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Admittedly, I do not like books written by American marketers. At the end of the day, I usually end up feeling that a lot of words end up in saying very little. Read morePublished 8 months ago by Dalia Karmon
`'Dot Boom is a universal book it can be applyied to all generation online and outline as it focuses and listens to the consumer needs. Read morePublished 20 months ago by Arabella Ignatieff Ph.D
As an copywriter and independent marketing communications consultant, I found Dot Boom valuable for three main reasons.
1. Read more
Dot Boom provides an excellent perspective not just to the Boomer market, but to the changing dynamics of marketing in the years to come. Read morePublished on August 26, 2010 by Nico
Given the fact that there are millions of babyboomers who continue to buy billions of dollars of products and services, it is amazing that so little has been written about their... Read morePublished on August 2, 2010 by Sharon Cohen
This book has great insight on Baby Boomers and exactly how to connect with them consistently and effectively. Read morePublished on June 3, 2010 by Mark Cruz
If you are a marketer these days, it so important to remember that the largest spending generation has specific perspectives on everything. Read morePublished on April 13, 2010 by JBCMarketer
As a development professional and a "non-marketeer" I found this book to be very interesting. The techniques are backed up with a great deal of research and factual data, and the... Read morePublished on April 8, 2010 by David Newman
I have begun marketing online to baby boommers like me, so when I spotted this book I was keen to get my hands on it. Read morePublished on April 7, 2010 by H. Wenley