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Doomsday Cult: A Study of Conversion, Proselytization, and Maintenance of Faith 3rd Edition

5 out of 5 stars 1 customer review
ISBN-13: 978-0829000955
ISBN-10: 082900095X
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Product Details

  • Paperback: 378 pages
  • Publisher: Irvington Pub; 3rd edition (June 1979)
  • Language: English
  • ISBN-10: 082900095X
  • ISBN-13: 978-0829000955
  • Product Dimensions: 1 x 5.5 x 8 inches
  • Shipping Weight: 15.2 ounces
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #3,142,653 in Books (See Top 100 in Books)

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Not many people find themselves at the inception of a social movement that becomes as influential as "the Moonies." This is a fascinating glimpse at the church as it grows better and better at performing the job Lofland's title describes. The practioners of the Divine Precepts become quite proficient at these arts as you might expect. What is unexpected is how shockingly poor their performance was at the beginning - locking proselytes away in a room for hours with and forcing them to listen to audiocassettes of Sun Myung Moon. The depth with which Lofland treats this subject is quite astonishing.
This is not a dry book at all. It has all the suspense of a thriller even though you probably already know the bizarre ending (Moonies become prominant in the 1970's, parents have their children deprogrammed, etc.) Lofland - a professor at UC Davis - is quite an engaging presence in person and in writing.
Read this if you want to learn how to control groups of people, or to avoid being controlled against your wishes.
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