In December 1985, a bumper sticker bearing the words 'Don't Mess With Texas' began appearing on pickup trucks across the Lone Star State. There was no explanation, no sponsor, just those four words and a small red, white, and blue Texas flag. Fast-forward 20 years to 2006. Today, the longest-running public service campaign in Texas is also the most successful anti-litter campaign in history. Until now, only a handful of people knew the true stories behind the legend: the stories of the famous commercials and the stories about dozens of the biggest and brightest Texas stars who donated their time and considerable talents to help Texas reduce litter on its highways by an astonishing 72 percent.
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About the Author
Tim McClure is a brand architect, author, filmmaker, and legend builder. He is one of the founders of GSD&M, one of America's most successful advertising agencies. He is also the creator of the legendary "Don't Mess With Texas" slogan and antilitter campaign.
Roy Spence is also a founder of GSD&M. He has been profiled in USA Today, recognized as an "Agency Innovator" by Advertising Age, and named "Adman of the Century" by Texas Monthly magazine.
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Most Helpful Customer Reviews
1 of 1 people found the following review helpful:
2.0 out of 5 stars
Not What I Expected,
This review is from: Don't Mess with Texas: The Story Behind the Legend (Hardcover)
I work in the marketing and advertising field. I purchased the book in the hopes of getting the story behind how this campaign was created (e.g. what happened during the brainstorm meetings, how was the concept fleshed out, etc). The book is more about all of the various prominent celebs and musicians that participated in the campaign and less about any useful information on how to take what they did and make it applicable to ones own work.
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Good coffee table book,
By
This review is from: Don't Mess with Texas: The Story Behind the Legend (Hardcover)
I bought this book as a wedding present for a couple from Texas that have relocated to Chicago. Up north, they think the "Don't mess with Texas" campaign is about not messing with Texans. I just thought it was a great way of showing what the campaign was really about to all of their visiting Chicago friends. It has great photos with all the Texan icons.
4.0 out of 5 stars
DVD would have been nice,
By pj5 (Houston, TX USA) - See all my reviews
This review is from: Don't Mess with Texas: The Story Behind the Legend (Hardcover)
Loved the book, but had to find the commercials on youtube. It would have been nice to have a DVD with the commercials on it.
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Inside This Book
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Key Phrases - Statistically Improbable Phrases (SIPs):
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antilitter campaign Key Phrases - Capitalized Phrases (CAPs): (learn more)
Little Joe, Jerry Jeff, Lone Star State, Stevie Ray Vaughan, George Foreman, Mike Blair, Sheriff Beauford Givens, Texas Tuxedos, Willie Nelson, Black Lagoon, Road Rangers, Roy Spence, Too Tall New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
antilitter campaign Key Phrases - Capitalized Phrases (CAPs): (learn more)
Little Joe, Jerry Jeff, Lone Star State, Stevie Ray Vaughan, George Foreman, Mike Blair, Sheriff Beauford Givens, Texas Tuxedos, Willie Nelson, Black Lagoon, Road Rangers, Roy Spence, Too Tall New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
Citations (learn more)
This book cites 5
books:
- Greater Tuna by Jaston Williams on page 15, and page 24
- Pittsburgh Steelers by CWC Sports on page 30
- Texas Pride by Jeanne Williams on page 23
- The Lone Star by Jr. Eugene P. Lyle on page 42
- Mark Twain: Great American Short Stories I (Lake Classics) by Prescott Hill on page 36
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