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Don't Make Me Think: A Common Sense Approach to Web Usability (2nd Edition) (Voices That Matter) [Kindle Edition]

Steve Krug
4.6 out of 5 stars  See all reviews (420 customer reviews)

Digital List Price: $31.99 What's this?
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Book Description

Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day.  In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike.  Don't be surprised if it completely changes the way you think about Web design.

Three New Chapters!
  • Usability as common courtesy -- Why people really leave Web sites
  • Web Accessibility, CSS, and you -- Making sites usable and accessible
  • Help! My boss wants me to ______. -- Surviving executive design whims

"I thought usability was the enemy of design until I read the first edition of this book.  Don't Make Me Think! showed me how to put myself in the position of the person who uses my site.  After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book.

In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing.  If you design, write, program, own, or manage Web sites, you must read this book."  -- Jeffrey Zeldman, author of Designing with Web Standards

Editorial Reviews

About the Author

Steve Krug is a usability consultant who has more than 15 years of experience as a user advocate for companies like Apple, Netscape, AOL, Lexus, and others. Based in part on the success of the first edition of Don’t Make Me Think, he has become a highly sought-after speaker on usability design.

Product Details

  • File Size: 6170 KB
  • Print Length: 216 pages
  • Simultaneous Device Usage: Up to 5 simultaneous devices, per publisher limits
  • Publisher: New Riders; 2 edition (August 5, 2009)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #39,946 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  •  Would you like to give feedback on images?

Customer Reviews

Most Helpful Customer Reviews
64 of 68 people found the following review helpful
5.0 out of 5 stars Sequel (2nd ed) lives up to the original November 19, 2005
When we design Web sites, we often overlook the simplest things because we're too wrapped up in the design. After working on Web sites for a while, some of us have slowly moved away from what we know is usable to adding or removing elements that may enhance the `look' - and also break a site's usability.

Steer back on track with the new edition of Krug's highly referenced book. Novice, intermediate, expert. No matter where you are on the scale, the book provides value to everyone - even managers, testers and project managers. Management likes to get their hands a little dirty when it comes to Web design projects and sharing this book may make the team's life easier.

Anyone involved with Web design or usability will recognize most, if not all, of the concepts covered in the book. What makes Don't Make Me Think usable is that it's a great checklist to ensure you've covered all the basics.

Krug provides many before and after examples to show how a few changes can enhance a Web site's usability. The illustrations reinforce the concepts covered as well as how visitors use and read a Web site.

As for the differences between the first and second editions, the second addition has three new chapters while usability testing shrinks from two chapters to one and with good reason.

The testing chapter breaks down the testing process into digestible steps; complete with a script between the tester (user) and the person watching the tester. Too often, we've seen testing get mangled or ignored. With this chapter, teams might find themselves empowered and eager to do testing.

The chapter on "Usability as common courtesy" explores how a site can make or break the "reservoir of goodwill" as Krug puts it.
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31 of 32 people found the following review helpful
5.0 out of 5 stars Drives points home...for the luddite June 4, 2006
By E. Kao
First off, let me preface this by admitting that I am not a web designer or information architect expert by any means. I work in tech being a "jack of all trades" with internet applications where we are always strapped for resources (ie we don't have designers or web producers for this side project, all those resources are devoted to the cash cow at our company). At some times I'm an acting site product manager other times I'm a product marketer.

Steve Krug distills "everything you need to know" into a short book that is written colloquially and deals with real-life web team scenarios, and gives some really simple exercises for reviewing a website.

I especially appreciate his beginning most chapters with a real-life example (ie a designer vs a developer disagreeing about the use of a pulldown menu). This shows me he's been in the trenches before, and keeps me interested in what his solution is.

His chapter on how to run usability tests on a shoestring budget will help not only me (who'll have to run the tests), but also will provide a lot of background on scenarios where usability efforts tend to not take off within a company. Additionally he provides solutions on how to mitigate these excuses -- he's about how to get things done, not about theorizing.

Thanks Steve - another new fan has joined the fold.
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18 of 18 people found the following review helpful
5.0 out of 5 stars A LISTING OF ALL KRUG'S ISSUES October 8, 2009
The overriding theme to the book is that anything on your web page that takes more than a fraction of a second of thought is bad. When I worked at the Internal Revenue Service, we were never allowed to post anything that took less than a day of thought.

