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Doing Business by the Book: How to Craft a Crowd-Pleasing Book and Attract More Clients and Speaking Engagements Than You Ever Thought Possible Paperback – November 1, 2008


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Product Details

  • Paperback: 156 pages
  • Publisher: Advantage Media Group (November 1, 2008)
  • Language: English
  • ISBN-10: 1599320932
  • ISBN-13: 978-1599320939
  • Product Dimensions: 8.9 x 5.9 x 0.6 inches
  • Shipping Weight: 8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Best Sellers Rank: #1,811,290 in Books (See Top 100 in Books)

Editorial Reviews

Review

""Doing Business By the Book is a book you need to study before you write a book! It's a wealth of information that will save you massive time and energy to get your book published. Sophfronia Scott offers a step-by-step approach that will take the worry, stress and fear out of the writing and publishing process. Her book will help you understand ex -- Lee Milteer ""SUCCESS IS AN INSIDE JOB: SPIRITUAL POWER TOOLS FOR SUCCESSFUL SELLING""

About the Author

Sophfronia Scott has nearly twenty years of experience as a professional writer, most of it spent at Time and People magazines. When she published her first novel, All I Need to Get By with St. Martin's Press in 2004, one prominent reviewer referred to her as potentially ""one of the best writers of her generation."" Sophfronia holds a bachelor's degree in English from Harvard. In her current position as executive editor of The Done For You Writing & Publishing Company, she helps entrepreneurs and speakers to write books to promote their businesses. Sophfronia can be reached via her website, www.DoneForYouWriting.com.

More About the Author

Sophfronia Scott grew up in Lorain, Ohio, a hometown she shares with author Toni Morrison. Her father was a Mississippi-born steelworker who never learned how to read and her mother was a stay-at-home mom who always made sure there were books in the house. As a result of her mother's attentions, Sophfronia was able to read long before she started school. That early push set her on an academic path that led her straight to Harvard University.

Just one month after graduating in 1988 Sophfronia went to work for Time Magazine. She started off as a researcher but, in early 1990, she and colleague David Gross conceived a cover story that came to be known as "Twentysomething". They became the magazine's youngest cover story writers and in the process sparked a worldwide social examination of the phenomenon then known as Generation X.

Steady on her course, Sophfronia moved to People Magazine in 1995 where she immediately began organizing the constellation of celebrities. She wrote about the likes of Gwyneth Paltrow, George Clooney and John F. Kennedy Jr. for the ever-popular special issues: The 50 Most Beautiful People, Sexiest Man Alive and The 25 Most Intriguing People. By 2000 she started separating the fashion icons from the fashion victims as People's Style Watch editor. She also represented the magazine in numerous television appearances on CNN, "Entertainment Tonight" and E! The Entertainment Network. Sophfronia also served as Senior Entertainment Editor at Teen People Magazine.

Sophfronia's first novel, "All I Need to Get By", was published by St. Martin's Press in 2004 and has been on bestseller lists and the topic of much discussion at book clubs across the country. Sophfronia was nominated for the African American Literary Awards as best new author and hailed by no less than Professor Henry Louis Gates, Jr. as potentially "one of the best writers of her generation."

Thanks to her online marketing, viral marketing, publicity and visibility strategies, Sophfronia has garnered speaking invitations for major events around the country, was featured in People and Essence magazines and interviewed by Investors Business Daily, BBC Radio, and Black Enterprise magazine. Most recently she's been published in one of the Chicken Soup for the Soul books, Chicken Soup for the African American Woman's Soul. She was thrilled to join the long line of distinguished writers in these books that have sold more than 60 million copies. She has also contributed to Forty Things to Do When You Turn Forty (Sellers Publishing, 2007). She's currently working on her second novel and recently completed her first full-length screenplay.

Sophfronia is a member of the Author's Guild, the Harvard Club of New York City, the National Association of Women Business Owners, the Fairfield Network of Executive Women, the National Association of Female Executives, The Working Women's Forum, The Entrepreneurial Women's Network and the Newtown Chamber of Commerce.

The success of her writing and her work as a personal coach lead Sophfronia to launch a service coaching writers and aspiring authors on the finer points of book writing and publishing. As Executive Editor of The Done For You Writing & Publishing Company, Sophfronia has created an exclusive resource for serious speakers, small business owners and entrepreneurs who are ready to turn up the spotlight on their businesses by writing books to promote their services. Her latest book is the award-winning bestseller, "Doing Business By the Book: How to Craft a Crowd-Pleasing Book and Attract More Clients and Speaking Engagements Than You Ever Thought Possible". Sophfronia may be contacted at www.doneforyouwriting.com.

