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2 of 2 people found the following review helpful:
5.0 out of 5 stars
Heart and mind can go together,
By A Customer
This review is from: Doing Well While Doing Good: The Marketing Link Between Business & Nonprofit Causes (Hardcover)
There has been several books written on corporate social responsiblity but none that compare to "Doing Well While Doing Good." The author has done a great job of revealing not only the importance of corporate citizenship from a dollars and sense standpoint but also highlighting those organizations that have made a real difference for so many worthy causes struggling for a share of the philanthropic pie.
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Doing Well While Doing Good: The Marketing Link Between Business & Nonprofit Causes by L. Lawrence Embley (Hardcover - Oct. 1992)
Used & New from: $0.01
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