Customer Reviews

13
4.6 out of 5 stars
Your rating(Clear)Rate this item


There was a problem filtering reviews right now. Please try again later.

23 of 23 people found the following review helpful
Format: Paperback
When my boss plunked this book down on my desk, I initially groaned. As a writer and editor with a non-profit ministry, the last thing I enjoy reading are books about fund-raising, marketing, etc. I detest them all because a) they read like IKEA instructions and b) their sole goal is supposedly new and creative ways to reach inside people's wallets. I have no taste or desire for that.

But I have to say that Donor-Centered-Fundraising is a delightful change from the norm in marketing and fundraising. The title should have tipped me off. Penelope's heart-centered program for raising money goes beyond bullet-points, used-car salesman, and expense accounts. Her advice is simple, yet profound: we have to respect donors. Treat donors as if they are a valuable comodity and look at a person's donation as the beginning of a lifelong relationship. A prominent leader in our industry once said, "You're not fund-raising, you're friend-raising." How true is that?

A book like this makes me feel good about what we're doing and makes me think deeply every time I pen a thank-you letter, a direct-mail piece, or talk, face-to-face, with a donor. They are not ATM's, but real people with real needs and wishes.

Implemnting a donor-centric strategy, however, requires s sea-change in your organization. Penelope has wide experience and shares helpful tips and anecdotes that can help you make the case to the people in your organization.

Perhaps the most important feature of her book are the studies that back up her claims, studies of nonprofits and interviews with actual donors.

The strategy of caring and loving your donors can not only bring tangible results but will bring both nonprofit and donor closer together in a united mission.
0CommentWas this review helpful to you?YesNoSending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
12 of 13 people found the following review helpful
Format: Paperback
Burk offers a wealth of wisdom about fundraising (all backed up by research) and explodes a number of fundraising rules of thumb. I particularly like the 20 points to remember when writing a thank you letter. The book transformed the way by development department operates and it is required reading for all new employees.
0CommentWas this review helpful to you?YesNoSending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
6 of 6 people found the following review helpful
on April 9, 2012
Format: PaperbackVerified Purchase
While this book has some good tips, I was expecting more for what I paid ($70) - as in, more content. I was especially interested in learning new ways to write compelling acknowledgment letters to donors and feel I only walked away with a couple pointers from this book. It's a good book, but not worth $70.
0CommentWas this review helpful to you?YesNoSending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
1 of 1 people found the following review helpful
on June 28, 2009
Format: Paperback
Penelope Burk has done an extensive amount of research to determine that current donors are worth time and the investment to cultivate. In this economy, nonprofits believe they need new dollars and they do, but they are losing sight of the value of their current and loyal supporters. I personally used this book to do more targeted, personal mailings and the results were fantastic! She also reminded us about the importance of a good thank you note and we then repackaged and freshened our whole direct mail campaign! Great stats, incredible insight and information you can actually use to get the dollars your organization needs! M. Sellers
0CommentWas this review helpful to you?YesNoSending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
1 of 1 people found the following review helpful
on April 14, 2014
Format: PaperbackVerified Purchase
Now in it's seventh printing, Donor Centered Fundraising is the gold standard in nonprofit literature. If more CEOs, boards and fundraising professionals not only read this book but started practicing its principles, the human benefit sector and its investors would be singing a much happier tune. Haven't read it? It's not too late to get on board!
0CommentWas this review helpful to you?YesNoSending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
1 of 1 people found the following review helpful
on March 8, 2014
Format: PaperbackVerified Purchase
Whether you are new to fundraising or have been involved for years, this book will get you off to a good start. Understanding fundraising and that it is all about the people, not about the amount raised, is at the core of what the author believes in and she makes a striking case. I highly recommend this book. It is very helpful.
0CommentWas this review helpful to you?YesNoSending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
5 of 7 people found the following review helpful
on June 7, 2011
Format: Paperback
There's not much in the book that isn't common sense, especially if you've ever donated to a nonprofit yourself.

The price of the book is utterly ridiculous. I definitely wouldn't recommend paying for a new copy. See if you can find a used copy, and don't pay more than $35 for it. Better yet, borrow a copy--the owner is unlikely to miss it while it's away.
11 commentWas this review helpful to you?YesNoSending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
5 of 7 people found the following review helpful
on May 23, 2005
Format: Paperback
I found Penelope's book to be very thought provoking. The research data she presents provides valuable insight to the area of donor communications where most current practices are done because of instinct or because "it's always been done that way."

This is a must read for any organization facing challenges with donor retention and renewal.
0CommentWas this review helpful to you?YesNoSending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
1 of 1 people found the following review helpful
Format: PaperbackVerified Purchase
This is a no nonsense, easy to read, but powerful "How To" book on fundraising. Based on research on best practices this is a must read book for those responsible for fund raising.
0CommentWas this review helpful to you?YesNoSending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
1 of 1 people found the following review helpful
on November 17, 2013
Format: PaperbackVerified Purchase
Penelope Burk is the goddess of fundraising. I love her stuff and hope to see her speak one day! This is a must read and must have in your fundraising library.
0CommentWas this review helpful to you?YesNoSending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
     
 
Customers who viewed this also viewed


Donor-Centered Leadership
Donor-Centered Leadership by Penelope Burk (Paperback - 2013)
 
     

Send us feedback

How can we make Amazon Customer Reviews better for you?
Let us know here.

Your Recently Viewed Items and Featured Recommendations 
 

After viewing product detail pages, look here to find an easy way to navigate back to pages you are interested in.