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Doing Business by the Book: How to Craft a Crowd-Pleasing Book and Attract More Clients and Speaking Engagements Than You Ever Thought Possible Paperback – November 1, 2008
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About the Author
Top Customer Reviews
She speaks to the fact that so many of us desire to write and publish books, and affirms that we all have a unique message to share, and a unique voice with which to share it. But she doesn't stop there. She also specifically addresses the many internal obstacles that prevent us aspiring writers from ever sitting down and putting pen to paper, with targeted strategies on how to work through such blocks.
One of the most valuable parts of the book is Scott's "Book Building Circle", which leads you step-by-step in creating an effective and compelling non-fiction book.
She also continually exhorts the reader throughout the entire process not to "give away control of whether or not you feel your book was a success," tempering all her platform-building and audience-reaching strategies with the reminder that ultimately, whether or not you see your writing and publishing experience as a success is up to you, and not the opinions of others.
Doing Business By The Book is a rich resource that writers will want to come back to again and again.
Enter Doing Business by the Book.
What Ms. Scott has succeeded in doing is laying out a framework that makes marketing and writing your book seem effortless. She teaches you what to think about to ensure your book has both a target market at a purpose serving that target market. We all know that you cannot market to everyone and she distills this process down into an easy-to-follow system. She really took me by the hand and guided me in my thinking.
Her style is easy to read and motivating. It seemed as if she was standing there in the room, cheering me on and giving me all the tools I needed to be successful. Because she combines both the thinking process of how to market your book at the beginning -- before you even set pen to paper -- she saved me hours of heart ache and worry.
For anyone who wants to write a book for credibility and to attract more customers, I cannot begin to recommend this book highly enough. Ms. Scott is a master at taking the complex world of writing and publishing and makes it a simple process that just about anyone can follow
Buy this book if you want to write a book and get more customers.
This is also a book by an author to develop other authors. There is discussion of voice, theme, theory and even how to choose the right stories to illustrate the points of the book. "Doing Business By the Book" teaches how to make a well-crafted book - the exercise of completing the Book Building Circle will ensure the reader has all the elements for a successful book.
One of the themes of "Doing Business By the Book" is that the best non-fiction "delivers on the promise of a system" by taking the reader "by the hand and show them how to do something". Scott has demonstrated her own theory in producing a book which is a must read for any business owner who is looking for a powerful way to get their message out and grow their business.
In some ways Scott offers a cookbook approach; do this and then do that. Writing a book seems like an insurmountable mountain to climb. She breaks things into managable parts, which inspires one to get started ... and stay on-task.
Doing Business by the Book: How to Craft a Crowd-Pleasing Book and Attract More Clients and Speaking Engagements Than You Ever Thought Possible
Most Recent Customer Reviews
Last fall, I attended Sophfronia Scott's amazing conference "How to Write and Publish Books That Change Lives". Read morePublished on February 14, 2012 by Janina Serden Sebesky
As a tax consultant and writer myself, I am always looking for ways to expand my consulting business. Read morePublished on September 28, 2009 by Tax Accountant
If you are an author or thing about writin your first book, you must read this book. I bought and read it cover to cover in one afternoon. Read morePublished on September 15, 2009 by Jill Russo Foster
I liked this booklet. At 153 pages in length with lots of sizeable margins and text formatting that uses at least 1.5X to 1. Read morePublished on May 12, 2009 by Jeff Lippincott
Sophronia did a really great job writing this book. If you are at all interested in getting a book written, published and actually working for you this is the book you want get... Read morePublished on March 29, 2009 by T. Smith
Sophfronia, I love how you explain to the reader how to write a book step by step. You are very encouraging. I am inspired to write my first book.Published on March 29, 2009 by K. Lynch
If you've ever considered writing a book as a way to promote your business, this is your shortcut. Sophfronia Scott's book begins with the end in mind, by walking you through how... Read morePublished on March 17, 2009 by Elizabeth Baskin
"Doing Busness by the Book" takes the 'mystery' out of how to write a book. Sophronia has explained the creative process in a step by step and easy to read manner. Read morePublished on February 7, 2009 by Sheila Spangler