Customer Reviews

Doing Survey Research: A Guide to Quantitative Research Methods

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In spite of being a person with a Ph.D., research has never been my strongest suit. That is why I enjoyed this book; it brings research down to earth and makes it easy for me to analyze data related to my work. I wish I had this book for my survey research class when I was in college!

I'm a graduate student conducting a survey for my thesis. The Nardi book is, by far, the single best text that I've come across for doing survey research. It combines good chapters on survey design, but it really shines in providing a primer on key statistical methods for analyzing survey data. I don't have a strong stats background, but Nardi's text is very accessible and to the point. It clearly discusses the various stats options for examining survey data and points you in the right direction for more detailed inquiry, if necessary. After plowing through countless dry, mind-numbing stats texts this book was a god-send!

Nardi provides clear and understandable information in regards to research designs and methods. I would suggest this book.