"Becker concisely describes the cultures and practices of Latin America, highlighting emerging opportunities in the growth region of Mexico, Central America, the Caribbean, and South America. He also describes the untapped Latin American market that exists within the borders of the United States. . . . Becker provides the reader with the initial tools and thought patterns necessary to do business in the new Latin America. This book is a must read for entrepreneurs seeking opportunities there."
"Well-written, interesting, and useful, this volume on doing business in Latin America contains six chapters organized in three sections: People, Places, and Possibilities, Why and How Latin Americans Do Business Differently, and The Art of Making and Keeping the Deal. . . . This well-organized work will be useful to business people and economists interested in the Latin American market, and the balanced economic history survey of the region will appeal to economists, bankers, and finance specialists. In addition, the discussion of the art of making and keeping a business deal active will be valuable to managers and prospective investors. . . . Recommended. Upper-division undergraduate through professional collections."
Dr. Becker draws on his extensive experience throughout Latin America in both the public and private sectors. There's no substitute for experience and Dr. Becker shares his most profound insights into the soul of the Latin psyche.
Dr. Charles T. Crespy,^LDean and JPMorgan Chase Professor of Business^LCollege of Business Administration^LUniversity of Texas, El Paso