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Domino: How Customer Experience Can Tip Everything in Your Business Toward Better Financial Performance Hardcover – April 15, 2009
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Top Customer Reviews
The concepts were useful. Great organization: For example the outline of the purpose (realize a need, learn, try, buy, solve, evolve) is clear, understandable and usable throughout (I like the arrow diagram).
I could take-it-or-leave-it on the exercises: For me, I was lazy: I.e., I did the reading but not the exercises.
I was just anxious to get through all the topics and hear the commentary. But I can see how the excercises are useful to "work in" the concepts. So for many: the excercises will be great and of added value.
What did I like the best? The practical nature of the discussion and theory. I intend to read through it again a second time.
Most Recent Customer Reviews
The book provides some practical information on marketing and exercises for how to understand your customers and their purchase decisions. Read morePublished on March 26, 2013 by Michael Ruckman
I like the notion of thinking through the customer's product/service lifecycle in terms of customer experience: Customers realize a certain need, and then evaluate and aquire a... Read morePublished on January 24, 2010 by Stefan Leuthold
Domino is a valuable and practical approach to building and maintaining customer relationships. I really like the methodical approach to the process. Read morePublished on September 12, 2009 by AJK
This book really does a fabulous job of illustrating the importance of an authentic customer experience. Read morePublished on April 21, 2009 by C. Carey
You can tell from reading DOMINO that Linda Ireland possesses a wealth of experience that spans positions and fields alike. Read morePublished on April 18, 2009 by frequent _flyer
I have never come across a book like DOMINO before. It really pushes the idea that customer experience needs to stop being relegated to sales and marketing divisions and must... Read morePublished on April 17, 2009 by Stephen W.