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Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market
 
 


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Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market [Hardcover]

Lisa Johnson , Andrea Learned
4.5 out of 5 stars  See all reviews (13 customer reviews)

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Concordance (learn more)
These are the 100 most frequently used words in this book.

age  american  approach  best  boomer  brand  business  buy  buying  campaigns  change  companies  consumers  customers  day  efforts  even  example  experience  family  feel  female  few  first  focus  friends  gen  generation  get  good  group  help  hispanic  home  household  important  include  industry  information  ing  internet  know  learn  life  likely  lives  making  market  marketers  marketing  may  men  might  mind  moms  need  new  now  number  often  online  own  people  percent  personal  phone  process  product  provide  purchase  questions  reach  reflect  research  roles  see  seem  serve  service  shopping  should  show  single  site  sports  store  take  things  time  transparent  use  value  want  ways  web  whether  woman  women  work  years 




Text Stats
These statistics are computed from the text of this book. (learn more)
Readability (learn more) Compared with other books
Fog Index:  15.2
71% are easier
29% are harder
Flesch Index:  42.5
62% are easier
38% are harder
Flesch-Kincaid Index:  12.7
75% are easier
25% are harder
 
Complexity (learn more)
Complex Words:  16%
59% have fewer
41% have more
Syllables per Word:  1.7
62% have fewer
38% have more
Words per Sentence:  21.7
80% have fewer
20% have more
 
Number of
Characters:  359,254
46% have fewer
54% have more
Words:  57,381
46% have fewer
54% have more
Sentences:  2,643
39% have fewer
61% have more
 
Fun stats
Words per Dollar:  4,107  
Words per Ounce:  3,586  



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