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Don't Mess with Texas: The Story Behind the Legend Hardcover – September 1, 2006

3 customer reviews

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Editorial Reviews

About the Author

Tim McClure is a brand architect, author, filmmaker, and legend builder. He is one of the founders of GSD&M, one of America's most successful advertising agencies. He is also the creator of the legendary "Don't Mess With Texas" slogan and antilitter campaign.

Roy Spence is also a founder of GSD&M. He has been profiled in USA Today, recognized as an "Agency Innovator" by Advertising Age, and named "Adman of the Century" by Texas Monthly magazine.

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Product Details

  • Hardcover: 96 pages
  • Publisher: Idea City Press (September 1, 2006)
  • Language: English
  • ISBN-10: 0972282513
  • ISBN-13: 978-0972282512
  • Product Dimensions: 10.2 x 10.3 x 0.6 inches
  • Shipping Weight: 1.8 pounds (View shipping rates and policies)
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #1,431,561 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful By Erica H. on October 17, 2011
Format: Hardcover
I work in the marketing and advertising field. I purchased the book in the hopes of getting the story behind how this campaign was created (e.g. what happened during the brainstorm meetings, how was the concept fleshed out, etc). The book is more about all of the various prominent celebs and musicians that participated in the campaign and less about any useful information on how to take what they did and make it applicable to ones own work.
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1 of 1 people found the following review helpful By A. Berry on July 2, 2007
Format: Hardcover
I bought this book as a wedding present for a couple from Texas that have relocated to Chicago. Up north, they think the "Don't mess with Texas" campaign is about not messing with Texans. I just thought it was a great way of showing what the campaign was really about to all of their visiting Chicago friends. It has great photos with all the Texan icons.
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1 of 1 people found the following review helpful By pj5 on August 16, 2009
Format: Hardcover Verified Purchase
Loved the book, but had to find the commercials on youtube. It would have been nice to have a DVD with the commercials on it.
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