Compiled and edited by experts in the field and featuring contributions from leading international bodies, each volume in this series provides the comprehensive and authoritative economic and business information and key data that makes every book an essential first-stop reference source for international companies, individual entrepreneurs and investors, SMEs, business advisors, marketing directors and export managers. The geographical coverage is wide and titles are regularly revised.
A lucid analysis of best business practice in Saudi Arabia, giving hands-on information and advice on what Western business should know about the market and how it should adapt its existing techniques to deal effectively with clients as the country changes from a passive producer economy into an active participant in international trading.
