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"A powerful and penetrating look at two big trends shaping our lives: Aging boomers and the Web. An unbeatable combination and an irresistible book."
--Harry R. Moody, director of academic affairs for AARP
"Until Dot Boom, most companies did not know how to penetrate the walls surrounding this seasoned and cynical consumer set. With the insightful findings of Weigelt and Boehman, translated into easy-to-understand lessons and actionable suggestions, powerful online engagement with baby boomers is now possible. This book should be in the library of any marketer wishing to better understand this hugely important market and it will be a great asset in seizing a leadership position in boomers' hearts and minds."
-- Stephen Croncota, chief marketing officer for Haggar Clothing Co
"Dot Boom provides a clear and logical roadmap to targeting the booming "older" population on a bedrock of solid research and grounding. Don't segment this book to your marketing/communications department, it's just as useful for your product development staff."
-- Judy Diaz, managing director of brand strategy for PBS
"Here is a challenge: pick an online marketing campaign targeting adults over age 50. If you find something wrong with it, read this book to discover exactly what it is that didn't connect, and learn how to fix it."
-- Gary Moulton, Ph. D., product manager for Microsoft
In the bumpy turbulence of our current market, David Weigelt and Jonathan Boehman skillfully navigate marketers through the thought processes of today's baby boomer. By introducing Developmental Relationship Marketing and Meaningful Online Engagement, they've created a systematic approach to obtaining "landing rights" in the emotional mind of this powerful customer.
Admittedly, I do not like books written by American marketers. At the end of the day, I usually end up feeling that a lot of words end up in saying very little. Read morePublished 19 months ago by Dalia Karmon
`'Dot Boom is a universal book it can be applyied to all generation online and outline as it focuses and listens to the consumer needs. Read morePublished on March 22, 2013 by Arabella Ignatieff Ph.D
As an copywriter and independent marketing communications consultant, I found Dot Boom valuable for three main reasons.
1. Read more
Dot Boom provides an excellent perspective not just to the Boomer market, but to the changing dynamics of marketing in the years to come. Read morePublished on August 26, 2010 by Nico
Given the fact that there are millions of babyboomers who continue to buy billions of dollars of products and services, it is amazing that so little has been written about their... Read morePublished on August 2, 2010 by Sharon Cohen
This book has great insight on Baby Boomers and exactly how to connect with them consistently and effectively. Read morePublished on June 3, 2010 by Mark Cruz
If you are a marketer these days, it so important to remember that the largest spending generation has specific perspectives on everything. Read morePublished on April 13, 2010 by JBCMarketer
As a development professional and a "non-marketeer" I found this book to be very interesting. The techniques are backed up with a great deal of research and factual data, and the... Read morePublished on April 8, 2010 by David Newman
I have begun marketing online to baby boommers like me, so when I spotted this book I was keen to get my hands on it. Read morePublished on April 7, 2010 by H. Wenley