Doing Business in China [Paperback]

Tim Ambler (Author), Morgen Witzel (Author)

Book Description

ISBN-10: 0415223296 | ISBN-13: 978-0415223294 | Publication Date: September 14, 2000 | Edition: 1

No-one in or embarking on a managerial career can afford to ignore a market that comprises one-fifth of the world's population, and an economy which will soon be the world's largest. Given the complexity and diversity of China this book provides knowledge, and a guide to further resources, of local cultures to help businesses tailor their strategies to local conditions. The book takes the reader through the processes of market entry, marketing and managing operations in the unique social and cultural context, and concludes with "five pillars" model of successful business in greater China. "Doing Business in China" is a general introduction to managing business enterprises in China. Aimed specifically at Western and non-Chinese businesses and managers, particularly those with limited experience of China, this book offers a general framework for understanding Chinese business culture, along with a guide for acquiring further knowledge on China. It will be a useful resource for students of international business and management, and practitioners alike. Contrary to global business paradigms, this book shows that business in China is different to business in the West, and explains why.

Editorial Reviews

Review

Doing Business in China instructs and informs; indeed it also entertains. Not only businessmen, but all who deal with China should place it on their reading list. ... It encompasses all the ramifications of a colossal subject and deals with them intelligently and readably. ... Doing Business in China digs deeper and ranges wider that other works currently available. Messrs. Ambler and Witzel have done a thorough job..
–Ian Rae, China Review (on the first edition)

This book will be of great use to both academics and practicing managers interested in how business is done in Greater China. nt Studies, Cambridge University, UKf Manageme. --This text refers to the Hardcover edition.

About the Author

Tim Ambler is Senior Fellow at the London Business School. Morgan Witzel is Honorary Senior Fellow at the School of Business and Economics, University of Exeter, UK. --This text refers to the Hardcover edition.

Product Details

• Paperback: 240 pages
• Publisher: Routledge; 1 edition (September 14, 2000)
• Language: English
• ISBN-10: 0415223296
• ISBN-13: 978-0415223294
• Product Dimensions: 8.5 x 5.4 x 0.7 inches
• Shipping Weight: 12 ounces
• Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #3,207,298 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

18 of 18 people found the following review helpful:

5.0 out of 5 stars This book is essential to appreciating the Chinese psyche..., November 28, 2001

By A Customer

This review is from: Doing Business in China (Paperback)

Particularly impressive is the author's approach at presenting the Chinese thought process in such a manner that Westerners can not only understand the Chinese psyche, but respect and learn from it as well. This book was perhaps one of the most enlightening books I have read in a while. There is a a concerted effort to show business protocol and potential avenues of entry, but more importantly this book addresses the fundamental social concepts that need to be FULLY understood before attempting to grow in China.

8 of 13 people found the following review helpful:

5.0 out of 5 stars authorative and insightful, September 4, 2000

By 

Lim Hee Huan (Singapore) - See all my reviews

This review is from: Doing Business in China (Paperback)

Of the vast number of books about China, this one is a very useful account of how successfully doing business in China. Western Managers at the forefront in China should read this book which brings together a lifetime of research and practice on China.

9 of 36 people found the following review helpful:

5.0 out of 5 stars How to do the business in China ?, October 26, 2002

By 

Chan Kon San Ivan "Ivan Chan" (Central, Hong Kong) - See all my reviews
(REAL NAME)   

This review is from: Doing Business in China (Paperback)

Doing business in China!
Relation, Relation And Relation....

If you are using your American or European style to work and even partner with China's firms, you must be failure in the end.

Relationship with the Government and officials are the major concerns when you stepping into the door of China.

Think Global and hire Local Chinese people is the only way to have the final success with your partner in China.

China means: " Always in the historical culture "
So don't think about China with your American Standard !

Try to learn with your local Chinese people (doer)

Anyway, China is opened now and also needed to face the ways for WTO ! Reckon, China can learn from their European and American business partners from today.