Dollars & Events: How to Succeed in the Special Events Business [Hardcover]

Joe Goldblatt (Author), Frank Supovitz (Author)

Book Description

Publication Date: March 2, 1999

Start, grow, and manage your special events career! To succeed in the world of special events management, you need to develop a vast array of skills and acquire a broad knowledge base that covers everything from planning and management to consulting, production, lighting and sound, decor, catering, and more. You'll also need the critical business know-how that will enable you to plot a course for success, measure your progress along that course, and adapt to changes in the business environment along the way. In short, you need Dollars and Events.

The first and only book written specifically for aspiring and established special events professionals, Dollars and Events provides all the information you need to start, grow, and manage a special events-related business or career. You'll learn how to develop a vision, a mission, and a strategy; manage your finances; find the capital you need; create a marketing plan; and hire and keep employees that will help your business thrive.

You'll also find:

• Advice and direction from outstanding special events entrepreneurs and intrepreneurs
• Help in adapting proven business concepts such as benchmarking, best practices, and quality teams to your business or career
• End-of-chapter activities to help you learn by doing

Whether you are starting your own special events business, running or working in an established firm, or involved in the special events department of a large corporation, this book gives you the tools you need to advance your business, enhance your career opportunities, and enrich yourself and your clients both now and in the future.

Editorial Reviews

From the Back Cover

"There is no one more qualified to write a book on how to succeed in the special events business than Joe Goldblatt and Frank Supovitz. Joe Goldblatt, one of the industry’s pioneers and visionaries, has truly legitimized what has been a cottage industry—and today is a huge global business that produces results. This work will ‘shift the gear’ to greater awareness and professionalism for those in this business today and those who want to be a part of its future." —William Morton, Chairman and Chief Executive, The Jack Morton Company "Dr. Goldblatt has been instrumental in defining event management as an industry and a profession. This book takes the process another step further by providing a specific road map to becoming a financially successful event professional. A must read for anyone in and around the business of events." —John Baragona, Publisher, Event Solutions "A practical, thorough, and inspirational how-to guide for the industry." —Kate Fitzgerald, Editor, Advertising Age Start, grow, and manage your special events career! To succeed in the world of special events management, you need to develop a vast array of skills and acquire a broad knowledge base that covers everything from planning and management to consulting, production, lighting and sound, decor, catering, and more. You’ll also need the critical business know-how that will enable you to plot a course for success, measure your progress along that course, and adapt to changes in the business environment along the way. In short, you need Dollars and Events. The first and only book written specifically for aspiring and established special events professionals, Dollars and Events provides all the information you need to start, grow, and manage a special events-related business or career. You’ll learn how to develop a vision, a mission, and a strategy; manage your finances; find the capital you need; create a marketing plan; and hire and keep employees that will help your business thrive. You’ll also find:

• Advice and direction from outstanding special events entrepreneurs and intrepreneurs
• Help in adapting proven business concepts such as benchmarking, best practices, and quality teams to your business or career
• End-of-chapter activities to help you learn by doing

Whether you are starting your own special events business, running or working in an established firm, or involved in the special events department of a large corporation, this book gives you the tools you need to advance your business, enhance your career opportunities, and enrich yourself and your clients both now and in the future.

Product Details

• Hardcover: 320 pages
• Publisher: Wiley; 1 edition (March 2, 1999)
• Language: English
• ISBN-10: 0471249572
• ISBN-13: 978-0471249573
• Product Dimensions: 9.5 x 6.2 x 1 inches
• Shipping Weight: 1.4 pounds (View shipping rates and policies)
• Average Customer Review: 3.5 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #515,039 in Books (See Top 100 in Books)
  • #61 in Books > Business & Investing > Small Business & Entrepreneurship > Hospitality Businesses
  • #74 in Books > Politics & Social Sciences > Holidays

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Customer Reviews

Most Helpful Customer Reviews

16 of 16 people found the following review helpful:

3.0 out of 5 stars Too much for a beginner, August 10, 2001

By 

C. Walker "cwalkertx" (Houston, TX USA) - See all my reviews
(REAL NAME)   

This review is from: Dollars & Events: How to Succeed in the Special Events Business (Hardcover)

This book is very technical and goes into a great depth of the "business" end of running your own company. It is not a good book for someone who's just beginning and just wants basic information about the event planning business in general. For my needs Affairs of the Heart by Nancy Gluck was a much more insightful book.

23 of 25 people found the following review helpful:

4.0 out of 5 stars Very good advice, October 12, 2000

By 

Laura Aldrich (Troutdale, OR USA) - See all my reviews

This review is from: Dollars & Events: How to Succeed in the Special Events Business (Hardcover)

This book was not as I had expected, however once I got into it I realized that its content was very valuable. The authors offer up advice that no one would normally tell you and that you would have to find out on your own as a result of poor planning. Some of the material is technical but important to have a successful event planning business. Event planning is much more than picking floral arrangements and reviewing colors of swatches for table linens. This book allows you to taste the true business aspect of the world of event planning. A bargain at its price as it is less expensive than making future business mistakes!

13 of 13 people found the following review helpful:

4.0 out of 5 stars Dollars and Events, June 23, 2001

By 

Linda Zellman (Tacoma, WA United States) - See all my reviews

This review is from: Dollars & Events: How to Succeed in the Special Events Business (Hardcover)

This is a good basic text for starting an event planning business. It includes step-by-step instructions for how to get started, manage the finacial end and maintain your edge in the business. There are lots of sample forms for everything from assessing your suitablility for this business to a sample contract. Throughout the book are anecdotes about people who succeeded at the particular element being discussed.

The book is well written and easy to understand. If gives a good idea of what to expect and what is expected. If you are considering a carreer in event planning, this is a good place to start.