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Dot Complicated: Untangling Our Wired Lives [Kindle Edition]

Randi Zuckerberg
4.2 out of 5 stars  See all reviews (46 customer reviews)

Kindle Price: $15.99
Sold by: HarperCollins Publishers

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Book Description

With Dot Complicated: Untangling Our Wired Lives, new media pioneer Randi Zuckerberg offers an entertaining and essential guide to understanding how technology and social media influence and inform our lives online and off.

Zuckerberg has been on the frontline of the social media movement since Facebook’s early days and her following six years as a marketing executive for the company. Her part memoir, part how-to manual addresses issues of privacy, online presence, networking, etiquette, and the future of social change.

Editorial Reviews


“For all that current technology has done to improve and simplify our lives, it has undeniably complicated the way we communicate and relate to those around us. Randi’s experience and perspective provide the perfect guide to socially navigating the digital age.” (Kathleen Kennedy, President, Lucasfilm)

“Randi has had a front row seat to the shift of a social culture. Dot Complicated offers insights to the way the world is changing and the tech sensibility you will need to navigate this new dynamic.” (Ashton Kutcher)

“With impeccable timing, Zuckerberg discusses the hot button issues of the moment and shows us how to use technology to bring positive change to the world. Dot Complicated is a great roadmap in navigating the evolving universe of social media.” (Ron Conway, Silicon Valley angel investor and philanthropist, secured early stage funds for Google, Ask Jeeves, Pinterest, Square, and Twitter)

Dot Complicated is entertaining, insightful, and relevant. Randi Zuckerberg shows us how using technology and social media mindfully can help create lasting meaning in our lives.” (Jennifer Aaker, General Atlantic Professor of Marketing, Stanford University, and author of The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change)

“Randi Zuckerberg provides a valuable and much-needed guide to navigating the stormy seas of social and digital media. You couldn’t ask for a better guide than Randi who has been at the front line of social media from the start.” (Charlene Li, Founder of Altimeter Group, and author of New York Times bestseller Open Leadership)

“If you want an entertaining peek into the formative days at Facebook, start here. Randi candidly shares her personal story as an early employee, navigating the complicated space between her personal life and her public persona.” (Tina Seelig, Professor, Management Science and Engineering, Stanford University, and bestselling author of What I Wish I Knew When I was 20 and inGenius: A Crash Course on Creativity)

“Randi Zuckerburg eloquently captures the art of doing it all (including disconnecting) in the digital age. Before you send one more text, you MUST read this book. It’s high time to take charge of our technology devices before they take charge of us.” (Leslie Blodgett, Executive Chairman of Bare Escentuals and creator of bareMinerals)

From the Back Cover

From Randi Zuckerberg, social media and technology expert and former marketing executive at Facebook, comes a welcome, essential guide to understanding social media and technology and how they influence and inform our lives online and off.

Technology and social media have changed, enhanced, and complicated every facet of our lives—from how we interact with our friends to how we elect presidents, from how we manage our careers to how we support important causes, from how we find love to how we raise our children.

The technology revolution is not going away. We can't hide from it or pretend that it's not changing our lives in a thousand different ways. So how do we deal? In Dot Complicated, Randi Zuckerberg shows us. Through first hand accounts of her time at Facebook and beyond, where Zuckerberg witnessed this remarkable shift, she details the opportunities and obstacles, problems and solutions, to this new online reality. In the process, she establishes rules to bring some much-needed order and clarity to our connected, complicated, and constantly changing lives online. "The Internet, social networks, and smartphones," Zuckerberg writes, "have given us amazing new tools and ways of communicating, collaborating, and living with one another. We can use new technology to understand and solve some very old challenges that individuals and communities around the world have faced since long before Facebook, or anything like it, existed."

Invaluable, timely, and engaging, Dot Complicated reveals how to make it through your life online in one piece—from the etiquette of unfriending and the power of crowdsourcing to the perils of photo tags and the importance of teaching your kids how to be tech savvy.

Product Details

  • File Size: 778 KB
  • Print Length: 261 pages
  • Publisher: HarperOne (November 5, 2013)
  • Sold by: HarperCollins Publishers
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #132,412 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
21 of 22 people found the following review helpful
2.0 out of 5 stars A superficial book about a non-issue January 28, 2014
Format:Kindle Edition|Verified Purchase
I think this book got published because of the Zuckerberg connection. I would have been interested in the author's perspective if she had something serious to say, but it came across to this reader as me, me, me. There was a failed attempt to wrap "all about me" in a respectable and socially useful guise of advice about living in the dot com world. It fell flat with me even though I persisted too long in trying to find something redemptive about the story.
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8 of 8 people found the following review helpful
If I could give 3 1/2 stars, that'd be a more accurate rating!

Mark Zuckerberg's sister is an author and media mogul in her own right. This is her first adult book (she's also published a children's book called Dot). The introductory (and mostly autobiographical) part of Dot Complicated was a little bland (and sometimes melodramatic), but as Zuckerberg moves onto Internet etiquette and commentary on our digital age, the book picks up speed. It's easy to read and relevant to us all. Despite the fact that Zuckerberg repeats over and over again that this book is for US, it seems a little self-centered at times.

Zuckerberg's goal to help people utilize and take advantage of our new technologies is a noble one, but I feel like it's a little overblown: "When explained properly, in a relatable, approachable way, it [tech] can be amazing and life changing." It's almost as if 'tech' is a new religion, promising a new world of redemption and self-control. I don't believe teaching people about what NOT to post on Facebook is a major philanthropic effort. Nevertheless, the book is full of insightful anecdotes and lessons: "I reached a point when rather than owning a computer, a phone, and a tablet, those devices were owning me...I had forgotten how to just unplug and enjoy the company of those around me. I had forgotten how to be present in the moment."

