“Definitely, a game changer! Design experience is the power shift to our era what mass marketing was to the last century.”
John Sculley former CEO, Pepsi and Apple
“Great design is about creating a deep relationship with your customers. If you don’t, you’re roadkill. This book shows you how and much, much more. Be prepared to have your mind blown.”
Bill Burnett Executive Director, Design Program, Stanford University
“Design is the last great differentiator, and yet so few really understand it. Do You Matter? offers a marvelous series of direct, in-your-face observations and drives home the means to an absolutely integrated design strategy.”
Ray Riley Design GM, Entertainment and Devices, Microsoft
“This book will challenge you to ask and answer what arguably are the most important questions an executive can ponder today. So open up.”
Noah Kerner CEO, Noise and coauthor, Chasing Cool
More and more companies are coming to understand the competitive advantage offered by outstanding design. With this, you can create products, services, and experiences that truly matter to your customers' lives and thereby drive powerful, sustainable improvements in business performance. But delivering great designs is not easy. Many companies accomplish it once, or twice; few do it consistently. The secret: building a truly design-driven business, in which design is central to everything you do. Do You Matter? shows how to do precisely that. Legendary industrial designer Robert Brunner (who laid the groundwork for Apple's brilliant design language) and Stewart Emery (Success Built to Last) begin by making an incontrovertible case for the power of design in making emotional connections, deepening relationships, and strengthening brands. You'll learn what it really means to be "design-driven" and how that translates into action at Nike, Apple, BMW and IKEA. You'll learn design-driven techniques for managing your entire experience chain; define effective design strategies and languages; and learn how to manage design from the top, encouraging "risky" design innovations that lead to entirely new markets. The authors show how (and how not) to use research; how to extend design values into marketing, manufacturing, and beyond; and how to keep building on your progress, truly "baking" design into all your processes and culture.
The authors have written in such a clear and interesting style that I read the entire book in one sitting.
To create a company that really matters to other people, design a unique, positive customer experience into every aspect of your product or service.
I rate books as follows: 5 stars (I love), 4 stars (I like), 3 stars (OK), 2 stars (I don't like), and 1 star (I hate).
Meh. Authors share meaningless platitudes on how design is great. These platitudes are neither backed by evidence or dissected into repeatable how to "be great at design"... Read morePublished 3 months ago by Avid Reader
This book initially appealed to me because I co-own a small business. I hoped the book would give us new ideas to help us grow. Read morePublished 23 months ago by Whistle Stop
This book had such a promising title, but sadly, fell short of its promise. For me, anyway, it just didn't deliver. Read morePublished on April 2, 2013 by Amy
The topic is very important. Design is often neglected, but great execution on a weak design is worthless. That said, the book didn't grip me. Read morePublished on August 23, 2012 by therosen
Interesting title. I liked the book design also. Simple but different from the other books. Every chapter begins with a deep orange color page with a bold chapter number on the... Read morePublished on March 24, 2012 by Premkumar Masilamani
A lot of companies like Apple and BMW get credit for designing beautiful physical objects, but physical designs can be copied. Read morePublished on March 9, 2011 by Michael A. Robson
Industrial design is not merely about a physical object; it is the overt, thoughtful development of the interaction points between you and your customer, according to Robert... Read morePublished on February 3, 2011 by John Gibbs
The only reason I rated this a 4 was that I just can't get into non-fiction. The premise is great, and the book is well done. I just had trouble slogging through it.Published on January 27, 2011 by Scott Dawson
I lost this book shortly after I ordered it and I wish I hadn't.
I'd like to start with a warning. Read more