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Do You!: 12 Laws to Access the Power in You to Achieve Happiness and Success Paperback – April 10, 2008

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Do You!: 12  Laws to Access the Power in You to Achieve Happiness and Success + Success Through Stillness: Meditation Made Simple + Super Rich: A Guide to Having It All
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Product Details

  • Paperback: 320 pages
  • Publisher: Gotham; Reprint edition (April 10, 2008)
  • Language: English
  • ISBN-10: 1592403689
  • ISBN-13: 978-1592403684
  • Product Dimensions: 8 x 5.4 x 0.8 inches
  • Shipping Weight: 10.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (117 customer reviews)
  • Amazon Best Sellers Rank: #78,307 in Books (See Top 100 in Books)

Editorial Reviews


Now in paperback, the New York Times bestselling guide from the “CEO of Hip-Hop” (BusinessWeek)

“[Simmons] uses his hard-earned authority to tell slackers and whiners within and without the hip-hop world how to keep it real.”
The New York Times

“The book communicates Mr. Simmons’s ideas earnestly and without condescension. One suspects he may have produced another hit.”
The Wall Street Journal --This text refers to an out of print or unavailable edition of this title.

About the Author

Master entrepreneur and visionary Russell Simmons has influenced virtually all aspects of business and media: in music with the co-founding of the immensely successful original Def Jam Recordings; in the fashion industry with the trail-blazing Phat Farm, Baby Phat, Run Athletics, and Def Jam University clothing lines; in film with Simmons Lathan Media Group; in television with HBO’s “The Def Comedy Jam” and “Russell Simmons Presents Def Poetry”; on Broadway with the Tony Award winning stage production “Russell Simmons Def Poetry Jam on Broadway”, and numerous other ventures in the financial services industry, mobile communications, and philanthropy. A native New Yorker, he is the proud father of two daughters.
Chris Morrow is the author of Stir It Up: Reggae Album Cover Art and has written about hip-hop and politics for numerous publications, including The Source and The New York Daily News. A resident of Brooklyn, New York, he has been working as a speechwriter for Russell Simmons since 2003.

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Customer Reviews

Most inspiring book I have read in the last 2 years!
Amazon Customer
I highly recommend this book, especially to business students, professionals and anyone looking for a change.
Moms Bookshelf
Russell Simmons has a conversational style of writing, which makes this book an easy read.
Happy Customer!

Most Helpful Customer Reviews

42 of 48 people found the following review helpful By Shamontiel L. Vaughn on May 22, 2007
Format: Hardcover
I've always respected Russell Simmons for not only making a name for himself within the hip hop industry but being such a consistently impressive businessman. I like how he doesn't have to give up his whole personality in order to gain exposure or continue to make significant products within the community, so when I saw this book, I was really hoping it was going to be good. And it was!

Pros: He gave me some very useful insight about things I thought I was clear on but apparently not (ex. the contributions of rappers that I NEVER thought were giving anything back to the community sparked an article idea, his dept and then profit from Def Jam, and his views on Run DMC and "Walk This Way"). I respect him for not dogging out his ex-wife and showing the positive attributes of her, especially since I'm a Baby Phat fanatic. There was a lot of good information on how to start and keep a business with interesting antecdotes in between. Although he talked about religion, he did it in such a conversational way that it didn't seem preachy. I respect how he admitted that sometimes he contradicts his own opinions but is man enough to understand and recognize that while trying to appeal to his "higher" self. Although I currently practice a lot of his business savvy, it's helpful to know that I'm on the right path by looking at someone who is already there. I thought yoga was painful as hell, but it was interesting to read about that, and I'm a proud vegetarian so I grinned from ear to ear when he talked about not eating meat, regardless of him trying not to lecture anybody. I hope the situation with Jinx works out and his health and career work out for the best. I wanted to highlight his example about the man with his foot on the bench and punching away at his two-way.
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79 of 95 people found the following review helpful By Amazon Customer on April 25, 2007
Format: Hardcover
This is by far the most inspirational and motivational self help books I have ever come across. The book The Secret is good but very vague but this book is filled with concrete examples and knowledge that is relevant to today's society. It has definitely motivated me to take action. I have never written a review for a book on Amazon, but after reading this book I couldn't not leave a review giving it 5-stars.
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50 of 65 people found the following review helpful By Jonathan F. SantosSilva on September 5, 2007
Format: Hardcover
I can't argue much with Russell's 12 Laws (if you can even call them Russell's, since he readily admits that most of them originate in the various religious traditions and writings of the world). They are all tight and worth applying in your personal and professional life. What I can argue with are some of the anecdotes that go along with his laws.

For example, when he talks about not allowing money to influence your decisions, he tells the story of how Pepsi pulled out of distributing his drink, DefCon3, because he criticized KFC's treatment of chicken. It is easy for a multimillionaire to turn down more millions, but how can you compare that to some of the difficult decisions that regular people are faced with each day? I bet he wasn't so high and mighty when he was trying to break into the business. He also preaches against eating meat and certain foods and eating more organic products because it is cruel to eat animals (ignoring the fact that human biology is designed for the consumption of vegetables AND meat). Unfortunately, many of his readers are probably young hip-hop kids who can't afford to shop at Whole Foods for the higher priced, healthier foods on his menu.

The other glaring issue is how he continues to give rappers a free pass to put out crappy music that degrades women and Black people as a whole. As one of the first promoters and producers of commercial hip-hop music, Russ is uniquely qualified to support artists while simultaneously challenging them to make more thoughtful and creative music, but he seems to be to afraid to lose his credibility with them. Unfortunately for him, since hip-hop's origins are so rooted in being open and honest in the face of the American power structure, he has already lost credibility with many fans for his failure to keep it real.

Russell's book is good, but it would have been great if he remembered his audience and gave advice that was more applicable to their circumstances.
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17 of 21 people found the following review helpful By J. Renton on December 22, 2007
Format: Hardcover
I will admit, I picked up this book because I saw Russell Simmons on the cover. It is extremely difficult to read a motivational book by someone who is not successful, so immediately I was compelled to have a gander. I figure if I should listen to someone's words of advice, why not be the Godfather of Hip-hop.

Reading into this book, all of his points make sense. Let me re-iterate that: The "laws" make SENSE. He gives specific examples in his life and others of WHY they make SENSE. You may read this review and think, "Yeah, I'm sure, probably just another ploy for Simmons to make money." WRONG. You can tell by the writing that it wasn't some Joe Schmoe Russell hired to write him a book. He poured his heart and soul into this book in what translates into a happier, more motivated you. The experiences that Russell has been through are shown in the 12 laws. It makes sense as to why an individual like him is so successful.

Immediately after starting reading this book, I felt more motivated. I decided to start working out at the gym and eating healthier. One thing that Simmons states is: "Right now is the only time that there ever is. Yesterday is gone & tomorrow never comes. Whatever you need to do in life, start it today." How many times have you told yourself: I'll start [insert activity needing motivation] tomorrow. Well guess what? Tomorrow never comes. If you keep convincing yourself you WILL do it, you WONT do it. If you think you need to work out more, stop what you are doing, put on some work out gear, and get to the gym! It's really as simple as that!

This book will make your life more fulfilling, giving you happiness, and in-turn success!

Go ahead and read the negative reviews on how they nitpick this book. Obviously, they aren't following the 12 Laws, and are too busy being negative! Don't be THAT person. Tomorrow will never come, so pick up this book TODAY!
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