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Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market Hardcover – June, 2004
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From Publishers Weekly
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Choice: "A resource and roadmap to seeing through the eyes of women in their buying process. This book is must reading!"
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Top Customer Reviews
out of my skull fro about 40 pages. I thought
it was shallow and no more informative than
a magazine article.
I'm still not sure the material in here is book-worthy,
but I guess that's true of a lot of business books -
thin premises bulked up for publishing.
Not that it's bad or I didn't learn anything. Actually
I resented my boredom so I went back and started
"genius reading" it - a speed-reading method. In this
way I was able to tear through it fairly quickly
and extract some useful nuggets - perhaps affirming
stuff I already had guessed at but useful nevertheless.
I don't read a lot of market research books - so compared
to others perhaps this one is a star. I get the feeling
that this book was really written so junior executives
could use it as ammunition in the boardroom to get their
ideas through to a management with antiquated notions
of women's buying behavior.
The treatment of generational distinctions was helpful...
generation X (I'm part of it) and generation Y (the kids
today) are both comfortable with technology but the
younger generation is expects a crazy level of catering
to their tastes and whims... they are accustomed to instant
gratification in a way no group of people aside from
the extremely wealthy ever has been. That's an insight
worth keeping - and it goes across gender boundaries so
it applies to young men as well.
The personality and expertise of the authors come through in their writing, which makes this book not only incredibly relevant in today's marketplace, but also just a fun, conversational, easy read!
Thanks to the authors Lisa and Andrea for sharing their experience and findings in such a readable book. After knocking around the marketing arena for a couple of decades, I am thrilled to have a ready, authoritative reference such as Don't Think Pink to cite when presenting recommendations and concepts, both internally as well as to clients.
Most Recent Customer Reviews
Some good stuff...but most of the references are out dated. I recommend "why she buys"...more insightful and timely.. Read morePublished 22 months ago by Terance P. John
Teacher no longer at school - I do recall the teacher being excited about this book.
I do know that books came in great condition and in time frame promised.
This is another one of those books that tries to repackage common sense and sell it as some ground-breaking perspective. Read morePublished on July 9, 2009 by Rebecca Clement
It not only encourages thinking like a woman, but also thinking like your customer does when she... or he... makes the purchase decision.Published on March 2, 2009 by Daryl D. Phillips
It is an honor to review this book from a male's perspective. In my opinion it's more important for men to read, hear and understand these distinctions. Read morePublished on December 28, 2006 by James D. Nichol