Don't Look Up is a movie that offers quality cinematography, but isn't theater-quality because of plot holes and weak performances.
Director Fruit Chan gained a cult following thanks to the underground success of "Gaau Ji" (Dumplings), his short film on the "3 Extremes" DVD. I enjoyed his work on that film, and even though Dumplings wasn't an overt horror film, it was more chilling than this one. Chan makes for a visually pleasing movie, but he would have done better with a different story.
The marketing behind the movie is also misleading. The DVD cover states "From the creator of The Ring comes a new vision in terror." Only it's not new, it's a story that Hideo Nakata came up with for a movie he shot several years before The Ring. The original version of Don't Look Up wasn't especially popular, and the 2009 remake isn't remotely as scary as The Ring.
I definitely enjoyed Reshad Strik's performance in the Hills Have Eyes 2 (bearded young guy), but was disappointed with him in this film. As a psychologically troubled young film director, Strik overreacts being afraid to the point where it's almost comical. Eli Roth (Donny the Bear Jew from Inglourious Basterds) gets top billing in this film, but he gets only about a minute of actual screen time. Film veteran Kevin Corrigan is a welcome addition to the cast, as is the seriously hot Carmen Chaplin.
My biggest complaints about the film include the plot holes and use of too many subplots. The bottom line is that the movie is made more confusing than it had to be. There's a bit of gore for hardcore horror fans, though the CGI may disappoint some people. Nakata also recycled one idea involving a fly from this movie to The Ring. I also thought that the twist at the end was simply unnecessary.
Overall, I just didn't find it that scary. Chan did a good job, but the story just wasn't that great. It seems like they were hoping to capitalize on the popularity of The Ring by remaking a previous movie that wasn't very popular back in 1996. It's worth giving a watch, but I would suggest that you not buy the DVD until you give this one a Redbox rental first.