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Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition
 
 
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Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition [Paperback]

Steve Krug (Author)
4.6 out of 5 stars  See all reviews (298 customer reviews)

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Book Description

August 28, 2005 0321344758 978-0321344755 2nd
Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day.  In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike.  Don't be surprised if it completely changes the way you think about Web design. With these three new chapters:
  • Usability as common courtesy -- Why people really leave Web sites
  • Web Accessibility, CSS, and you -- Making sites usable and accessible
  • Help! My boss wants me to ______. -- Surviving executive design whims
"I thought usability was the enemy of design until I read the first edition of this book.  Don't Make Me Think! showed me how to put myself in the position of the person who uses my site.  After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book.

In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing.  If you design, write, program, own, or manage Web sites, you must read this book."  -- Jeffrey Zeldman, author of Designing with Web Standards



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Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition + Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems + Designing with the Mind in Mind: Simple Guide to Understanding User Interface Design Rules
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Editorial Reviews

About the Author

Steve Krug is a usability consultant who has more than 15 years of experience as a user advocate for companies like Apple, Netscape, AOL, Lexus, and others. Based in part on the success of the first edition of Don’t Make Me Think, he has become a highly sought-after speaker on usability design.

Product Details

  • Paperback: 216 pages
  • Publisher: New Riders Press; 2nd edition (August 28, 2005)
  • Language: English
  • ISBN-10: 0321344758
  • ISBN-13: 978-0321344755
  • Product Dimensions: 9 x 6.9 x 0.4 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (298 customer reviews)
  • Amazon Best Sellers Rank: #1,077 in Books (See Top 100 in Books)

More About the Author

Steve Krug is a usability consultant who has more than 20 years of experience as a user advocate for companies like Apple, Netscape, AOL, Lexus, and others. Based in part on the success of his first book, Don't Make Me Think, he has become a highly sought-after speaker on usability design.

Customer Reviews

Most Helpful Customer Reviews
41 of 41 people found the following review helpful
Format:Paperback
When we design Web sites, we often overlook the simplest things because we're too wrapped up in the design. After working on Web sites for a while, some of us have slowly moved away from what we know is usable to adding or removing elements that may enhance the `look' - and also break a site's usability.

Steer back on track with the new edition of Krug's highly referenced book. Novice, intermediate, expert. No matter where you are on the scale, the book provides value to everyone - even managers, testers and project managers. Management likes to get their hands a little dirty when it comes to Web design projects and sharing this book may make the team's life easier.

Anyone involved with Web design or usability will recognize most, if not all, of the concepts covered in the book. What makes Don't Make Me Think usable is that it's a great checklist to ensure you've covered all the basics.

Krug provides many before and after examples to show how a few changes can enhance a Web site's usability. The illustrations reinforce the concepts covered as well as how visitors use and read a Web site.

As for the differences between the first and second editions, the second addition has three new chapters while usability testing shrinks from two chapters to one and with good reason.

The testing chapter breaks down the testing process into digestible steps; complete with a script between the tester (user) and the person watching the tester. Too often, we've seen testing get mangled or ignored. With this chapter, teams might find themselves empowered and eager to do testing.

The chapter on "Usability as common courtesy" explores how a site can make or break the "reservoir of goodwill" as Krug puts it. We arrive at a Web site with some goodwill and depending on how well the site meets or misses our needs; the goodwill level goes up or down. It may only take one mistake to propel visitors to flee.

Another new and short chapter is "Accessibility, Cascading Style Sheets and you." Krug captures what developers and designers hear when it comes to accessibility and addresses what they fear. He lists five things designers and developers can do make a site accessible without a lot of effort.

Finally, the book closes with "Help! My boss wants me to..." Krug has received plenty emails and questions on the topic to identify two questions that repeatedly come up. He provides email examples for free re-use, so no one has to explain it to the boss.

It only takes about two hours or a plane trip to read. The writing is conversational, clear and packs a punch with a dash of humor thrown in. Reading the book is not much different than reading fiction because it flows well and the information sinks in without much effort.

If you get this book and have the 1st edition, I recommend keeping both. You might find helpful stuff in the original material not found in the new edition.
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19 of 19 people found the following review helpful
What They Said... May 5, 2006
By CMOS
Format:Paperback|Amazon Verified Purchase
Not much too add beyond what many of the other reviewers have said, except that it was a real pleasure to read such an approachable book, and get so many good ideas in such a short amount of time. Note: this isn't a book about theory. It's about what works and doesn't work in practice and that's it. Krug gets right to the heart of the matter on every point. If you're looking for detailed discussions of web design techniques and why they're good or bad, this is not the right book for that.
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15 of 15 people found the following review helpful
By E. Kao
Format:Paperback
First off, let me preface this by admitting that I am not a web designer or information architect expert by any means. I work in tech being a "jack of all trades" with internet applications where we are always strapped for resources (ie we don't have designers or web producers for this side project, all those resources are devoted to the cash cow at our company). At some times I'm an acting site product manager other times I'm a product marketer.

Steve Krug distills "everything you need to know" into a short book that is written colloquially and deals with real-life web team scenarios, and gives some really simple exercises for reviewing a website.

I especially appreciate his beginning most chapters with a real-life example (ie a designer vs a developer disagreeing about the use of a pulldown menu). This shows me he's been in the trenches before, and keeps me interested in what his solution is.

His chapter on how to run usability tests on a shoestring budget will help not only me (who'll have to run the tests), but also will provide a lot of background on scenarios where usability efforts tend to not take off within a company. Additionally he provides solutions on how to mitigate these excuses -- he's about how to get things done, not about theorizing.

Thanks Steve - another new fan has joined the fold.
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Most Recent Customer Reviews
Great overview, fast read
This book provided a really quick and easy-to-read overview of web usability. Highly recommend this as an intro book to web usability and design.
Published 1 day ago by CM
Don't make me think
An excellent guide to creating web pages. Focus is taken away from verbose corporate PR chatter to comments that are relevant to potential customers and will a attract a response.
Published 3 days ago by Kransdrift
Concise, well written guide to Usability
Having worked in UX research for several years this is one of the most accessible and useful works I've found on the subject. Read more
Published 9 days ago by Tegan Garland
Good for all web designers
I've been deigning websites for almost as long as there's been a web to design for. After sixteen years of web design, I stil found several ways to optimize my own website from... Read more
Published 15 days ago by Byron Taylor
Great quick read! Very informative
A lot of people say a lot of this is common sense knowledge - It is common sense once Krug points them out! Read more
Published 15 days ago by The Bades
A classic.
This book is a classic and still relevant and thought-provoking after seven years--which is saying a lot since, after all, we're talking about the web. Read more
Published 19 days ago by flowergir!
Need update. Need better pictures
Pictures inside the kindle book are pretty blur, that make it impossible to read some important text. Please put clearer pictures. Read more
Published 21 days ago by Kevin
Makes Me Think
Wow - This book was recommended to me and they actually lent me a copy to read. But once I started reading there were so many points that I wanted to highlight for future reference... Read more
Published 1 month ago by S. Moulton
Good book! However...
It's a good book on narcissistic traits. However, it would be great to learn more how to interact with narcissists, because sometimes we can't just avoid interaction with them. Read more
Published 1 month ago by N. Chernyavskaya
Understanding Web Usability
Steve Krug wrote an excellent book about web usability especially to readers who have little to no experience in web usability. The book was clearly written and easy to understand. Read more
Published 1 month ago by Chris H.
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