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Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition) (Voices That Matter) 3rd Edition

204 customer reviews
ISBN-13: 978-0321965516
ISBN-10: 0321965515
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Editorial Reviews

About the Author

Steve Krug (pronounced "kroog") is best known as the author of Don't Make Me Think: A Common Sense Approach to Web Usability, now in its second edition with over 350,000 copies in print. Ten years later, he finally gathered enough energy to write another one: the usability testing handbook Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems. The books were based on the 20+ years he's spent as a usability consultant for a wide variety of clients like Apple,,, NPR, the International Monetary Fund, and many others.

His consulting firm, Advanced Common Sense ("just me and a few well-placed mirrors") is based in Chestnut Hill, MA. Steve currently spends most of his time teaching usability workshops, consulting, and watching old episodes of Law and Order.

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Product Details

  • Series: Voices That Matter
  • Paperback: 216 pages
  • Publisher: New Riders; 3 edition (January 3, 2014)
  • Language: English
  • ISBN-10: 0321965515
  • ISBN-13: 978-0321965516
  • Product Dimensions: 6.9 x 0.6 x 9 inches
  • Shipping Weight: 15.5 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (204 customer reviews)
  • Amazon Best Sellers Rank: #2,765 in Books (See Top 100 in Books)

More About the Author

Steve Krug is a usability consultant who has more than 20 years of experience as a user advocate for companies like Apple, Netscape, AOL, Lexus, and others. Based in part on the success of his first book, Don't Make Me Think, he has become a highly sought-after speaker on usability design.

Customer Reviews

Most Helpful Customer Reviews

46 of 47 people found the following review helpful By Mary Wendell on January 3, 2014
Format: Paperback
There has been a noticeable shift in technology design - it's all about us - the users! In light of this change, Steve Krug has updated his bestselling guide to web usability. As he says himself, "The basic principles are the same even if the landscape has changed, because usability is about people and how they understand and use things, not about technology. And while technology often changes quickly, people change very slowly."

His core common sense approach remains the same, but with all the new devices that people are interacting with these days, the competitiveness of a product relies on how easy it is to use. You could pay for a professional like Krug to determine how usable your product is, if you can afford it. But even then, it's important to learn the principles yourself so you know whether the person you hire is considering and addressing the right issues. Happily, this book practices what it preaches, it's written in a friendly chatty way and well designed. In short, this great book goes down easy.

I've come across a lot of design books in my time and several in my last year while pursuing a higher education in graphic design - including a personal favorite The Practice of Creativity: A Manual for Dynamic Group Problem-Solving, which Krug strongly endorses in a previous edition's "Recommended Reading". It would have been so great to have this book at my disposal while I was studying website design because the information is so well organized. For my classes I was provided Peachpit software books, which I found a little hard to follow for being too text heavy. If you are going to educate on design principles, you should follow similar rhetoric.
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35 of 40 people found the following review helpful By Melissa Eggleston on January 17, 2014
Format: Paperback
I read the book pretty fast, as I knew I would since the first one was a quick read as well. I've been waiting for it to come, especially since I had to speak at a tech conference a few weeks ago on "What We Know About Your Website Users."

I read it in three chunks, 30 minutes, then 1 hour on the treadmill walking and another hour on the treadmill today. I nearly injured myself only once when I dropped the book. So, in 3 hours or less, someone can learn a lot of important issues to consider about the making or redesign of a website!

I'm familiar with the older edition as it was required reading in grad school. Friends regularly ask me to look at their sites and usually the suggestions I make for improvement originate from usability guidelines in this book. Sometimes I get them to go buy it, and they come back to me with gratitude.

It's especially a great book for small business owners and soloprenuers who can't spend much money for web help. It would also be very helpful for anyone thinking about doing mobile usability testing - he covers the issues and challenges with that.

I really like the updated examples in this edition - they are great. Generally I felt like I had learned most, not all, of the information from the first book and that class in grad school. However, I by no means remember to use all the principles so it was great to review and think about things I need to change on my own website and for the sites I'm in the process of making now for others.

The mobile chapter was really what I was eager to see to learn some new things. I wanted an easy answer like "responsive is the way to go!" - and, understandably, that's not what's there since its about tradeoffs and not black and white (darn it!).
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Format: Kindle Edition
Steve Krug is back with 3rd edition of "Don't Make Me Think", a bit different web design book than readers are used to find on the market.

It all starts with the misleading title because after reading it you will certainly spend some time thinking about ideas presented inside, about quality improve quality of web site you already have or creating a new one using numerous tips author provided.
For the most part this book is actually more a presentation and a picture book than the usual design book but it's great because using pictures and examples of what is good and what is not the author is sending best messages.

Therefore, you can be sure that after reading/viewing it you'll have at least several new ideas how to improve usability of your website understanding your user better - what they like and what they don't and how the regular user is browsing through the Internet.
Web usability is feature about many web designers don't think enough or not at all resulting in websites that are maybe nice or full of information but unusable.

Although his previous edition was published almost 8 years ago, it was still the recommended read for any web designer or enthusiast, to learn some useful tricks and get some tips for making or upgrading good website.
But as author said the world and Internet have changed a lot, due to the technology rapid development, the web itself kept improving and usability became mandate, not an advantage. But most importantly his previous edition felt dated.
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