From Publishers Weekly
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Used it in conjunction with Lakoff's "Thinking Points" to do a very successful workshop on framing.Published 25 days ago by Nancy J. Campbell
LAKOFF, is outstanding, as was to be expected.
All of his writings have been instructive.
A must-read for anyone interested in political marketing.Published 3 months ago by Ricardo Villagran
I found this book so valuable in my MPA program. I felt this most helpful in explaining the differences of parties to my 11 year old son during midterm elections, using metaphors. Read morePublished 4 months ago by Bev Uipi
The editorial work is bad, since the same idea repeated over and over again. But that idea (framing and the punisher-nurturing personalities) is transforming.Published 5 months ago by mate wierdl
Read this if you want to understand better the underlying psychology and need systems that drive the current tribal like mentality ( using mostly fear ) that is being used to drive... Read morePublished 5 months ago by N. Overstreet