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DotCom Secrets: The Underground Playbook for Growing Your Company Online Paperback – April 28, 2015

4.9 out of 5 stars 268 customer reviews

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Editorial Reviews

Review

“Russell has spent over a decade successfully starting and scaling companies online. This book takes the best of what he’s discovered from over 1,000 unique split tests, tens of millions of visitors online and broken it down into a simple process that ANY company can use to geometrically improve their traffic, conversions and sales online.” -- Anthony Robbins

“Russell is not a ‘pretend’ expert, but someone who has actually built one of the most successful businesses I know teaching entrepreneurs how to employ online marketing in their business that achieve exceptional results.” -- Bill Glazier

“I sit now, as infrequently as possible, in meetings with young online marketing people demonstrably devoid of any disciplined thinking. They are full of opinion and youthful hubris but very short on facts. I do not want to share a foxhole with them or depend on them. I would risk it with Russell.” -- Dan Kennedy

Book Description

The underground playbook for growing your company online.
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Product Details

  • Paperback: 236 pages
  • Publisher: Morgan James Publishing (April 28, 2015)
  • Language: English
  • ISBN-10: 1630474770
  • ISBN-13: 978-1630474775
  • Product Dimensions: 5.5 x 0.6 x 8.5 inches
  • Shipping Weight: 12.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (268 customer reviews)
  • Amazon Best Sellers Rank: #8,981 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback Verified Purchase
Having had an online business since January 2003, I've read many, MANY books about online marketing, and have even purchased some of the big-ticket courses, such as Jeff Walker's "Product Launch Formula" and Mike Filsaime's "Butterfly Marketing". I've even had a chance to review Frank Kern's "Mass Control" and "List Control" products. Others I've learned from include Rich Schefren, Glenn Livingston, Todd Brown, Mark Joyner, Terry Dean, Yanik Silver, Jim Edwards, Willie Crawford, Jimmy D. Brown, Dan Kennedy, and the list goes on and on.

I can say, without a second's hesitation, that Russell Brunson's "DOTCOM Secrets" book trumps all of them.

This book has just the right mix of high-level strategy and low-level tactics to make it a solid playbook for anyone who wants to make their online business a profitable one, while operating with the highest degree of ethics and integrity. It has shown me where I have made many mistakes along the way, and as I implement the ideas, I'm finding that it's easier to attract the right customers who resonate with my materials, and help them see the value in owning my higher-end products.

The only downside to this book is that it doesn't address the technical side of things, and this means that a newbie will need to go elsewhere for the final implementation. The good news is that once you have implemented the information here, you won't have to rebuild everything again, because you'll have done it right the first time.
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Format: Paperback
DotCom Secrets is a Masterpiece! And Russell Brunson is a larger-than-life character, literally giving everyone this information that has taken him and his teams decades to perfect. To teach any subject well is an immense task, especially across different levels of readers' experience. Russell resoundingly succeeds here, even though there are so many pieces to this kind of puzzle.
As a small business owner who has constantly found myself behind the curve of technology, hiring consultants and designers, trying to get this and that right (meaning that my wonderful products and information are going out to the world, being received, valued, desired, and purchased), and never finding the secret formula, I have repeatedly retreated to my cave, saying "If this is EVER going to happen, I'M going to have to figure out how to do EVERY piece of it myself".
In discovering Russell Brunson and his DotCom Secrets book, I have found every piece I need already figured out by an amazing human being. (You don't get Tony Robbins to plug you if you're not an amazing human being. Or have Dan Kennedy write the foreword for your book if you're not an amazing marketer. Or be invited to teach on both their stages if you're not just plain totally awesome.) This book is just the tip of the iceberg of what you can learn from this man. No matter who you are, where you are, or what you're currently doing, immerse yourself in learning what Russell has to teach. Russell shares what he has learned from dozens of brilliant marketers over the bulk of his life, putting the pieces together, wrestling with them, shifting them here and there, working, testing, tweaking until it's a masterpiece. Like a Picasso original, except it's not hanging on a wall, generating only comments.
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Format: Kindle Edition Verified Purchase
This manuscript contains some great concepts about how to structure and operate an online entrepreneurial project. It also presents interesting frameworks that will definitely help entrepreneurs along their first steps of their online journey.

What I didn't like about the book is that it's main focus is on small businesses, sometimes it seems that the lack of scalability of these techniques could compromise the growth of a business aiming to become a medium size enterprise.

In any case, this book it's a great guideline for entrepreneurs and you will definitely get a couple of useful insights from the author.
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Format: Paperback
Looking to take your business to the next level? This book is powerful and teaches you core strategies that work very well in every business online or offline. The content within and illustrations help in understanding a clear path of applying these to your own business model and websites. Many of these have already been adapted into my own business and the results have been instant in seeing how it has transformed it so far. I can't wait to finish this book out and start applying more of these golden nuggets!
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Format: Paperback
I would have paid 100 times it cost, and even then, the ROI would have been 100x more!

This is a great book. I don't write lots of reviews but for the cost-value of this book, I kind of feel I ought to do it.

Russell go on and explains with details the big picture of any highly profitable business online.

* How to hack successful funnels (and why you should). With detail instructions of how to use software to aid you in market intelligence.
* How to develop the right kind of offers, for the right kind of customers
* Specific scrips for any stage of the funnels
* Easy ways to bump conversions
* The right way to do OTO's and upsells
* The best way to qualify buyers right at the point of subscription
* The best way to qualify hyperactive buyers

And more...

It really is a great book. This is not in any way a paid review.

If you can afford it, buy it. I'm planning to make it a required read for anyone on my team.
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