In the days before everyone shopped at the local mall, young girls poured over the Sears, Roebuck and company's "Wishbook" to carefully pick the new toys they would ask Santa to bring. And during the Fifties and Sixties, a boom period for doll marketing, the choices were not easy. Dolls and teddy bears sold by Sears during this time were some of the most popular ever made and have become highly collectible today. This big book (192 pages) has selected Sears Christmas catalog pages from 1950 through 1969, divided by year. Featured are Barbie's introduction and such collectible dolls as Mme. Alexander, Tiny Tears, Miss Revlon, Chatty Cathy and hundreds more. A "Must Have" for anyone interested in dolls.
Book Description
Editorial Reviews
About the Author
Thomas W. Holland is a Los Angeles-based toy collector.
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Most Helpful Customer Reviews
11 of 11 people found the following review helpful:
5.0 out of 5 stars
A must for 50's and 60's Doll Collectors,
By Doll Lover (Boston, MA USA) - See all my reviews
This review is from: Dolls and Teddy Bear Department : Memorable Catalog Pages from the Legendary Sears Christmas Wishbooks of the 1950s and 1960s, Volume I (Paperback)
This book is AWESOME!!! I've had it for over a week now and haven't put it down. If you are a doll collector, this is definitely better than the other book "Girls Toys of the 50's and 60's" This book is primarilly all dolls, not kitchen sets, costumes, games, etc.! Although it is in black and white, the pictures are very clear and definitely help in identifying original dolls, outfits, and accessories. I'm going to also buy "Girls Toys of the 70's and 80's", but I wish they also had a DOLL ONLY book for that time period. Anyway, if you collect dolls from the 50's and 60's, this book is just GREAT!
5 of 5 people found the following review helpful:
4.0 out of 5 stars
Some Sears Christmas "WISHBOOK" photos: 1950's-1960's,
By LinAnne "Lin22" (Puget Sound) - See all my reviews
Amazon Verified Purchase(What's this?)
This review is from: Dolls and Teddy Bear Department : Memorable Catalog Pages from the Legendary Sears Christmas Wishbooks of the 1950s and 1960s, Volume I (Paperback)
Just as the previous commnetator stated, this book does not contain all the SEARS Wishbook catalog photo from the 1950's-60's. However, since I only purchased this VOLUME ONE, it could be that VOLUME TWO had more Sears catalog photos, ---those not shown in this Volume ONE. I still enjoyed this book though, for it's historical value. As also stated by the previous commentator, this book is not really a DOLL & TEDDY BEAR Value book, but rather, it is more a book that compiles some of the 1000's of Sears catalog photos from their CHRISTMAS Catalog.
4.0 out of 5 stars
A good reference book for dolls from 1950 to 1970,
By
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This review is from: Dolls and Teddy Bear Department : Memorable Catalog Pages from the Legendary Sears Christmas Wishbooks of the 1950s and 1960s, Volume I (Paperback)
This book covers dolls from 1950 to 1970. If you are a collector of vinyl dolls,like me, this is a must. It shows what these dolls looked like new, with original hair styles, clothing and accessories. Sometimes you can find out more about these dolls in these descriptions than you can in reference books. It not only shows you popular names in dolls, like Ideal, Horsman, Mattel, and Effanbee, but you get to see the lesser known dolls like Uneeda, Duchess, and Sear's own brand "Happi-Time".(made by other doll companies). (Disney toys too). All the dolls are nicely displayed by year, which makes easy to find them if you know approx. when they were made. (Sometimes they appear in the catalog a year after they were made). The downside is all the pictures are in black and white,not always good quality, and Sears didn't sell every doll ever made every year( but what book would have all that?) A another reviewer complained it doesn't have every page of dolls for each year. My guess is they cut out some of the repeats from year to year. Still, you are not going to find this much variety for this many years anywhere else.
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Inside This Book
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First Sentence:
As the decade of the Fifties began, the Sears Christmas catalog of 1950 was packed with more items for sale than ever before. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
ninon dress, glassene eyes, vinyl plastic head, rayon plush coat, saran hair, rayon satin gown, rayon plush body, embossed cotton dress, fiberboard trunk, rayon taffeta dress, lashed sleeping eyes, magic rubber skin, yarn ringlets, rubber skin arms, rayon socks, molded rubber body, soft molded rubber, soft vinyl face, rayon fleece, inches toll, soft vinyl head, saran curls, foam rubber stuffed, molded hair, artificial leather shoes Key Phrases - Capitalized Phrases (CAPs): (learn more)
Sears Christmas, Tiny Tears, Easy Terms, Baby Coos, Magic Skin, Shirley Temple, Honey Bear, Howdy Doody, Walt Disney, Sears Wishbook, Smokey Bear, Sweet Sue, Betsy Wetsy, Bonny Braids, Bugs Bunny, Raggedy Ann, Madame Alexander, Mary Hartline, Miss Ideal, Walking Toddler, Beautiful Bride, Copyright Chicago Tribune, Cuddle Bear, Gerber Baby, Kissing Pink New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | First Pages | Back Cover | Surprise Me!
As the decade of the Fifties began, the Sears Christmas catalog of 1950 was packed with more items for sale than ever before. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
ninon dress, glassene eyes, vinyl plastic head, rayon plush coat, saran hair, rayon satin gown, rayon plush body, embossed cotton dress, fiberboard trunk, rayon taffeta dress, lashed sleeping eyes, magic rubber skin, yarn ringlets, rubber skin arms, rayon socks, molded rubber body, soft molded rubber, soft vinyl face, rayon fleece, inches toll, soft vinyl head, saran curls, foam rubber stuffed, molded hair, artificial leather shoes Key Phrases - Capitalized Phrases (CAPs): (learn more)
Sears Christmas, Tiny Tears, Easy Terms, Baby Coos, Magic Skin, Shirley Temple, Honey Bear, Howdy Doody, Walt Disney, Sears Wishbook, Smokey Bear, Sweet Sue, Betsy Wetsy, Bonny Braids, Bugs Bunny, Raggedy Ann, Madame Alexander, Mary Hartline, Miss Ideal, Walking Toddler, Beautiful Bride, Copyright Chicago Tribune, Cuddle Bear, Gerber Baby, Kissing Pink New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | First Pages | Back Cover | Surprise Me!
Citations (learn more)
This book cites 14
books:
See all 14 books this book cites
- Little Red Riding Hood (Finger Puppet Theater) by Peter Stevenson on page 3, and page 16
- Little Red Riding Hood (Read and Listen Along) by Claire (editor) Black on page 3, and page 16
- Little Women (Great Illustrated Classics) by Lucia Monfried on page 84
- The Permanent Wave by Siobhan Campbell on page 1
- Ballet Class by Royal academy on page 129
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