- Hardcover: 444 pages
- Publisher: Gestalten Verlag; 1St Edition edition (September 30, 2004)
- Language: English
- ISBN-10: 3899550552
- ISBN-13: 978-3899550559
- Product Dimensions: 7.7 x 9.7 x 1.4 inches
- Shipping Weight: 3.4 pounds
- Average Customer Review: 4.2 out of 5 stars See all reviews (25 customer reviews)
- Amazon Best Sellers Rank: #1,760,289 in Books (See Top 100 in Books)
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Dos Logos Hardcover – September 30, 2004
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Top Customer Reviews
What this is: a good compendium of contemporary logos and small graphics. Do not get this book if you are looking for breakdowns of logo designs with case studies. This is certainly not it. Like I said, there are an overwhelming number of great graphics and logos, but there is also some crap tossed in here, which does somewhat cheapen the collection as a whole. I would at least like to know which graphics are actual logos, logo concepts or submissions, or just random graphics as they are all scattered together. All that is listed below the images is the design studio that created it. Oh well. It may not be the best book for breaking down logo design, but it is certainly good for providing a wide range of current creativity.
One might dare to call it dated, but if you didn't notice yet today's design trends are quite the mix of decades. Logos range from the classic 60s hippie look, to disco stripes 70s, rock band 80s, and then into the techno style of late 90s.
People who will enjoy this book are artists who like skateboard/vintage/designer t-shirts, modern music label logos, video games and other modern styles. Poking around at the Threadless online clothing site will give you a good idea what to expect when it comes to graphics and imagery. Although not the emphasis of the book, there is also a good batch of classic corporate style logos. Many designs are graffiti influenced, however very few are full on 3d/thick style "tags."
People who won't like this book are those looking for logo ideas and reference for uninspired generic companies. If you consider all your clients boring, move right on by because "Grandma Sue's Fabric Store" type logos are not represented in Dos Logos.
As for the actual book itself, the hardcover is a nice unique canvas with stamped screenprint logo. I haven't had it for long, but the binding looks strong and artist names have a UV block coating as a small upgrade over Los Logos.
As for the main use of this book I see it as a great brainstorming tool.Read more ›
|Length: 0:44 Mins|
There are two points to note, though.
First, the designs are really experimental. There are lots of unusual logo applications. While the logos have style, they lack the elegance, and hence you won't see any big name client examples. Many I guess are designed for short term usage, for events, products, etc.
The other thing is, logos featured from the same design firm have similar styles. While they look different, they feel the same. When I'm looking at a series of logos, sometimes it's hard to tell them apart.
The large number of logos featured makes this a good resource for ideas. However, if you're looking for classy logos, this might not be the book for you.
The paperback actually has a cover that's quite hard, so I won't recommend the hardcover if it cost much more.
it has lots of diferent kinds of logos.
the only reason that i didn't rate it five stars is cause it could have more theory and studies on logo design, but it's not a theoretical book.
it's worth it!
If you contract a creative get these books, as you sure will find some knock off designs out of the book in your proposals...
Just go ahead and buy the 3 books of the series (just like me). Don't be afraid the logos don't are seppareted in themes so one book complements the other.
It impress me because I acctually hate logo books, they are so corporate usually. But these stand up for the creative explorations over style, application and paradigm breaking.
A huge collection of logos, I feel I don't need to buy other books in the genre, all I need is there (i am a designer not a agency director, so don't get me wrong)
Most Recent Customer Reviews
Dos Logos a graphic design staple this is but one in the series that is sure to inspire, and spark creativity. Great add to the Bag of Tricks. ConceptsPublished 22 months ago by Mel Reynolds
These books are great when referenced as a set, buying one or two just doesn't do the series justice. Read morePublished on June 2, 2010 by bookworm
It's great! so many examples of many different logos, but I prefer "Tres logos" is the latest book of the latest designs for logosPublished on January 7, 2008 by Urbano Gutierrez Simon
this set of books is an excellent resource for any designer ...stay in touch and on top of your game by looking at what other designers are producing around the world.Published on July 10, 2007 by Michael Cipolla
lots of fresh new, creative logos, well catagorized. I belive there is a First one called Los Logos. Read morePublished on June 1, 2007 by educate209
i have tons of logo and corporate branding books and was pretty excited when I saw this in the undergroud book shop in the LES. Read morePublished on February 27, 2007 by Steven Lazarus
This is the logo bible for designers. A complete book with lots of examples. All designers should have one.Published on January 15, 2007 by Felipe De M. Rocha
Very complete logos book, this book have inside alternative and new ways to place a logo in the mind of the clients. if you're looking for new ideas for logos check this out.Published on January 11, 2007 by Eduardo Akira Carmona Furusho