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Dos Logos Hardcover – September 30, 2004


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Product Details

  • Hardcover: 444 pages
  • Publisher: Gestalten Verlag; First Edition edition (September 30, 2004)
  • Language: English
  • ISBN-10: 3899550552
  • ISBN-13: 978-3899550559
  • Product Dimensions: 7.7 x 9.7 x 1.4 inches
  • Shipping Weight: 3.4 pounds
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (24 customer reviews)
  • Amazon Best Sellers Rank: #772,207 in Books (See Top 100 in Books)

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Customer Reviews

Job well done.
C. Braun
Dos Logos a graphic design staple this is but one in the series that is sure to inspire, and spark creativity.
Mel Reynolds
I bought the book online without ever being able to see what was inside, and it was risky.
A. Cole

Most Helpful Customer Reviews

12 of 13 people found the following review helpful By J. French on October 15, 2005
Format: Hardcover
This book is certainly a treasure chest with some great graphic gems in it. As many of the other reviews note, it is very specifically focussed on contemporary graphics and styles, many of which could be considered trendy. That they might quickly become 'dated' is not so much the issue as even great graphics and logos from decades ago can look dated and still serve as examples of good design. There are probably a handful of really solid logos in here, but on the whole, it is not a collection of graphics that is meant to be solid and timeless.

What this is: a good compendium of contemporary logos and small graphics. Do not get this book if you are looking for breakdowns of logo designs with case studies. This is certainly not it. Like I said, there are an overwhelming number of great graphics and logos, but there is also some crap tossed in here, which does somewhat cheapen the collection as a whole. I would at least like to know which graphics are actual logos, logo concepts or submissions, or just random graphics as they are all scattered together. All that is listed below the images is the design studio that created it. Oh well. It may not be the best book for breaking down logo design, but it is certainly good for providing a wide range of current creativity.
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9 of 10 people found the following review helpful By Clayton E. Montgomery on May 8, 2005
Format: Hardcover
Call it modern, trendy, whatever you want; this is the best resource of current logo design trends. If you liked Los Logos get ready for more of the same which is a great thing. One of the new features is culture based classification including: corporate, culture, fashion, in motion + games, political + social, and even a unclassified section so one can see cool shapes and ideas even though they don't fit into a certain section.

One might dare to call it dated, but if you didn't notice yet today's design trends are quite the mix of decades. Logos range from the classic 60s hippie look, to disco stripes 70s, rock band 80s, and then into the techno style of late 90s.

People who will enjoy this book are artists who like skateboard/vintage/designer t-shirts, modern music label logos, video games and other modern styles. Poking around at the Threadless online clothing site will give you a good idea what to expect when it comes to graphics and imagery. Although not the emphasis of the book, there is also a good batch of classic corporate style logos. Many designs are graffiti influenced, however very few are full on 3d/thick style "tags."

People who won't like this book are those looking for logo ideas and reference for uninspired generic companies. If you consider all your clients boring, move right on by because "Grandma Sue's Fabric Store" type logos are not represented in Dos Logos.

As for the actual book itself, the hardcover is a nice unique canvas with stamped screenprint logo. I haven't had it for long, but the binding looks strong and artist names have a UV block coating as a small upgrade over Los Logos.

As for the main use of this book I see it as a great brainstorming tool.
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4 of 4 people found the following review helpful By Parka TOP 50 REVIEWER on September 1, 2010
Format: Paperback
Length: 0:44 Mins
This book packs a lot of logos, over 2300 of them.

There are two points to note, though.

First, the designs are really experimental. There are lots of unusual logo applications. While the logos have style, they lack the elegance, and hence you won't see any big name client examples. Many I guess are designed for short term usage, for events, products, etc.

The other thing is, logos featured from the same design firm have similar styles. While they look different, they feel the same. When I'm looking at a series of logos, sometimes it's hard to tell them apart.

The large number of logos featured makes this a good resource for ideas. However, if you're looking for classy logos, this might not be the book for you.

The paperback actually has a cover that's quite hard, so I won't recommend the hardcover if it cost much more.
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6 of 8 people found the following review helpful By M. Prewitt on October 4, 2005
Format: Hardcover Verified Purchase
The logos are contemporary, no doubt about it. But unfortunately they are much too hip (if not crude and often provocative) to be of much use to me. It looks like they were all designed to appeal to angst-driven 20-somethings. The logolounge series contains contemporary logos that reflect a broader business sensibility.
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1 of 1 people found the following review helpful By Andre Noronha on March 25, 2006
Format: Hardcover
it's a great book for designers who seek inspiration for logo design.

it has lots of diferent kinds of logos.

the only reason that i didn't rate it five stars is cause it could have more theory and studies on logo design, but it's not a theoretical book.

it's worth it!
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3 of 4 people found the following review helpful By C. Buettner on November 16, 2005
Format: Hardcover
Any publication on current design, be it product or graphic is a reflection of the time, and thus dates itself. Dos Logos is a phantastic valuable reference on the state of logo design 2004.

If you contract a creative get these books, as you sure will find some knock off designs out of the book in your proposals...
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By Andre F. Menezes on March 15, 2007
Format: Hardcover Verified Purchase
If you're a designer that needs inspiration in this synthetic world (just like me) look no further.

Just go ahead and buy the 3 books of the series (just like me). Don't be afraid the logos don't are seppareted in themes so one book complements the other.

It impress me because I acctually hate logo books, they are so corporate usually. But these stand up for the creative explorations over style, application and paradigm breaking.

A huge collection of logos, I feel I don't need to buy other books in the genre, all I need is there (i am a designer not a agency director, so don't get me wrong)
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