Now in paperback, the New York Times
bestselling guide from the CEO of Hip-Hop (BusinessWeek
[Simmons] uses his hard-earned authority to tell slackers and whiners within and without the hip-hop world how to keep it real.
The New York Times
The book communicates Mr. Simmonss ideas earnestly and without condescension. One suspects he may have produced another hit.
The Wall Street Journal
--This text refers to an out of print or unavailable edition of this title.
About the Author
Master entrepreneur and visionary Russell Simmons has influenced virtually all aspects of business and media: in music with the co-founding of the immensely successful original Def Jam Recordings; in the fashion industry with the trail-blazing Phat Farm, Baby Phat, Run Athletics, and Def Jam University clothing lines; in film with Simmons Lathan Media Group; in television with HBO’s “The Def Comedy Jam” and “Russell Simmons Presents Def Poetry”; on Broadway with the Tony Award winning stage production “Russell Simmons Def Poetry Jam on Broadway”, and numerous other ventures in the financial services industry, mobile communications, and philanthropy. A native New Yorker, he is the proud father of two daughters.
Chris Morrow is the author of Stir It Up: Reggae Album Cover Art and has written about hip-hop and politics for numerous publications, including The Source and The New York Daily News. A resident of Brooklyn, New York, he has been working as a speechwriter for Russell Simmons since 2003.