From the Inside Flap
How can a traditional brick-and-mortar business hope to compete in the new Internet arena? In this explosive, fast-paced landscape, even the most financially secure company can stumble and fall if it fails to transform itself into an e-business. As savvy consumers increasingly have instant access to all kinds of goods and services-and can do effortless comparison shopping without leaving their desks-meeting their demands has become the key to your business's survival.
Doing e-Business provides CEOs, managers, and entrepreneurs with a clear action plan for adopting e-commerce, giving you the tools you need to create a forward-thinking strategy-whether you've already begun your e-business initiative or you're just stepping up to the plate. Covering both business-to-business and business-to-consumer aspects, the authors show you how to ascertain the impact of the change, measure your progress, and develop tactical solutions to benefit your profit structure and marketing approach.
This practical, authoritative guide shatters many e-business myths (equal competition among players, the disappearance of brand loyalty), employing concrete examples from many types of companies as well as tricks of the trade that you can utilize to get immediate, real results. Plus, the unique, big-picture coverage includes analysis of the trends that are shaping the future of the Internet, offering far-reaching initiatives critical to managing an effective Web operation in this volatile climate. You get expert insight into:
* Building and managing micro-brands
* Assessing customer loyalty in the new Internet terrain
* The decline of fixed pricing
* Micro-marketplaces: the future of online exchanges
* Selling your e-business ideas to financial backers
Whether your business is looking to become e-commerce proficient or just planning how to successfully ride out the wave in years to come, you can't afford to pass up this real-world, soup-to-nuts approach to Doing e-Business.
From the Back Cover
Acclaim for Doing E-Business
"Doing e-Business will both stimulate and irritate executives seeking to get inside e-business, for it will surely make them uncomfortable with their firm's e-business vision. Whether you're a member of an incumbent firm or a start-up, Taylor and Terhune provide a broad, but practical, framework for creating and pursuing an e-business vision. They eloquently explore the many components of creating and pursuing an e-business vision, while pointing out the potholes that lie in the road ahead."-Dr. James Senn, Director, IT Management Group, Georgia State University
"Doing e-Business captures the essence of the B2B commerce megatrend and provides practical advice to executives who want to benefit from this trend. This book gets beyond dot.com hype to help you understand why the way we do business will be very different in three years."-John Bermudez, Senior Vice President, Research Operations, AMR Research, Inc.
"Doing e-Business is an insightful look at the emerging e-economy. It avoids rhetoric and presents an accurate view of the present with coherent e-visions that help the reader prepare for the future of e-business."-Edward D. Horowitz, former chairman, e-Citi
"Doing e-Business is a great book. Not only do the authors do an excellent job of summarizing the state of the art in e-business, but they also do something that is much rarer: they take a hard look at what has worked and not worked to date, then take serious positions about what the future of e-business will look like over the next several years. They offer business leaders practical and actionable advice and direction. A must read."-Terry Waters, Chief Operating Officer, ScreamingMedia
"The authors have a level of expertise and experience in e-business strategy that is very rare. The insights and practical suggestions contained in Doing e-Business will have a tremendous effect on supply chain management and the way e-business is conducted through the twenty-first century."-Jay Roccafort, Chief Executive Officer, TPS Holdings
"For anyone interested in understanding where e-business is going, this book is a must read. It is very approachable, with lots of valuable nuggets of practical advice that are easy to mine. Overall, a fresh perspective that is exciting, insightful, and well done. Bravo!"-Frank A. Wander, President, Group Intelligence, and former CIO, Prudential Insurance
"The ideal balance between vision and execution, Doing e-Business is the one source to read. It examines the dynamics of technology, human behavior, and marketplace fundamentals to help executives imagine what is possible and begin with what is practical."-Ellen Holladay, Chief Information Officer, Motion Industries
"The authors' powerful insight into the workings of e-business is unquestionably a must read for those who want to stay afloat on the rapidly changing tides of technology. This book superbly identifies the benefits and pitfalls that lie ahead for those who dare to tread in the 'new' business world."-Stuart J. Sawabini, President and Chief Executive Officer, Eventra
