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DotCom Divas: E-Business Insights From The Visionary Women Founders of 20 Net Ventures Hardcover – December 6, 2000


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Product Details

  • Hardcover: 274 pages
  • Publisher: McGraw-Hill Companies; 1st edition (December 6, 2000)
  • Language: English
  • ISBN-10: 0071362428
  • ISBN-13: 978-0071362429
  • Product Dimensions: 6.4 x 0.9 x 9 inches
  • Shipping Weight: 1.3 pounds
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Best Sellers Rank: #4,293,302 in Books (See Top 100 in Books)

Editorial Reviews

Amazon.com Review

More and more women are striking out on their own in cyberspace. DotCom Divas, by Internet strategist Elizabeth Carlassare, profiles 20 of the best and brightest of these founding females, distilling key e-business insights and strategies. Moving beyond the model of two guys working in a garage, the author describes "successful women who are creating real, thriving Web companies from visions that were initially just twinkles in their eyes."

Her choices of women Web entrepreneurs are intriguing and eclectic: Nancy Evans and Candice Carpenter at iVillage, Janina Pawlowski of E-Loan, Eugenie Diserio of the astrology site Astronet, and oneNest founder Durreen Shahnaz, who links disadvantaged artisans with global markets.

Carlassare's readable profiles are not puff pieces. She organizes her visionary leaders into four areas of the Internet economy: Web portal, Web-based services, e-commerce, and e-business applications. Each chapter explores one company and founder in terms of the source of their winning business idea, the business plan, fundraising, team building, and meeting the challenges of growing and marketing their business. Chapter summaries capture the essence of each woman's strategies for success.

Carlassare offers many engaging excerpts from a day in the life of her divas. For example, oneNest CEO Durreen Shahnaz trekking in Bangladesh; Nancy Evans and Candice Carpenter raiding their personal bank accounts to meet the iVillage payroll; and Janina Pawlowski, standing on the floor of Goldman Sachs, sweating out E-Loan's public offering.

The book could have been strengthened by a concluding chapter to underline key success patterns. Still, each chapter offers specific insights and inspiration for both experienced and aspiring Web entrepreneurs. And these powerful perspectives are not for women only. --Barbara Mackoff

Review

An exploration of the opportunities offered to women by the Web.

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Customer Reviews

Elizabeth Carlassare's refreshing writing style makes the book both informative and fun to read.
Ilan Ivory
A well-written, well-crafted and a very systematic book which truly tells the story of dot-coms which have made big.
"abhinav_arya"
Any aspiring businessperson - not just women - will glean some essential tips and ideas from reading this book.
A. P. Sherman

Most Helpful Customer Reviews

6 of 7 people found the following review helpful By A. P. Sherman on March 24, 2001
Format: Hardcover
With all of the books and articles about male CEOs, particularly in the tech and Internet industries, it is about time there is a well-researched book about female CEOs and founders of successful and growing tech/Net companies that breaks down their businesses and their advice.
Even though the dot com explosion has affected two of the companies in the book, I think the rest of the women's ability to withstand the market shakeup is a testament to how women tend to start more conservative and more sound businesses. Although the market is still in flux, "Dotcom Divas" offers clear portraits of diverse businesswomen with varying styles and motivations that will undoubtedly lead them to continued success.
Any aspiring businessperson - not just women - will glean some essential tips and ideas from reading this book.
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3 of 3 people found the following review helpful By Laura Kelso on February 23, 2001
Format: Hardcover
As a young female entrepreneur, I found Elizabeth Carlassare's book to be extremely insightful regarding the process by which many women today are founding and growing solid enterprises. While Carlassare profiles some of the most visionary and talented female entrepreneurs in the e-business world, this book by no means is limited to women, nor to people involved in technology, for that matter. "DotCom Divas" addresses universal themes surrounding how to build a successful business: the importance of building a stellar team, tenacity, courage, focus, and drive. The book also highlights the challenges that many entrepreneurs face, such as securing financial backing, and effectively marketing a product or service in a cost effective manner. The choices that many of Carlassare's subjects make regarding these issues are instructive. I would highly recommend "DotCom Divas" to anyone - male or female - with an entrepreneurial bent. If you've ever wondered what makes a business leader tick, or what the most important "lessons learned" are from veterans of the business/technology world, this is a great book for you.
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5 of 6 people found the following review helpful By judithgoldberger@excite.com on February 18, 2001
Format: Hardcover
In future eons, when archeologists examine the ruins of early dot com society they will discover a culture of work plagued by a fatal flaw: the tendency to insist that work should imitate art and show business. Not so.
As America has found out with the dot com holocaust, you can’t run a workplace like a single’s bar, just because everyone is single. Neither can you run a dot com like a prima donna just because you think you’re one, or worse, you’ve convinced dumb journalists that you are one. This is a tiresome book, about tiresome, (mostly) white, middleclass women with their MBAs and contrived dress sense, and utterly pointless. Anyone expecting to throw off the Volvo shackles of soccer mom tyranny and became a Jill Gates will be disappointed.
There are no “visionary” insights peculiar to these women because of their gender. Many of their past operations failed, and already some of these dot com founders and are now dot com flounders. And a lot of them are just so, well, BORING. What is the point of this book? It’s a coffee table addition which can nestle somewhere between Sam Sifton’s book on Yettie Culture and the People Magazine Yearbook 2000.
Avoid like the plague.
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2 of 2 people found the following review helpful By Nicole Kidd on February 19, 2001
Format: Hardcover
I read Elizabeth's insightful book in its entirety in one afternoon. I must say that her astute sense of observation, intuitive yet unbiased understanding of, both the feminine and the high-tech industry, as well as her crystal clear articulation, enabled her to truly capture the dreams and challenges experienced by 20 very diverse women Internet entrepreneurs whom she profiled between January and June 2000 (an especially volatile time for Internet stocks.) Moreover, she has succeeded in creating a most instructive book that captures the women's visions, their business models, the obstacles to secure funding and human resources; and documents their personal challenges while nurturing rapidly expanding Internet businesses in an ever changing e-business surrounding. True, all women presented had MBAs, connections to the industry/money yet, if you witnessed Vani Koshla or Felicia "LIVE" at a January 2001 event, hosted by ... , it was clear that their personal drive, quest, ambition, and gutsy-ness put them on the trajectory of success - not privilege. Elizabeth's book captured that > essence and left me feeling: "I can persevere, I can do it too!" :-)) What I didn't like: The DIVAS in the title - it makes women entrepreneurs sounds difficult and capricious - a title you won't find on any books written by men for male business men. Ohterwise a satisfied reader, Nicole Kidd
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2 of 2 people found the following review helpful By Karen Hoffman on February 22, 2001
Format: Hardcover
I loved DotCom Divas. I learned so much from it. It describes the lay of the land of Web businesses and spells out what it takes to build them. Not an entrepreneur myself, it really got me thinking entrepreneurially, which I enjoyed.
The book also taught me a lot about life in this really unique time and place - business on the Internet at the turn of this century. Carlassare conveys the dreams, real life circumstances and challenges, ingenuity, creativity, and endurance of the entrepreneurs she profiles.
I also really appreciated the diversity of the types of businesses, the entrepreneurs themselves, their funding approaches, and strategies she included.
The best part of DotCom Divas is that it is about women. These days there are a large number of women in business and technology. Hats off to Carlassare for seeking out and circulating their stories.
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