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Doing Business in the New Latin America: A Guide to Cultures, Practices, and Opportunities Hardcover – November 30, 2004

ISBN-13: 978-0275981327 ISBN-10: 0275981320

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Doing Business in the New Latin America: A Guide to Cultures, Practices, and Opportunities + An American's Guide to Doing Business in Latin America: Negotiating contracts and agreements.  Understanding culture and customs. Marketing products and services + Kiss, Bow, Or Shake Hands, Latin America: How to Do Business in 18 Latin American Countries
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Product Details

  • Hardcover: 280 pages
  • Publisher: Praeger (November 30, 2004)
  • Language: English
  • ISBN-10: 0275981320
  • ISBN-13: 978-0275981327
  • Product Dimensions: 9.4 x 6.7 x 1.2 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Best Sellers Rank: #1,152,024 in Books (See Top 100 in Books)

Editorial Reviews

Review

"Becker concisely describes the cultures and practices of Latin America, highlighting emerging opportunities in the growth region of Mexico, Central America, the Caribbean, and South America. He also describes the untapped Latin American market that exists within the borders of the United States. . . . Becker provides the reader with the initial tools and thought patterns necessary to do business in the new Latin America. This book is a must read for entrepreneurs seeking opportunities there."

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Multicultural Review



"Well-written, interesting, and useful, this volume on doing business in Latin America contains six chapters organized in three sections: People, Places, and Possibilities, Why and How Latin Americans Do Business Differently, and The Art of Making and Keeping the Deal. . . . This well-organized work will be useful to business people and economists interested in the Latin American market, and the balanced economic history survey of the region will appeal to economists, bankers, and finance specialists. In addition, the discussion of the art of making and keeping a business deal active will be valuable to managers and prospective investors. . . . Recommended. Upper-division undergraduate through professional collections."

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Choice

Review

Dr. Becker draws on his extensive experience throughout Latin America in both the public and private sectors. There's no substitute for experience and Dr. Becker shares his most profound insights into the soul of the Latin psyche.

(

Dr. Charles T. Crespy,^LDean and JPMorgan Chase Professor of Business^LCollege of Business Administration^LUniversity of Texas, El Paso

)

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Customer Reviews

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This book was actually fun to read.
Bruce Hurley
Thanks to Dr. Becker for explaining in practical and action oriented detail the growth opportunities in Latin America for my small USA based company.
Christopher Slocum
Very good reference book for students of International Business.
Angie Rdgz Booklover

Most Helpful Customer Reviews

13 of 13 people found the following review helpful By Bruce Hurley on January 31, 2005
Format: Hardcover
I highly recommend this book for anyone doing business in Latin America.

I recently expanded my business into Central and South America and was desperately in need of education regarding the business practices and social customs of these new markets. I am usually more critical in my reviews, but Doing Business in the New Latin America exceeded my expectations tenfold, so please forgive my enthusiasm.

I was expecting a dry and analytical tome in the style of the two other books I had already read: Winning Strategies for the New Latin Markets and Latin America's Economy: Diversity, Trends, and Conflicts. These books were beneficial in their own way, but Doing Business in the New Latin America is in an entirely different league.

With only six chapters and 236 pages, you might think that the scope of the subject matter would be limited, but Thomas Becker has managed to cover every base by presenting only the most cogent and relevant material.

This book is written with a casual professionalism--I felt as if I were having a conversation with a well-informed friend. Topics that elsewhere are lackluster and uninspired are here presented with enthusiasm and even humor. This book was actually fun to read.

I began speed-reading the text, but quickly found so much worthy content that I finished the book word-for-word. My second time through, I marked up the pages for later reference, only to discover that I marked up almost every page so much that my business partner had to order his own copy.
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9 of 9 people found the following review helpful By Christopher Slocum on January 2, 2006
Format: Hardcover
Thanks to Dr. Becker for explaining in practical and action oriented detail the growth opportunities in Latin America for my small USA based company. After stumbling onto our first Mexican client, my team and I thought we better learn more about how Latin American business operates. Becker clearly highlights the economic and cultural factors that shape doing business in the region, as well as provides many "real-world" tips on how to spot opportunities, avoid pitfalls, and develop long term, profitable customers.

An excellent book that provides current market intelligence on Latin America in an easy-to-read form.

Chris Slocum
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3 of 3 people found the following review helpful By Donald H. Sabathier on February 17, 2007
Format: Hardcover Verified Purchase
A very interesting, well-written book. It covers both the current status of business and business needs in latin america and also the cultural aspects of doing business there. Most books cover one topic or the other. This one blends both into a good read. Gives good, practical tips on negotiation techniques, dealing with the government bureaucracy, impression mangement, marketing to latin american consumers and business leaders, etc. Makes you think of dealing with the latin american market from a whole new perspective. Buy it if you are thinking about doing business in latin america or even if you are already there.
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3 of 3 people found the following review helpful By Maquina Gringo on May 15, 2009
Format: Hardcover
Dr. Becker obviously knows Latin America -- from the beginning of the book, where he makes some critical, but often little-known distinctions about Latin America, the author establishes solid credibility about his knowledge of the region and his passion for its culture and people.

I do not have an economic development background and I am not an entrepreneur, but I love Latin America. I have traveled in several of its countries and some day may wish to work again for an organization that does business there. I read this book in part to validate and build upon some of the professional experiences I have had in the region. I also read the book to get a sense of resources I can find to help me find companies who may be doing business there.

The most important lesson I really learned came early in the book when he makes a distinction between common law and civil law and describes how differences between these legal systems have impacted the United States and Latin America respectively -- I really see how the structure of the legal system, in addition to several other demographic and cultural influences, has really characterized both region's resulting histories.

I was less interested in how to set-up and pursue business in the region, but I was fascinated with the negotiation tips he gave. The book dates from 2004, so it would also be interesting to see if some of his predictions about transparency and modernization have actually come to pass.

In short, I recommend the book for anyone looking to get his feet wet in the region or who has interest in the region and would enjoy a holistic account of how to maneuver oneself as an American businessman in the Latin American region, or domestically with the U.S. Hispanic population.
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