Honestly, I haven't thought too much about online etiquette, whether I should be posting what I'm posting, or how what I post affects others. Perhaps I should.
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6 of 7 people found the following review helpful
1.0 out of 5 stars All about you! February 3, 2014
Format:Hardcover|Verified Purchase
From an educational standpoint regarding the use of "social media," the author offers common sense statements as to how to use each type media. I would think most people have enough common sense as to how they should abide. What I feel what is wrong with the social media is, often times their misleading statements to their "customers" state one thing, and when the customers buys into it (meaning clicking on a vague label,) it's brings them to something different that what they expected.

From my 30-years of computer application design of which I'm registered as a "Certified Computer Professional," many application today are poorly designed, which causes this expert as well as all the average laymen, much confusion as to what each of the application's functions are to accomplish. Facebook is one such application that started small and took off and now is constantly being changed ongoing (because they have an unexpected tiger by the tail.) What was true last year, is not the same today.

Personally I don't have time to parallel with their changes. I use many different applications and don't have the time to devote to Facebook. Technically, Facebook has rinky-dinky clicking methods as to how accomplish their functions. They, as well as other applications too, use gimmick terms as if we users should know exactly what they mean. Fine and dandy! Then they should include a "Terminology" portal for users to click on that describes what: time-line, poke, comments, etc, means. We should not have to guess what each term means.

In conclusion, as I read Dot Complicated, its more about Randi Zuckerman, who ends her book thanking virtually everyone in the world for her being. Is that not, "all about me?" Leonard Rattini, CCP
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4 of 4 people found the following review helpful
4.0 out of 5 stars Great perspective. January 5, 2014
Format:Hardcover|Verified Purchase
I'd recommend that everyone who owns a screened device read this. Randi's perspective is appreciated and helpful to maintain our own perspective.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Enlightening , rejuvenating and entertaining March 19, 2014
Format:Hardcover|Verified Purchase
If you are ancient like me this book will rejuvenate you ! It takes you back stage of 20th century drama . Makes us understand our children and grandchildren . Gives us a peak into their future
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4 of 5 people found the following review helpful
2.0 out of 5 stars Waste of time. April 26, 2014
Format:Hardcover|Verified Purchase
This fell WAY short of my expectations. The book was slow and tedious for a good part with name dropping and a level of detail that served no purpose but to make her sound important (and push her liberal agenda). Don't bother.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Great Book March 14, 2014
Format:Kindle Edition|Verified Purchase
It speaks to universal audiences as well as giving you an inside view of Facebook and their ascent into the full range of multimedia.
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4 of 6 people found the following review helpful
5.0 out of 5 stars Great Gift for the Holidays! Must Buy! November 20, 2013
Format:Hardcover|Verified Purchase
I wasn't quite sure what to expect from this book when I ordered it. I had read a few articles that Randi had written for her newsletter "Dot Complicated" that I loved, so I figured that this book would be very much in line with the newsletter's theme tech in our lives as women and parenting & tech. For some reason I also thought it would be more of an autobiography of her time pre-Facebook, Facebook tenure and then post-Facebook/starting Zuckerberg Media. Yes, there are elements of all of these topics in the book but the book is so much more. As a woman, wife and parent, I found Dot Complicated to be a very fast, easy, conversational and thought provoking book that made me look at social media in a new light. I seriously felt like I was grabbing a cup of coffee with Randi Zuckerberg and we got into a deep discussion about tech and social media in our lives. It has started many conversations in our family about how we view tech in our everyday lives and the way and time we spend with it. I have since purchased a dozen of these books to give as gifts over the holidays. It is a must read book for anyone in this digital age. LOVE!
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Most Recent Customer Reviews
4.0 out of 5 stars Tech-Life Balnce
Randi Zuckerberg presents a compelling argument for getting offline, living our lives and giving the important people in our lives all of our attention. Read more
Published 14 days ago by Xkoqueen
5.0 out of 5 stars Five Stars
she is a doll, very progressive read
Published 6 months ago by michael streams
3.0 out of 5 stars It was ok
was hoping for more insight on the develop aspect of facebook

why when I write a review it says I have to add more words. I don't want to! Read more
Published 7 months ago by pb
2.0 out of 5 stars Nothing of Consequence
Wow. Yet another millennial ego trip with little of substance to it. Note to publishers: Please spare us any more of these.
Published 7 months ago by Librarian
2.0 out of 5 stars If you want Randi's autobiography...
..then this is the book for you! Such a slow book because 2/3 of the book is all about her career-climbing. Read more
Published 7 months ago by j. wilson
5.0 out of 5 stars Social Media Manners
The Emily Post of the Social Media World. What every Parent & Child and Teen, should know and discuss at the dinner table!
For those who don't have Facebook... Read more
Published 8 months ago by Laurie Harbert
5.0 out of 5 stars Easy read
Easy to read, and nice to get Randi's point of view directly from her. She's living a great life, but has worked hard and smart for it. Read more
Published 8 months ago by Linda L.
3.0 out of 5 stars Be yourself
She tackled big, relevant topics with great personalization. I liked her encouragement to post and remain open, even with haters or attackers watching closely. Read more
Published 9 months ago by lovinglife
5.0 out of 5 stars A fun, insightful read with great pointers!
I really loved how Randi's quirky, witty personality played out in the pages of this book. I enjoyed reading about her journey and was inspired by her fearlessness. Read more
Published 10 months ago by Holly Rust
5.0 out of 5 stars Recommended
Bought is for my step son. He enjoyed the book and was excited to hear Randi Zuckerberg talk at the CES. I scanned through it before wrapping. Read more
Published 11 months ago by DL
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