Do It Yourself Bus Promo Kit [Paperback]

Jack Griffin (Author), Griffin (Author)

Book Description

Publication Date: January 1995

Small businesses now have an opportunity to create personal, direct communications that are highly sales-effective, without looking "slick" and overproduced. This tool kit contains hundreds of ready-to-use models of effective and affordable communications, covering all the principle media - personal letters, direct mail, telephone solicitations and customer service, print ads, press releases, and radio and TV spots. In addition to the models, each chapter includes lists of key words, phrases, and sentences designed to stimulate ideas.

Editorial Reviews

Review

All types of business promotions are covered in this guide; from cover letters and telemarketing scripts to radio and TV spots and press releases. Just about any type of business promotion program is covered here; from models for small businesses to programs for established, expanding ventures. The letter models are invaluable. -- Midwest Book Review

Product Details

• Paperback: 416 pages
• Publisher: Simon & Schuster (January 1995)
• Language: English
• ISBN-10: 0131060066
• ISBN-13: 978-0131060067
• Product Dimensions: 9.2 x 6.9 x 1.2 inches
• Shipping Weight: 1.6 pounds
• Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #3,972,600 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

6 of 7 people found the following review helpful:

4.0 out of 5 stars Excellent book, November 1, 1997

By A Customer

This review is from: Do It Yourself Bus Promo Kit (Paperback)

These types of books tend to be stilted, but not this one. The examples are written in a contemporary style and provide a good basis to jump start your thinking. In an attempt to be all things, the author includes chapters on Radio/Television. These chapters can't possibly do justice to the subjects.

1 of 1 people found the following review helpful:

5.0 out of 5 stars small business marketing cookbook, November 24, 2001

By 

J. Turner (Minnesota United States) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Do It Yourself Bus Promo Kit (Paperback)

As the title suggests, this book is a how-to guide for marketing and promoting your business. It contains hundreds of scripts, ready made examples, and can help with dealing with customers on all levels.

More than half the book is focused on written communications. It contains suggestions as well as ready-made examples-- from cold sales letters to the touchy subject of dealing with customer credit issues.

The remainder of the book deals with communicating with customers over the phone, print advertisements, creating press kits, TV and radio. It even has scripts for effectively handling irate customers.

I would especially recommend this book for small business owners.