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Dot Complicated: Untangling Our Wired Lives Hardcover – November 5, 2013

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Product Details

  • Hardcover: 256 pages
  • Publisher: HarperOne (November 5, 2013)
  • Language: English
  • ISBN-10: 0062285149
  • ISBN-13: 978-0062285140
  • Product Dimensions: 9.1 x 6.3 x 1.1 inches
  • Shipping Weight: 15.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (45 customer reviews)
  • Amazon Best Sellers Rank: #353,449 in Books (See Top 100 in Books)

Editorial Reviews


“For all that current technology has done to improve and simplify our lives, it has undeniably complicated the way we communicate and relate to those around us. Randi’s experience and perspective provide the perfect guide to socially navigating the digital age.” (Kathleen Kennedy, President, Lucasfilm)

“Randi has had a front row seat to the shift of a social culture. Dot Complicated offers insights to the way the world is changing and the tech sensibility you will need to navigate this new dynamic.” (Ashton Kutcher)

“With impeccable timing, Zuckerberg discusses the hot button issues of the moment and shows us how to use technology to bring positive change to the world. Dot Complicated is a great roadmap in navigating the evolving universe of social media.” (Ron Conway, Silicon Valley angel investor and philanthropist, secured early stage funds for Google, Ask Jeeves, Pinterest, Square, and Twitter)

Dot Complicated is entertaining, insightful, and relevant. Randi Zuckerberg shows us how using technology and social media mindfully can help create lasting meaning in our lives.” (Jennifer Aaker, General Atlantic Professor of Marketing, Stanford University, and author of The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change)

“Randi Zuckerberg provides a valuable and much-needed guide to navigating the stormy seas of social and digital media. You couldn’t ask for a better guide than Randi who has been at the front line of social media from the start.” (Charlene Li, Founder of Altimeter Group, and author of New York Times bestseller Open Leadership)

“If you want an entertaining peek into the formative days at Facebook, start here. Randi candidly shares her personal story as an early employee, navigating the complicated space between her personal life and her public persona.” (Tina Seelig, Professor, Management Science and Engineering, Stanford University, and bestselling author of What I Wish I Knew When I was 20 and inGenius: A Crash Course on Creativity)

“Randi Zuckerburg eloquently captures the art of doing it all (including disconnecting) in the digital age. Before you send one more text, you MUST read this book. It’s high time to take charge of our technology devices before they take charge of us.” (Leslie Blodgett, Executive Chairman of Bare Escentuals and creator of bareMinerals)

From the Back Cover

From Randi Zuckerberg, social media and technology expert and former marketing executive at Facebook, comes a welcome, essential guide to understanding social media and technology and how they influence and inform our lives online and off.

Technology and social media have changed, enhanced, and complicated every facet of our lives—from how we interact with our friends to how we elect presidents, from how we manage our careers to how we support important causes, from how we find love to how we raise our children.

The technology revolution is not going away. We can't hide from it or pretend that it's not changing our lives in a thousand different ways. So how do we deal? In Dot Complicated, Randi Zuckerberg shows us. Through first hand accounts of her time at Facebook and beyond, where Zuckerberg witnessed this remarkable shift, she details the opportunities and obstacles, problems and solutions, to this new online reality. In the process, she establishes rules to bring some much-needed order and clarity to our connected, complicated, and constantly changing lives online. "The Internet, social networks, and smartphones," Zuckerberg writes, "have given us amazing new tools and ways of communicating, collaborating, and living with one another. We can use new technology to understand and solve some very old challenges that individuals and communities around the world have faced since long before Facebook, or anything like it, existed."

Invaluable, timely, and engaging, Dot Complicated reveals how to make it through your life online in one piece—from the etiquette of unfriending and the power of crowdsourcing to the perils of photo tags and the importance of teaching your kids how to be tech savvy.

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Customer Reviews

Overall, I thought the book was insightful, funny and easy to read.
Holly Rust
This book talks very candidly about something we all know and fear... we are too connected and our technology can become the controlling piece to our lives.
It's all about balance and the book is a first person account of how Randi Zuckerberg found that for herself.

