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Don't Ever Call Me Ma'am: The Real Cougar Woman Handbook

8 customer reviews
ISBN-13: 978-1599321615
ISBN-10: 1599321610
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Editorial Reviews


"Reading this book may be exactly what you need to feel inspired to get in touch with your true femininity and power.”
- Peggy McColl, New York Times Best-Selling Author of Your Destiny Switch

“DON'T EVER CALL ME MA'AM! is the essential "bedside book" for every woman. Linda empowers us to find our sense of self-worth in a series of examples of women who have embraced their life changing decisions through strength and determination.”    - Cathy Velte , Clinical Laboratory Scientist, SCCA Race Car Driver

About the Author

Linda Franklin is the founder of The Real Cougar Woman, a company dedicated to educating women over 40 on how to be strong, sexy and independent. Linda was the first Canadian woman to own a seat on the New York Stock Exchange and manage an all-male trading department for a leading Wall Street investment firm. When she decided to trade in the Old Boy’s Club and start The Real Cougar Woman, she was determined to uncover the secrets and techniques that make one look and feel fabulous over 40. Today, Linda works with thousands of women who share these secrets and successfully helps them unleash their Real Cougar.


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Product Details

  • Paperback: 188 pages
  • Publisher: Advantage Media Group (September 1, 2009)
  • Language: English
  • ISBN-10: 1599321610
  • ISBN-13: 978-1599321615
  • Product Dimensions: 6 x 0.4 x 9 inches
  • Shipping Weight: 9.6 ounces
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Best Sellers Rank: #1,688,358 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

4 of 5 people found the following review helpful By Sophfronia Scott on September 11, 2009
Turning 40 for a woman is kind of like taking ownership of a souped up sports car. You have the keys, you know how to drive it, but where are you going to go? Linda Franklin shows the way. This essential guide is all about women taking ownership of the power that comes of a lifetime of experience. Linda covers topics such as relationships, work and finances and shows how to create the life you want with effective, meaningful strategies. Reading this book felt like a celebration--the author lets us know that it's high time women of a certain age have fun and not be afraid or ashamed to do so. Thank you Linda!
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1 of 1 people found the following review helpful By Ann L. Graham Price on June 5, 2014
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I like the idea of encouraging women at any age and life stage to be confident, strong and active. In addition, the notion of turning the stereotypical definition of the "cougar" on its head was refreshing. Therefore, I was in a receptive frame of mind when I ordered this book.

I was hoping to read some inspiring stories from women my age who are doing really exciting and dynamic things with their lives. At the very least, I expected some confidence-affirming tips, and perhaps some guidelines on how to navigate the murky waters of the changing roles that women my age often find ourselves in. Instead, much of the material felt like retreads of messages I've been hearing since I was in my 20s: I don't need a man to complete me. Set goals and follow through on them. Know your own body. Be sure to exercise. Here's how to apply makeup. Stuff like that. Yawn.

Far worse, several chapters read like promotional copy for various health supplements, hormone treatments and other such products aimed at the 40-plus crowd. I couldn't shake the feeling that my purchase of the book might be helping to subsidize some free advertising for commercial products, and that bothered me.

This book might be helpful as a beginner's guide to self-empowerment, if you're completely at a loss where to start. If you're a mature woman who already has a good sense of herself, and you're just looking for some excellent support and affirmations, my advice is to surround yourself with great friends who are as fabulous as you are. Form a support group. Maybe search the web for some free online support systems. Don't buy this book, and don't accept the limiting and rather insulting designation of "cougar," because the fact is that we're all much more than that. Just be the fabulous person you already are, and own it. Shine on, ladies.
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3 of 4 people found the following review helpful By Rennu Dhillon on October 8, 2009
I commend Linda on this wonderful guide that every woman should read - regardless of if you are over 40 or not. She has touched upon the lives of so many women from diverse backgrounds and related their experiences in a truly inspiring women.
I recommend this book to everyone to read. My friends are loving it.
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4 of 7 people found the following review helpful By BobbiBob on October 8, 2009
For every woman over 40, who wants to be proud of being over 40, this is a must-have book. Linda helps you to capture your essence, to be confident, secure, and proud of who and what you are. She helps you to realize that being over 40 is not a "curse" rather a "blessing," i.e., something to be proud of. Her system for setting and achieving your goals is outstanding and very easy to follow. I wish this book had been available to me when I began entering "my change of life" period -- I felt alone and less of a woman than I had been in my 30's. After 17 years of feeling alone, with Linda's help I am growing every day in my confidence and professional life to say nothing of my personal life. She also beautifully dispells the conception that "cougars" are sex-starved "over 40's" who are only on the prowl for younger men. She makes your realize that a real cougar is proud of her age and achievements, and she has a right to be confident about who she is. If a younger man is in the cards, so be it!. Bottom line, if you are over 40 and want to be proud and confident, this is a MUST read and your first step to becoming a real cougar woman!
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