Customer Reviews

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Enter Doing Business by the Book.
Roger E. Dewitt
Doing Business By The Book will take "fear" out of the equation while inspiring you to make the leap from thinking to doing.
D. Kunen
This book gives very practical, common sense advice on how to increase your revenues by simply writing a book.
Tax Accountant

Most Helpful Customer Reviews

6 of 6 people found the following review helpful By Jenny Ryan on January 22, 2009
Format: Paperback
Sophfronia Scott has collected her many years of insights and experience as a professional writer, and generously offered them to us in her new book.

She speaks to the fact that so many of us desire to write and publish books, and affirms that we all have a unique message to share, and a unique voice with which to share it. But she doesn't stop there. She also specifically addresses the many internal obstacles that prevent us aspiring writers from ever sitting down and putting pen to paper, with targeted strategies on how to work through such blocks.

One of the most valuable parts of the book is Scott's "Book Building Circle", which leads you step-by-step in creating an effective and compelling non-fiction book.

She also continually exhorts the reader throughout the entire process not to "give away control of whether or not you feel your book was a success," tempering all her platform-building and audience-reaching strategies with the reminder that ultimately, whether or not you see your writing and publishing experience as a success is up to you, and not the opinions of others.

Doing Business By The Book is a rich resource that writers will want to come back to again and again.
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4 of 4 people found the following review helpful By Michelle L. Spencer on March 29, 2009
Format: Paperback Verified Purchase
The book is "fair". The author has good energy and intentions. The content is basically common sense. I do feel that I got my money's worth. You can learn some things from the author, and it's a very quick read.
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3 of 3 people found the following review helpful By Janet Slack on February 8, 2009
Format: Paperback
Sophfronia Scott tells us that in today's business world, a "published book is the near equivalent of a business card". A book brings the author both publicity and notoriety and becomes a platform from which to grow a business. This book details how to do the entire process of using a non-fiction book for business development. She takes us from the beginning of finding your unique voice through organizing the book, tips for writing, publicity, and where and how to sell the book. There are dozens of ideas included for using a book as a platform for business expansion; this alone is worth the price of the book.

This is also a book by an author to develop other authors. There is discussion of voice, theme, theory and even how to choose the right stories to illustrate the points of the book. "Doing Business By the Book" teaches how to make a well-crafted book - the exercise of completing the Book Building Circle will ensure the reader has all the elements for a successful book.

One of the themes of "Doing Business By the Book" is that the best non-fiction "delivers on the promise of a system" by taking the reader "by the hand and show them how to do something". Scott has demonstrated her own theory in producing a book which is a must read for any business owner who is looking for a powerful way to get their message out and grow their business.
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2 of 2 people found the following review helpful By Roger E. Dewitt on February 11, 2009
Format: Paperback
I never have considered myself a writer. I love to talk and so I have just recently explored the land of getting myself out there with a book. Probably the biggest thing that scared me about writing a book was the paralyzing fear of the thought that no one would ever buy it. I know I have a lot of good things to say but the whole thought of marketing and getting my book out there was unbearably daunting.

Enter Doing Business by the Book.

What Ms. Scott has succeeded in doing is laying out a framework that makes marketing and writing your book seem effortless. She teaches you what to think about to ensure your book has both a target market at a purpose serving that target market. We all know that you cannot market to everyone and she distills this process down into an easy-to-follow system. She really took me by the hand and guided me in my thinking.

Her style is easy to read and motivating. It seemed as if she was standing there in the room, cheering me on and giving me all the tools I needed to be successful. Because she combines both the thinking process of how to market your book at the beginning -- before you even set pen to paper -- she saved me hours of heart ache and worry.

For anyone who wants to write a book for credibility and to attract more customers, I cannot begin to recommend this book highly enough. Ms. Scott is a master at taking the complex world of writing and publishing and makes it a simple process that just about anyone can follow

Buy this book if you want to write a book and get more customers.
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2 of 2 people found the following review helpful By D. Kunen on January 28, 2009
Format: Paperback
At last, a "connect the dots" how-to for the would be business book writer! Thank you Sophronia for an easy to read, step-by-step guide to get your message on paper and out in the world. I highly recommend this book to anyone even considering putting their thoughts on paper. Doing Business By The Book will take "fear" out of the equation while inspiring you to make the leap from thinking to doing.

Doing Business by the Book: How to Craft a Crowd-Pleasing Book and Attract More Clients and Speaking Engagements Than You Ever Thought Possible
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1 of 1 people found the following review helpful By Sheila Spangler on February 7, 2009
Format: Paperback
"Doing Busness by the Book" takes the 'mystery' out of how to write a book. Sophronia has explained the creative process in a step by step and easy to read manner. After reading this book,anyone can write their own book and get published. And if you are a business owner seeking to promote your business, you MUST read this book. Sophronia explains why being an author gives you "authority". The book provides 'insider secrets' known only to those who have gone through the experience of writing and publishing a book. I now know that the only thing stopping me from writing a book is simple laziness. And Sophronia even has an answer for that in her "Done for you Writing and Publishing Company".
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