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How We Know What Isn't So: The Fallibility of Human Reason in Everyday Life by Thomas Gilovich |
· We prefer stories to statistics.
· We seek to confirm, not to question, our ideas.
· We rarely appreciate the role of chance and coincidence in shaping events.
· We sometimes misperceive the world around us.
· We tend to oversimplify our thinking.
· Our memories are often inaccurate.
Kida vividly illustrates these tendencies with numerous examples that demonstrate how easily we can be fooled into believing something that isnt true. In a complex society where successin all facets of lifeoften requires the ability to evaluate the validity of many conflicting claims, the critical-thinking skills examined in this informative and engaging book will prove invaluable.
About the Author
Thomas Kida (Amherst, MA) is a professor in the Isenberg School of Management at the University of Massachusetts at Amherst and the author of many articles on decision-making.
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