Customer Reviews

Dot.com Success! Surviving the Fallout and Consolidation

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I just finished devouring this book but it was so good that I'll be digesting it for a long time. I was glad to have been introduced to a book that summarizes it all in less than 300 pages. The book is a gold mine that can be excavated for years! Very timely since Sally wrote it after the April 2000 fallout. The book gives green entrepreneurs like myself a lot of hope and lots and lots of sound advice. Sally's writing style is entertaining and all at the same time to the point. She tells it like it is. In many cases, the people she interviewed are quoted, so you get it directly from the horse's mouth. Thank you Sally.

This book is a very entertaining read and an accurate depiction of the highs and lows of the start-up game. Sally leaves the door open to dot.com success even after the market turn as long as people execute flawlessly. Many of the gotchas are highlighted in this book. The chapter on branding "Brand This!" is fantastic!

Sally's book Dot-com Success! Surviving the Fallout & Consolidation really tells it like it is. So many companies crashed and burned here - especially here in Silicon Valley - and I feel they might have had a better chance of surviving had they read this book and gleaned the expertise that Sally drew out of the leaders in the field. I would recommend this book for anyone thinking about starting up any kind of technology-based company.