Sure - the topics in this book are obvious. There's nothing here you couldn't have figured out yourself if you took the time to do so. But that's the point - Krug took the time to assemble these obvious but numerous issues for you, so you don't have to think through all of the potential problems your web site is likely to have. IRONICALLY, THE REAL VALUE OF THIS BOOK IS NOT IN ANY BRILLIANT INSIGHTS. THE VALUE IS THAT YOU ARE FORCED TO STOP AND THINK ABOUT YOUR OWN WEB SITE AS YOU READ. That is, simply by taking the time to drift through this light read, you can't help but to ponder how your own web site suffers from each of Krug's common web page problems. You'll undoubtedly end up making a number of improvements to your own site. Krug's small suggested improvements taken collectively really do end up making a big difference to your site. I made at least ten changes to the web site that hawks my own cheesy book (Web Service and SOA Technologies) based on Krug's very good advice.

Weakness #1 - The book's pace slows down at the end. I can't help to wonder if Krug was a little concerned that he wasn't going to have enough pages. Do we really need an entire page that tells us that some people are naturally less patient than others? But even at his slower pace, there are still many sentences that make you think (errr....even if you're not supposed to).
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25 of 28 people found the following review helpful
5.0 out of 5 stars What They Said... May 5, 2006
Format:Paperback|Verified Purchase
Not much too add beyond what many of the other reviewers have said, except that it was a real pleasure to read such an approachable book, and get so many good ideas in such a short amount of time. Note: this isn't a book about theory. It's about what works and doesn't work in practice and that's it. Krug gets right to the heart of the matter on every point. If you're looking for detailed discussions of web design techniques and why they're good or bad, this is not the right book for that.
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Most Recent Customer Reviews
2.0 out of 5 stars Dated, anecdotal, and a bit pompous
I found the second edition of this book largely irrelevant for the state of the internet in 2014. It was more of a walk down memory lane of mid-late nineties than a useful guide to... Read more
Published 11 days ago by Amazon Customer
5.0 out of 5 stars Outstanding Read on the Importance of Website Usability Testing
Steve Krug's book was outstanding! I have been a web designer for several years and never took the time to study the art of website usability testing. Read more
Published 15 days ago by Lanny Gasaway
5.0 out of 5 stars An easy, informative read for beginners to experts
As an inexperienced web design student, I wasn’t sure what to expect from this book. I was pleasantly surprised to find humorous, understandable explanations and tips for those new... Read more
Published 15 days ago by Hannah Fries
4.0 out of 5 stars Websites do not need sizzle
Steve Krug does a great job of painting a picture of how a website should look and why SIZZLE or SEXY is not usually an approach that meets the audience needs. Read more
Published 15 days ago by heather lantz
5.0 out of 5 stars Yes, it really is a common sense approach!
As someone new to web design, I expected to work my way through a lot of technical jargon to get the most valuable information and advice on the topic. Read more
Published 15 days ago by Dawn Wilson
4.0 out of 5 stars Common sense Web design
This is a good book for the Web designer. For a beginner Krug walks you through the Web design process. A more experienced Web designer would also benefit from this book. Read more
Published 16 days ago by Nathan Latimer
Managers - read this book; it will help you understand why your users are sometimes not as thrilled with your department's products as your team is. Read more
Published 1 month ago by L. Grundy
5.0 out of 5 stars Excelent
I totally recommend this book. It looks great, it is easy to read and understand and its content is amazing to learn more about usability.
Published 1 month ago by Lucas Estevão de Souza
5.0 out of 5 stars Web Common Sense
Steve Krug's book is a gold mine. I wish I had read this book when I started my career in website development. I am happy that I got to read it now. Read more
Published 1 month ago by SundarN
4.0 out of 5 stars Common sense is the operative word
This book and the specific website examples may be a little dated, but the core principles still stand up today. Read more
Published 1 month ago by Jason
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More About the Author

Steve Krug is a usability consultant who has more than 20 years of experience as a user advocate for companies like Apple, Netscape, AOL, Lexus, and others. Based in part on the success of his first book, Don't Make Me Think, he has become a highly sought-after speaker on usability design.


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Topic From this Discussion
Welcome to the Don't Make Me Think forum
I really thought this was a great intro to web usability. Anyone else?
Feb 24, 2006 by Keith P. |  See all 3 posts
Somebody tried the Kindle edition on Kindle (no-DX)
I was wondering the same thing. Too bad nobody replied.
May 31, 2011 by Eric Coffman |  See all 2 posts
2nd Edition Updates Lacking
Good points. I had offered to road test the new edition but never got the chance.
Jan 18, 2010 by Jason Kirkfield |  See all 3 posts
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