Customer Reviews

Don't Just Applaud, Send Money: The Most Successful Strategies for Funding and Marketing the Arts

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This book is a very extensive list of quick tips on fund raising for theatre and arts organization. It presents brief and informative case studies on what organizations are doing to successfully appeal to different audiences, build relationships, and raise funds. While not all of the case studies will appeal to everyone, you should be able to find some that are applicable to your situation. Don't expect this to be a "how-to" guide for audience building and fund raising, rather a good book to use if you are brain-storming on different ideas that you can use in your situation.

I got this book as part of a school project - writing a paper on community theatre business models. The book is a collection of anecdotes, but didn't have much in the way of commentary or conclusions by the author. I would have liked more analysis, but it's a good source of examples if you are looking for how others have solved the problem in the past.