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Don't Just Give It Away: How to Make the Most of Your Charitable Giving
 
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Don't Just Give It Away: How to Make the Most of Your Charitable Giving [Paperback]

Renata J. Rafferty (Author)
5.0 out of 5 stars  See all reviews (3 customer reviews)


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Book Description

April 25, 1999
The first and only book to blow the whistle on wasted contributions, Don't Just Give It Away shows readers how to tune out fundraising hype and make their donations to charity really count.

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Editorial Reviews

From the Publisher

Renata Rafferty has come through with a book people of all income levels should possess for it is a book about fostering change in society as much as it is a guide to charitable giving. No matter how much we give or how often, we should all be concerned with where the money goes and how it gets used. Don't Just Give It Away provides us with the knowledge to make wise decisions with our money. This is one of the best investments you can make.

From the Back Cover

Learn all the elements of giving money to charity wisely and sanely in this valuable new guide.

From the Foreword by Paul Newman: " I wish this book had been written years earlier-I could have used it..." -- Paul Newman

WHAT THEY'RE SAYING ABOUT DON'T JUST GIVE IT AWAY: Every once in a while a book comes along that unsettles the status quo in an entire facet of society...This is that book. -- Stephen B. Nill, J.D., Editor, American Philanthropy Review

...very special... -- Robert Wagner and Jill St. John Wagner

...Fascinating...I couldn't put it down! -- Doris Buffett Bryant, Founder & President, The Sunshine Foundation

...Invaluable... -- Kent Williams, Senior Vice President, U.S. Trust, N.A.

...Iconoclastic...--Peter B. Manzo, J.D., Executive Director, The Center for Nonprofit Management of So. Cal.

...Thoroughly engaging! -- Ruth Goodan Applegarth, The Applegarth Trust

...Brilliantly clear... -- Carlos Martinez, Executive Director, La Alianza Hispana

...Thought-provoking... -- Lu Molberg, The Webster Institute

...Practical and savvy... -- William Massey, President, National Charities Information Bureau

...Beautifully presented... -- Virginia Esposito, President, National Center for Family Philanthropy

...Simple, direct, useful and applicable... -- Jo Ann Resch McGrath, Chair, Highland Street Connection, a Family Foundation

...A book to be used! -- Maurice Hodgen, Executive Director, The Community Foundation of Riverside County

...The one book (to) keep on hand... -- Judy Vossler, President, The V!VA Foundation

...The book her audiences have been asking for... -- Patricia Gribow, Founder & Principal, Proscenium International Speakers Bureau

... I applaud Mrs. Rafferty! -- Monty Hall, Life Chairman, International Variety Children's Charities


Product Details

  • Paperback: 224 pages
  • Publisher: Chandler House Press (April 25, 1999)
  • Language: English
  • ISBN-10: 1886284326
  • ISBN-13: 978-1886284326
  • Product Dimensions: 9 x 6.1 x 0.6 inches
  • Shipping Weight: 11.2 ounces
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #1,620,620 in Books (See Top 100 in Books)

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55 of 55 people found the following review helpful:
5.0 out of 5 stars Rafferty puts us firmly in control when making donations., May 30, 1999
By A Customer
This review is from: Don't Just Give It Away: How to Make the Most of Your Charitable Giving (Paperback)
Most of us in this audience have spent years (and some, decades) on the inside of one nonprofit organization or another, wondering, "How can our organization attract more (or even more) charitable donations?"

We've established annual fund drives, grant-seeking programs, fielded special events, and maybe even launched planned giving programs. Some of us are in one stage or other of a capital campaign on the way toward meeting our six-, seven-, eight-, or even nine-figure goals.

Collectively, we've done a fantastic job. In 1997 alone, Americans gave us $143 billion, most of that in the form of direct gifts or bequests. We expend nearly $500 billion per year, control more than $800 billion in assets, employ nearly 11 percent of the American workforce, represent nearly eight percent of the American gross domestic product, and constitute 20 percent of the American service economy.

The money flows. Donors more or less leave us alone to spend it as we see fit and as long as we don't break some law or line our own pockets, things hum along nicely. As those of us who have been on the inside know, there is typically little or no investigation by most donors prior to the gift, much less once the gift has been made.

From our vantage point - on the inside looking out - all is well with the world. Few donors would think to ask hard questions before making a donation, much less to follow up on a donation to see that we've been wise stewards of it. That is why Renata J. Rafferty's new book, Don't Just Give It Away, How to Make the Most of Your Charitable Giving, is so startling. Written not by an outsider with an axe to grind, but by one of us, Rafferty turns things on their head by asking the public, "does it seem that $143 billion of 'social progress' was achieved through the activities of the charitable sector? How much of that $143 billion did you and your family contribute, and do you believe it was used as wisely as it could have been?"

Rafferty contends that while, in her more than 20 years in the charitable arena, she has "witnessed the integrity and industry of the men and women . . . who commit their lives - professionally and or as volunteers - to make this world a better place for all of us," she has also seen "waste and poor financial management that substantially eroded the value" of contributions. . . ."

