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Do It Yourself: Home Improvement in 20th-Century America
 
 
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Do It Yourself: Home Improvement in 20th-Century America [Illustrated] [Paperback]

Carolyn M. Goldstein (Author)
5.0 out of 5 stars  See all reviews (1 customer review)


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Book Description

July 1, 1998
Do It Yourself investigates the history behind the current do-it- yourself craze in home repair and remodeling. The origins of home improvement can be traced to the early part of the century, when government loan programs placed home ownership within the reach of growing numbers of families, mass-circulation magazines began providing their readers with information about home renovation, and increasing numbers of Americans turned to the manual arts and handicrafts as leisure-time pursuits. World War II provided many Americans with the skills and confidence to undertake home-improvement projects on their own, and after the war, changes in the manufacturing and retailing of tools and equipment created new possibilities for transforming one's home. As home remodeling became a central feature of domestic life and consumer culture, the "do-it-yourself" movement was born, coming of age in the baby-boomer 1950s and 1960s, when Americans created suburban paradises and reclaimed decaying urban centers.

The text of Do It Yourself, which investigates topics ranging from women's roles in home repair to historic preservation, is a lively mix of illustrations--including period photographs, magazine spreads, and advertisements--and clearly written analysis of the trends behind these images.


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Editorial Reviews

Review

"In her sprightly little book, 'Do It Yourself: Home Improvement In 20th-Century America, exhibition curator Carolyn M. Goldstein keeps tabs on the human side of home-renovation history, as well as the evolution of products and shifting notions of taste.

Beginning with the wistful glorification of manual skill by early 20th century urbanites and the growing ranks of hobbyists idled by the Great Depression, the book ends with a look at the 'This Old House' generation, nostalgically restoring vintage architecture. Peppered throughout the text are reproductions covers, and cartoons skewering home handymen.'" -- LA Times

About the Author

Carolyn M. Goldstein is curator of the exhibition Do It Yourself, at the National Building Museum in Washington, D.C.

Product Details

  • Paperback: 120 pages
  • Publisher: Princeton Architectural Press; 1 edition (July 1, 1998)
  • Language: English
  • ISBN-10: 1568981279
  • ISBN-13: 978-1568981277
  • Product Dimensions: 11 x 8.5 x 0.4 inches
  • Shipping Weight: 15 ounces
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #1,572,844 in Books (See Top 100 in Books)

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5.0 out of 5 stars Read it yourself, March 5, 2009
This review is from: Do It Yourself: Home Improvement in 20th-Century America (Paperback)
Who would have thought that a history of home improvements would have made such a fascinating read but Carolyn Goldstein has done it with her brief overview. Actually it could have ended up as a dry sociological look at the subject but with the pictorial content backing up the text and I thought 120 pages were about right.

Predictable the origins of DIY start decades ago, around 1900 but I tend to think the story really started in the post-war years and in particular from the Fifties. The exodus from the cities to the new suburbs across the Nation meant that homeowners could now change and improve their homes as they liked. The building and equipment trade recognized this and supplied products in convenient sizes and in consumer friendly retail units so that today an outfit like Home Depot has more than 1500 stores with thousands more independently owned or in regional chains.

A key development though was the electric drill. With this in amateur hands anything was possible (including a huge increase in accidents) and the number and range of attachments made the use of a professional handyman even less likely. But having the equipment and materials available you still have to know what to do. To the rescue came the 1951 Better Homes and Gardens Handyman's Book with over 1600 how-to-do-it pictures confirmed that anyone could repair or improvement their home. The book was a continuous seller for over three decades. Today Amazon has a several hundred books on various aspects of DIY available.

Goldstein's text is backed up with an interesting selection of images: period interior photos; trade ads; brochures; handyman magazine covers and contemporary news photos. The lively design works well and I thought the book an interesting look back at home improvements.

***SEE SOME INSIDE PAGES by clicking 'customer images' under the cover.




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Inside This Book (learn more)
First Sentence:
TO EXECUTE MOST REPAIR and remodeling projects-and to achieve modernization as defined by magazines, manufactures, and government officials-early-20th-century homeowners relied on the skills and expertise of professional crafts-men and contractors. Read the first page
Key Phrases - Capitalized Phrases (CAPs): (learn more)
World War, House Beautiful, United States, New York, Popular Mechanics, Home Depot, Colonial Williamsburg, Federal Housing Administration, National Trust, Popular Science, Better Housing Program, Business Week, Bill Mauldin, Cold War, Steven Gelber
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