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Dot Boom: Marketing to Baby Boomers Through Meaningful Online Engagement
Dot Boom: Marketing to Baby Boomers Through Meaningful Online Engagement
David Weigelt , Jonathan Boehman , David Wolfe
Average Customer Review: 4.8 out of 5 stars  See all reviews (28)
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"A powerful and penetrating look at two big trends shaping our lives: Aging boomers and the Web. An unbeatable combination and an irresistible book." --Harry R. Moody, director of academic affairs for AARP"Until Dot Boom, most companies did not know how to penetrate the walls surrounding this... Read More

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