"Like a leaking faucet that accumulates in wasted gallons," writes Rafferty, "minor misuses of each of our charitable investments add up. In fact, they amount to huge amounts of donated money annually that could have - and should have - been applied to programs and services for the community . . . but weren't. And that's why we don't see $143 billion worth of progress from our contributions."

Notice the shift by Rafferty from the industry insiders' perspective to that of the donors'? This is an insider breaking ranks, throwing open the door to the closet, and shining a bright light on, well, if not "skeletons," the family's closely-guarded secrets.

Every once in a while a book comes along which, though written with down-to-earth clarity and simplicity, carries within its covers a clarion call to reverse the flow of power and unsettle the status quo in an entire facet of society. This is that book.

Don't Just Give It Away teaches donors to conduct their giving "as thoughtfully and insightfully - and personally - as (they) approach . . . financial investing." She walks the reader through the process of defining philanthropic goals, finding a charity that fits those goals, performing due diligence on that charity, and tracking what the charity does with the gift after it's been given.

My favorite chapter - and one that poorly-run nonprofit organizations would do well to keep out of the hands of donors - is Chapter 9's "Ten Warning Signs: Where to Look for 'The Bodies.'" A sampling:

--You are discouraged or barred from a site visit or board meeting;

--Financial records are unavailable, unintelligible, or generally in disarray;

--There is no written strategic or business plan for the organization;

--Fewer than 70% of the board members have made a financial contribution to the organization within the last twelve months;

--And more.

It's occurred to me that one sign of a healthy organization is its enthusiasm in providing Rafferty's book to prospective and existing donors. An organization that is well managed and healthy will have nothing to fear, and perhaps much to gain, in educating its donors about such things. Indeed, arming donors with this kind of information - as simple as providing them a copy of this book - is one way to strengthen our nonprofit sector.

One thing the book is not is a "technique" book. Rafferty makes it clear she is not instructing donors on "how" to structure a gift - that's what attorneys and other advisors are for, she says - but on how to ensure that giving is done with maximum impact. I can imagine one pitfall is locating advisors who will understand, and add value to, the process described by Rafferty. The book is concise enough, though, that a donor might wish to provide a copy to any advisor assisting in the gift-making process.

Not surprisingly, Don't Just Give It Away has already attracted quite a few fans, including Paul Newman who, in the book's Foreword, writes: "I wish Don't Just Give It Away had been written years earlier - I could have used it. I'm delighted that it's here now and that I can share this book with friends, family, and colleagues who are searching for their own ways - more personal ways - to make this world a better place through wiser charitable giving." Newman should know. To date, his company, Newman's Own, has contributed over $100 million to charities worldwide from after-tax profits.

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9 of 9 people found the following review helpful:
5.0 out of 5 stars CEOs and Board Members, This Book is For YOU!, March 16, 2002
This review is from: Don't Just Give It Away: How to Make the Most of Your Charitable Giving (Paperback)
CEOs and Board members, don't be fooled. This book is NOT just for donors - it's for YOU!

Here's the way I figure it: If a book advises donors on what to look for when "investing" in a NonProfit, doesn't it make sense that NonProfits use that same book to help make their organization worth investing in?

NonProfit leaders should think of this book as one of those magazine cover stories that says "What Men Should Look for in a Woman" (or vice versa!). As a woman, I'd sure want to know what men are being advised to look for! And as NonProfits seeking donors, we should all want to know what those donors are being advised to look for in a worthy NonProfit. That's why this book is such a valuable tool.

In my NonProfit consulting work, I've used the fundraising and marketing insights from Ms. Rafferty's chapters on donor motivation when creating marketing plans, because it forces a NonProfit to think like a donor. And the chapters on performing due diligence ("Ten Warning Signs: Where to Look for the Bodies") are a GREAT checklist for ensuring your organization's ducks are in a row.

Being a NonProfit author myself, my favorite compliment is when a reader says their copy of the book is all marked up - that the pages are dog-eared and the spine cracked from use. Well, my copy of Ms. Rafferty's book is not only yellow from highlighting, but the book automatically opens to the sections I love.

So do your NonProfit a favor - don't be fooled into thinking this book is only for donors. Buy it, incorporate its messages into your marketing and fund development efforts, and watch your organization flourish.

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5 of 5 people found the following review helpful:
5.0 out of 5 stars A Must Read For Humanitarians, September 1, 2006
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This review is from: Don't Just Give It Away: How to Make the Most of Your Charitable Giving (Paperback)
After reading this book, I now understand why those with deep pockets, like Paul Newman and Doris Buffett, turn to Rafferty for guidance in setting up a not-for-profit organization. In this book she provides excellent guidelines as how to set up and run a philantrophic organization; she explains how to systematically analyze an "NGO" from top-to-bottom (Chapter 8 "Due Diligence"). Rafferty teaches the reader how to define ones on goals so as to maximize the "return on investment" in philantrophic giving (Appendix 1). Both board members and donors alike will benefit from this book! (I own and use this book!)
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