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Do Your Own PR: The A-Z of Growing Your Business Through The Press, Networking & Social Media Paperback – May 5, 2009


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Product Details

  • Paperback: 186 pages
  • Publisher: Bookshaker (May 5, 2009)
  • Language: English
  • ISBN-10: 1905430604
  • ISBN-13: 978-1905430604
  • Product Dimensions: 5 x 0.4 x 8 inches
  • Shipping Weight: 3.5 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #4,835,858 in Books (See Top 100 in Books)

More About the Author


Paula was born and brought up in South Wales and went on to study English and American Literature at Kent University. Whilst she had spent her teens dreaming of hopping between the London and New York offices of Cosmopolitan magazine, she was brought down to earth when her best post-degree job offer came from The Local Government Chronicle.

After six months of writing articles on various local council's approach to choosing litter bins, Paula decided that her skills might be put to better use in the more glamorous environment of music PR.

She spent the early 1990's working in the music industry on clients such as George Michael, Bananrama and Sinitta. Day to day jobs ranged from co-ordinating large-scale press events to running out to get sandwiches for "celebrities". After two years she left to set up her own PR company, Paula Gardner PR, based at London's St Katherine's Dock. Specialising in PR for the restaurant and entertainment industry, Paula worked with high profile clients such as Red, L'Escargot and Soho's O Bar, before deciding to move from doing PR, to teaching it.

In 2002 the PR training company Do Your Own PR was created, along with the 30 day Do Your Own PR course. And since then Paula has helped hundreds of small businesses learn the skills necessary to raise their company or personal profile.

Paula's first book, Get Noticed: How to Boost your Small Business Profile in 30 days or less, was published in 2005, and since then she has written on the subject of PR and marketing for numerous publications including The Sharp Edge and Fashion Capital, The Stage and Play and Party Magazine.

Paula has spoken about the power and how-to of PR at various conferences, including the Everywoman conference, Women In Film and TV, CIDA, and Allen Carr Easy Way To Stop Smoking Now.

Paula's recent work has been within the social enterprise field, including the launch of A Cup of Clearworth, which helps young people get off the streets and learn business skills through running a Piaggio coffee cart.

Paula still writes for a number of consumer magazines and websites around the subjects of health and lifestyle. She is also the founder and editor of women's book website Chicklit.co.uk which was included in The Times Top Ten Havens for Busy Women.


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Format: Paperback
This book is set out as an alphabetical list of PR subjects from having the motivation for doing some PR to every kind of PR opportunity, technique and tool that I could think of. This creates the one flaw I can see in that the book does not give you a strategic overview or plan for how to go about using PR for your business.

That is a small point against a great book. I loved the fact that I could go through the whole book in an hour or so. I love the comprehensive index page and the alphabetic approach because it makes the book easy to navigate. I love the fact that it is a practical, no nonsense read where you can just pick out bits that are going to make the biggest difference to you.

Having been researching and looking into PR for my business for a while now I didn't expect to find a whole lot of new material. In the main I was correct in that assumption although I did find a few juicy gems that I had not considered. One particular example would be the use of PR Buddies, a concept that I had not thought of and is already paying dividends for me after seeing it in Paula's book.

Even if I didn't find a whole lot of new techniques what I did find was a book that is worth keeping to hand as a reminder of all the things you could do and how to go about them. I can see myself keeping the book in the office to browse at odd moments and either refresh myself on what I should be doing or finding things to try out with respect to my own PR.

Whilst I started with the fact that the book does not give you an overall strategic plan and highlighted that as an issue I have to add the key benefit of the book is the fact that it does not give you a strategic plan to follow.
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Format: Paperback
An easy, informative and enjoyable read (not something I often say about a 'business book'!) Paula demystifies the whole business of PR, and shows you the many options that you have to promote your business. The A-Z style means you can dip in and out of the book whenever you are ready to add a new ingredient to your PR mix, to check up on something new, or to check that you're doing your current PR effectively. The detail given on each element gives you enough information to decide if it's something you want to do, and how to start.

I also enjoyed the case studies - which showed that there is no 'one size fits all', and you can pick and choose the elements that you want to mix in for your business. This is definitely a book I will be picking up and referring to for some time to come, and I'm so glad I got it!
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