- Hardcover
- Publisher: Random House Value Publishing (November 21, 1994)
- Language: English
- ISBN-10: 0517136198
- ISBN-13: 978-0517136195
- Product Dimensions: 9.1 x 6.1 x 0.9 inches
- Shipping Weight: 1 pounds
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Amazon Best Sellers Rank:
#9,177,877 in Books (See Top 100 in Books)
- #68 in Books > 4-for-3 Books > Business & Investing > Marketing & Sales > Advertising
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