Westerners have been trying to build profitable business relationships with China for over 150 years. Yet few of them have successfully penetrated this "market of one billion." Today, an increasing number of companies are reaping huge profits due to sweeping economic reform in the People's Republic, and the merging of Hong Kong, Taiwan, and China into a financial and manufacturing powerhouse. Here's a complete guide to selling to and investing successfully in the booming region of "Greater China." Packed with case histories of companies who are reaping high profits in this region, this comprehensive resource provides dozens of business-tested strategies and proven techniques for successfully investing and manufacturing in the China Triangle.
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Editorial Reviews
From Booklist
The 1980s saw a flood of information about doing business in and with China. After the brutal suppression of China's democracy movement in Tiananmen Square in 1989, though, that flood slowed to little more than a trickle as businesses and investors were frightened away. China represents a huge potential market; and now Engholm, author of five books on doing business in Asia, refocuses on China, specifically on what he calls the "triangle"--Hong Kong, Taiwan, and the People's Republic. Suggesting the inevitability of commercial cooperation among the three, Engholm discusses Chinese politics, economics, and commerce. He details how products are distributed and marketed; explains shipping and documentation, banking, and insurance; and offers advice to investors and entrepreneurs. He also sheds light on the cultural aspects of doing business, providing tips on the unique characteristics of interpersonal communication, etiquette, protocol, and negotiating. This book is the first in the publisher's Emerging World Market series and is recommended for any international business collection. David Rouse
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