc-A-Fella, and all these other labels. And then later, Phat Farm birthed Sean Jean, Rocawear, MarcJacobs, and all these other clothing companies. Russell is the architect of what we do. -- JayZ

‘Not many people can stay cool for twenty years,’ says Morgan Stanley star software analyst, Chuck Phillips. ‘That’s worth a lot.’ -- The Wall Street Journal

About the Author

Master entrepreneur and visionary Russell Simmons has brought hip-hop to every facet of business and media, not only as co-founder of Def Jam Recordings but also through his involvement with the clothing lines Phat Farm, Baby Phat, Run Athletics, and Def Jam University; MTV’s Run’s House, HBO’s "The Def Comedy Jam" and "Russell Simmons presents Def Poetry"; the Tony Award–winning "Russell Simmons Def Jam on Broadway"; the Hip Hop Summit Action Network promoting empowerment in young people and numerous other ventures in the financial services industry, mobile communications, and philanthropy. A native New Yorker, he is the proud father of two daughters.
Chris Morrow is a journalist based in Brooklyn, New York.

Customer Reviews

A easy read, good principles.
Sherri Grier
I highly recommend this book, especially to business students, professionals and anyone looking for a change.
Moms Bookshelf
I read alot of this book in the bookstore before I bought it.
H. Clendaniel

Most Helpful Customer Reviews

83 of 100 people found the following review helpful By KLWJ on April 25, 2007
Format: Hardcover
This is by far the most inspirational and motivational self help books I have ever come across. The book The Secret is good but very vague but this book is filled with concrete examples and knowledge that is relevant to today's society. It has definitely motivated me to take action. I have never written a review for a book on Amazon, but after reading this book I couldn't not leave a review giving it 5-stars.
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57 of 72 people found the following review helpful By Jonathan F. SantosSilva on September 5, 2007
Format: Hardcover
I can't argue much with Russell's 12 Laws (if you can even call them Russell's, since he readily admits that most of them originate in the various religious traditions and writings of the world). They are all tight and worth applying in your personal and professional life. What I can argue with are some of the anecdotes that go along with his laws.

For example, when he talks about not allowing money to influence your decisions, he tells the story of how Pepsi pulled out of distributing his drink, DefCon3, because he criticized KFC's treatment of chicken. It is easy for a multimillionaire to turn down more millions, but how can you compare that to some of the difficult decisions that regular people are faced with each day? I bet he wasn't so high and mighty when he was trying to break into the business. He also preaches against eating meat and certain foods and eating more organic products because it is cruel to eat animals (ignoring the fact that human biology is designed for the consumption of vegetables AND meat). Unfortunately, many of his readers are probably young hip-hop kids who can't afford to shop at Whole Foods for the higher priced, healthier foods on his menu.

The other glaring issue is how he continues to give rappers a free pass to put out crappy music that degrades women and Black people as a whole. As one of the first promoters and producers of commercial hip-hop music, Russ is uniquely qualified to support artists while simultaneously challenging them to make more thoughtful and creative music, but he seems to be to afraid to lose his credibility with them. Unfortunately for him, since hip-hop's origins are so rooted in being open and honest in the face of the American power structure, he has already lost credibility with many fans for his failure to keep it real.

Russell's book is good, but it would have been great if he remembered his audience and gave advice that was more applicable to their circumstances.
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14 of 16 people found the following review helpful By sjm on June 29, 2008
Format: Paperback Verified Purchase
Wow! This book is all about feeling good inside. I am 50 years old and already make a very high income from my day job and play jazz at night. I know almost nothing about Hip Hop, am white and grew up in the suburbs. I had never even heard of Russell Simmons. I was not sure if this book would touch me in the right way because I assumed it was "exclusively" for the young, urban,hip hop crowd. I bought the book on CDs based on all the great reviews and am blown away by it. It is written in a way that is so inspiring because of the honesty. He talks to you like your hanging out with him instead of in a lecture hall. He fills you with a calming spiritual feeling with his totally inclusive and spiritual nature. It's contagious. He totally cares. On top of all that, he has done it all himself from bottom to top. I can't imagine a better role model to learn from.
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20 of 25 people found the following review helpful By Alfred James on December 22, 2007
Format: Hardcover
I will admit, I picked up this book because I saw Russell Simmons on the cover. It is extremely difficult to read a motivational book by someone who is not successful, so immediately I was compelled to have a gander. I figure if I should listen to someone's words of advice, why not be the Godfather of Hip-hop.

Reading into this book, all of his points make sense. Let me re-iterate that: The "laws" make SENSE. He gives specific examples in his life and others of WHY they make SENSE. You may read this review and think, "Yeah, I'm sure, probably just another ploy for Simmons to make money." WRONG. You can tell by the writing that it wasn't some Joe Schmoe Russell hired to write him a book. He poured his heart and soul into this book in what translates into a happier, more motivated you. The experiences that Russell has been through are shown in the 12 laws. It makes sense as to why an individual like him is so successful.

Immediately after starting reading this book, I felt more motivated. I decided to start working out at the gym and eating healthier. One thing that Simmons states is: "Right now is the only time that there ever is. Yesterday is gone & tomorrow never comes. Whatever you need to do in life, start it today." How many times have you told yourself: I'll start [insert activity needing motivation] tomorrow. Well guess what? Tomorrow never comes. If you keep convincing yourself you WILL do it, you WONT do it. If you think you need to work out more, stop what you are doing, put on some work out gear, and get to the gym! It's really as simple as that!

This book will make your life more fulfilling, giving you happiness, and in-turn success!

Go ahead and read the negative reviews on how they nitpick this book. Obviously, they aren't following the 12 Laws, and are too busy being negative! Don't be THAT person. Tomorrow will never come, so pick up this book TODAY!
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5 of 5 people found the following review helpful By Klint on October 25, 2011
Format: Paperback Verified Purchase
This was ok..not great by any means at all. Spending the last couple of pages talking about his stance on the NRA made me feel like I wasted my time on this one though. (Not because I have an opinion either way on the NRA..I just could care less what his stance is.)
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