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Choice: "A resource and roadmap to seeing through the eyes of women in their buying process. This book is must reading!"
Thanks to the authors Lisa and Andrea for sharing their experience and findings in such a readable book.
I first read the book about 18 months ago and had my fair share of revelations and just read it again and it surprised me how much more I took away.
It not only encourages thinking like a woman, but also thinking like your customer does when she... or he... makes the purchase decision.
Some good stuff...but most of the references are out dated. I recommend "why she buys"...more insightful and timely.. Read morePublished 5 months ago by Terance P. John
Teacher no longer at school - I do recall the teacher being excited about this book.
I do know that books came in great condition and in time frame promised.
This is another one of those books that tries to repackage common sense and sell it as some ground-breaking perspective. Read morePublished on July 9, 2009 by Rebecca Clement
It not only encourages thinking like a woman, but also thinking like your customer does when she... or he... makes the purchase decision.Published on March 2, 2009 by Daryl D. Phillips
This book provides a thorough analysis of women shoppers, including those of all ethnic, age, geographic, educational, and socio-economic groups and marital statuses. Read morePublished on March 5, 2006 by Dr. Phyllis Bell Miller