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DotCom Secrets: The Underground Playbook for Growing Your Company Online Paperback – April 28, 2015
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“Russell is not a ‘pretend’ expert, but someone who has actually built one of the most successful businesses I know teaching entrepreneurs how to employ online marketing in their business that achieve exceptional results.” -- Bill Glazier
“I sit now, as infrequently as possible, in meetings with young online marketing people demonstrably devoid of any disciplined thinking. They are full of opinion and youthful hubris but very short on facts. I do not want to share a foxhole with them or depend on them. I would risk it with Russell.” -- Dan Kennedy
Top Customer Reviews
I can say, without a second's hesitation, that Russell Brunson's "DOTCOM Secrets" book trumps all of them.
This book has just the right mix of high-level strategy and low-level tactics to make it a solid playbook for anyone who wants to make their online business a profitable one, while operating with the highest degree of ethics and integrity. It has shown me where I have made many mistakes along the way, and as I implement the ideas, I'm finding that it's easier to attract the right customers who resonate with my materials, and help them see the value in owning my higher-end products.
The only downside to this book is that it doesn't address the technical side of things, and this means that a newbie will need to go elsewhere for the final implementation. The good news is that once you have implemented the information here, you won't have to rebuild everything again, because you'll have done it right the first time.
As a small business owner who has constantly found myself behind the curve of technology, hiring consultants and designers, trying to get this and that right (meaning that my wonderful products and information are going out to the world, being received, valued, desired, and purchased), and never finding the secret formula, I have repeatedly retreated to my cave, saying "If this is EVER going to happen, I'M going to have to figure out how to do EVERY piece of it myself".
In discovering Russell Brunson and his DotCom Secrets book, I have found every piece I need already figured out by an amazing human being. (You don't get Tony Robbins to plug you if you're not an amazing human being. Or have Dan Kennedy write the foreword for your book if you're not an amazing marketer. Or be invited to teach on both their stages if you're not just plain totally awesome.) This book is just the tip of the iceberg of what you can learn from this man. No matter who you are, where you are, or what you're currently doing, immerse yourself in learning what Russell has to teach. Russell shares what he has learned from dozens of brilliant marketers over the bulk of his life, putting the pieces together, wrestling with them, shifting them here and there, working, testing, tweaking until it's a masterpiece. Like a Picasso original, except it's not hanging on a wall, generating only comments.Read more ›
What I didn't like about the book is that it's main focus is on small businesses, sometimes it seems that the lack of scalability of these techniques could compromise the growth of a business aiming to become a medium size enterprise.
In any case, this book it's a great guideline for entrepreneurs and you will definitely get a couple of useful insights from the author.
This is a great book. I don't write lots of reviews but for the cost-value of this book, I kind of feel I ought to do it.
Russell go on and explains with details the big picture of any highly profitable business online.
* How to hack successful funnels (and why you should). With detail instructions of how to use software to aid you in market intelligence.
* How to develop the right kind of offers, for the right kind of customers
* Specific scrips for any stage of the funnels
* Easy ways to bump conversions
* The right way to do OTO's and upsells
* The best way to qualify buyers right at the point of subscription
* The best way to qualify hyperactive buyers
It really is a great book. This is not in any way a paid review.
If you can afford it, buy it. I'm planning to make it a required read for anyone on my team.
Most Recent Customer Reviews
Really great book. Gave the structure of putting a funnel together that works.Published 13 days ago by G. Smith
Usable examples for any business. If you already have click funnels this will give you tools to start using today.Published 17 days ago by Eat by Color
Surprisingly packed with actionable info. I thought this would be a book that just is used to upsell for other stuff but it was actually really good.Published 19 days ago by Nacho
I think this book is excellent for someone just starting out with an online business. The author states that other internet marketing gurus leave out the real secret to being... Read morePublished 26 days ago by LaTonya Shaw
If you want to learn about sales funnels, this book takes you deep into it. The title suggests that it's specifically for Internet marketing. Read morePublished 28 days ago by LoveToReadGoodBooks
Russell did a fantastic job in this book. It doesn't matter if you are an experienced online marketer, or a beginner, this book will deliver value to you. Read morePublished 28 days ago by Adam L. Weddle
I've read a lot of marketing books. This one is easy to read with a lot of practical tips and examples to improve your online sales. Read morePublished 1 month ago by Lynne Kenney
I read this book in 2 days and know for sure that it will stop me from going in circles. It's brilliant, easy to read and Russell gives ton of value. Read morePublished 1 month ago by Christy D. Rutherford