Entrepreneurial dynamo Wendy Rue shares her business philosophy and tells her rags-to-riches story for an eager audience of women looking for professional and personal inspiration. This fascinating book offers a powerful helping hand to the thousands of American women who plan to launch their own companies. Illustrated.
Book Description
Editorial Reviews
From Library Journal
A successful entrepreneur and founder of the National Association of Female Executives (NAFE), Rue offers in this work life lessons and strategies for running a small business. A self-described "entrepreneur who's a cross between Private Benjamin and Auntie Mame, with a big dream," Rue experienced many setbacks before enjoying financial and entrepreneurial success. Rue paved the way for entrepreneurial women through NAFE, a highly successful nonprofit organization that recently celebrated its 25th anniversary; she also helped establish credit for women in their own names. In addition to her fascinating story, Rue discusses the qualities of successful entrepreneurs, overcoming setbacks, building a support system, and sales techniques. Her work offers absorbing reading about a pioneer and role model for women in business. Recommended for public libraries.?Lucy T. Heckman, St. John's Univ. Lib., Jamaica, N.Y.
Copyright 1997 Reed Business Information, Inc.
Copyright 1997 Reed Business Information, Inc.
From Booklist
The authors set out to teach women how to find a personal support system for success. They discuss dreams and dreamers, cautioning potential entrepreneurs not to be afraid to dream and offering advice for bringing dreams to life by persuading others to help. Within a folksy framework of stories about Rue's family history and her own experiences, the authors share many wise lessons learned, including never chase the competition (find something different), never let a few mistakes stand in the way of your dreams, use the familiar to sell the new (customers are creatures of habit), and believe in yourself. The authors present the qualities they consider necessary to become a successful entrepreneur, including the ability to think differently, to see things differently, and to act differently than most people. With a letter of commendation for Rue's entrepreneurial skills from former president Ronald Reagan, this how-to book offers wisdom from someone who in fighting the battles of the marketplace lost some rounds but persevered to find success. Mary Whaley
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