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3.0 out of 5 stars
Was wollen dann sie...?, January 17, 2005
There is nothing as gratifying as a publisher who updates its materials and improves the presentation and accessibility of an already excellent volume. This is the case with the handbook Doing Business with Germany that appeared in 1997 and is now freshly minted to capture current economic, political and social developments.
Produced in association with the German-British Chamber of Industry and Commerce, PriceWaterhouseCoopers and Eversheds legal services, the book is an anthology of expertise with close to thirty contributors each focusing on every relevant dimension of economy, business practice and development along with financial, taxation and legal issues.
Not least among these is an excellent chapter on German business culture by Eric Lynn of LCT Consultants in Nürnberg. Lynn has provided readers who would work with or in Germany or would prepare others to do so with an excellent snapshot of German values and how they play out in everyday business behavior. He examines and advises on how to communicate, negotiate, create teamwork, exercise authority and shepherd decisions into action. Particularly useful is a section on hidden differences, those unseen factors that can sabotage our communication, moods and timing, and which are almost impossible to catch without our being forewarned with tips such Lynn provides.
The book closes with well-presented and useful appendices that provide information on economic incentives, business agencies both public and private, according to the category of services that they provide as well as contact information for German Chambers of Industry and Commerce worldwide. Finally full contact information including websites and email coordinates is provided about the contributors. The book contains a copious index.
Overall Doing Business with Germany moves nicely between the bigger picture and the useful details and is full of hard facts. Given its sponsorship, authorship and focus it is obviously bullish on business and pays less attention than some might expect on such issues as unemployment, particularly in the new German Länder to the East, and to the social costs except as these are involved in personnel management and union negotiations. In an age in which fast changing information is more likely to be sought online, Kogan Page has nonetheless given us an extremely useful book.
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