Domesticity at War [Hardcover]

Beatriz Colomina (Author)

Book Description

ISBN-10: 0262033615 | ISBN-13: 978-0262033619 | Publication Date: January 26, 2007

In the years immediately following World War II, America embraced modern architecture--not as something imported from Europe, but as an entirely new mode of operation, with original and captivating designs made in the USA. In Domesticity at War, Beatriz Colomina shows how postwar American architecture adapted the techniques and materials that were developed for military applications to domestic use. Just as manufacturers were turning wartime industry to peacetime productivity--going from missiles to washing machines--American architects and cultural institutions were, in Buckminster Fuller's words, turning "weaponry into livingry."This new form of domesticity itself turned out to be a powerful weapon. Images of American domestic bliss--suburban homes, manicured lawns, kitchen accessories--went around the world as an effective propaganda campaign. Cold War anxieties were masked by endlessly repeated images of a picture-perfect domestic environment. Even the popular conception of the architect became domesticated, changing from that of an austere modernist to a plaid-shirt wearing homebody.Colomina examines, with interlocking case studies and an army of images, the embattled and obsessive domesticity of postwar America. She reports on, among other things, MOMA's exhibition of a Dymaxion Deployment Unit (DDU), a corrugated steel house suitable for use as a bomb shelter, barracks, or housing; Charles and Ray Eames's vigorous domestic life and their idea of architecture as a flexible stage for the theatrical spectacle of everyday life; and the American lawn as patriotic site and inalienable right.Domesticity at War itself has a distinctive architecture. Housed within the case are two units: one book of text, and one book of illustrations--most of them in color, including advertisements, newspaper and magazine articles, architectural photographs, and more.

Editorial Reviews

Review

When American architects, designers, and cultural institutions converted wartime strategies to new ends, the aggressive promotion of postwar domestic bliss became another kind of weapon.

About the Author

"What is most fascinating about Domesticity At War is Colomina's exploration of the 'complex interactions of architecture and media that transforms the relationship between public and private.'" Catherine Croft Building Design

Product Details

• Hardcover: 280 pages
• Publisher: The MIT Press (January 26, 2007)
• Language: English
• ISBN-10: 0262033615
• ISBN-13: 978-0262033619
• Product Dimensions: 10.3 x 6.1 x 1.4 inches
• Shipping Weight: 2.6 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #1,098,116 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

5.0 out of 5 stars Original and exciting, November 11, 2008

By 

Orit (NYC) - See all my reviews

This review is from: Domesticity at War (Hardcover)

This book is both original and exciting in terms of both content and layout. It offers a fresh perspective on the history of the cold war, and rethinks the relationships between the public and private domain, militarization and everyday life in ways that I found useful not only to my own research but also to my students. It is also one of the only texts to really examine gender and space in relationship to war. I strongly recommend this work!