"A refreshingly simple book on a very complex subject . . . eminently readable." --R. Gopalakrishnan, executive director, Tata Sons, Ltd.
"A wide-ranging and valuable introduction to the opportunities and complexities of doing business in India--from the influence of religion to the peculiarities of marketing and the ways to motivate bureaucrats to deliver on the weekend."--William H. Overholt, director, Rand Center for Asia Pacific Policy
"Required reading for anyone who wants or has business in India. Take this book with you on the plane, keep it in your briefcase, consult it often."--Ron Somers, president, US-India Business Council
"The essential primer for doing business in India . . . weaves up-to-the-minute information with vivid anecdotes . . . both compelling and highly readable."--Joe Sigelmen, cofounder, OfficeTiger
"Shows that ultimately it is not at all difficult to do business with India, provided one knows how to breach the barriers . . . will help immensely in negotiations . . . a must carry for a first-time traveler coming to India with business in mind." --Kashi N. Memani, chairman, American Chamber of Commerce
"An excellent practical guide. Gunjan Bagla is a great storyteller, and his book simply captivates the reader!"--Jagdish N. Sheth, Charles H. Kellstadt Professor of Marketing, Goizueta Business School, Emory University; founder, India, China and America Institute, Atlanta, GA
About the Author
Gunjan Bagla is the founder and principal of Amritt Ventures in Los Angeles, which advises major Western companies on doing business in India and China. Bagla has written numerous articles and speaks frequently on the topic of global sourcing and marketing.