Most Helpful Customer Reviews

15 of 16 people found the following review helpful By Robert Duke on January 28, 2014
Format: Kindle Edition Verified Purchase
I think this book got published because of the Zuckerberg connection. I would have been interested in the author's perspective if she had something serious to say, but it came across to this reader as me, me, me. There was a failed attempt to wrap "all about me" in a respectable and socially useful guise of advice about living in the dot com world. It fell flat with me even though I persisted too long in trying to find something redemptive about the story.
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6 of 6 people found the following review helpful By N. Quinby on January 18, 2014
Format: Hardcover
If I could give 3 1/2 stars, that'd be a more accurate rating!

Mark Zuckerberg's sister is an author and media mogul in her own right. This is her first adult book (she's also published a children's book called Dot). The introductory (and mostly autobiographical) part of Dot Complicated was a little bland (and sometimes melodramatic), but as Zuckerberg moves onto Internet etiquette and commentary on our digital age, the book picks up speed. It's easy to read and relevant to us all. Despite the fact that Zuckerberg repeats over and over again that this book is for US, it seems a little self-centered at times.

Zuckerberg's goal to help people utilize and take advantage of our new technologies is a noble one, but I feel like it's a little overblown: "When explained properly, in a relatable, approachable way, it [tech] can be amazing and life changing." It's almost as if 'tech' is a new religion, promising a new world of redemption and self-control. I don't believe teaching people about what NOT to post on Facebook is a major philanthropic effort. Nevertheless, the book is full of insightful anecdotes and lessons: "I reached a point when rather than owning a computer, a phone, and a tablet, those devices were owning me...I had forgotten how to just unplug and enjoy the company of those around me. I had forgotten how to be present in the moment."

Honestly, I haven't thought too much about online etiquette, whether I should be posting what I'm posting, or how what I post affects others. Perhaps I should.
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3 of 3 people found the following review helpful By Marie E Flaherty on January 5, 2014
Format: Hardcover Verified Purchase
I'd recommend that everyone who owns a screened device read this. Randi's perspective is appreciated and helpful to maintain our own perspective.
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7 of 9 people found the following review helpful By papillonmom on February 12, 2014
Format: Kindle Edition Verified Purchase
I couldn't get all the way through this book. First of all, the first 30% of the book was all…. me me me!!! Brag, brag brag…… (typical millennial) And not interesting AT ALL. It only made me feel shitty like Facebook does. Wow, wish I'd been lucky enough to win the gene lottery and luck into a bunch of great jobs… Only people in their twenties think they are that interesting. Reference in point: A book on manners by Barbara Walters in the 60's: How to talk to anyone….. Same arrogant 20 something ignorance.

The realizations she had: that she should unplug and not make stupid comments on social media. These are obvious conclusions anyone over 30 would understand. And the whole thing about remembering the old days when people had to talk to each other??? Only for someone born after 1980. I found very little profound wisdom in this book.
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2 of 2 people found the following review helpful By P. Nguyen on April 26, 2014
Format: Hardcover Verified Purchase
This fell WAY short of my expectations. The book was slow and tedious for a good part with name dropping and a level of detail that served no purpose but to make her sound important (and push her liberal agenda). Don't bother.
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4 of 5 people found the following review helpful By lennyrats on February 3, 2014
Format: Hardcover Verified Purchase
From an educational standpoint regarding the use of "social media," the author offers common sense statements as to how to use each type media. I would think most people have enough common sense as to how they should abide. What I feel what is wrong with the social media is, often times their misleading statements to their "customers" state one thing, and when the customers buys into it (meaning clicking on a vague label,) it's brings them to something different that what they expected.

From my 30-years of computer application design of which I'm registered as a "Certified Computer Professional," many application today are poorly designed, which causes this expert as well as all the average laymen, much confusion as to what each of the application's functions are to accomplish. Facebook is one such application that started small and took off and now is constantly being changed ongoing (because they have an unexpected tiger by the tail.) What was true last year, is not the same today.

Personally I don't have time to parallel with their changes. I use many different applications and don't have the time to devote to Facebook. Technically, Facebook has rinky-dinky clicking methods as to how accomplish their functions. They, as well as other applications too, use gimmick terms as if we users should know exactly what they mean. Fine and dandy! Then they should include a "Terminology" portal for users to click on that describes what: time-line, poke, comments, etc, means. We should not have to guess what each term means.

In conclusion, as I read Dot Complicated, its more about Randi Zuckerman, who ends her book thanking virtually everyone in the world for her being. Is that not, "all about me?" Leonard Rattini, CCP
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