Double Your Income Doing What You Love: Raymond Aaron's Guide to Power Mentoring (Hardcover)

~ (Author), Sue Lacher (Author)
Key Phrases: great husband, great dad, goal page, Law of Attraction, Annual Backwards Goals, Minimum Level (more...)

Editorial Reviews

Product Description

Double Your Income Doing What You Love breaks life down into six pathways, and then sets out a simple but highly effective system for you to set goals in all six categories every month. Using his MTO system, author Raymond Aaron teaches you how to set each goal at three levels—Minimum, Target, and Outrageous—so that you can begin to move ever closer to fully creating, and then living, the life of your dreams.

From the Inside Flap

Everyone wants to make more money. But many feel that to do so, they must sacrifice their lifestyle and work at a job they don't particularly like. In fact, if you're like most people, your life is likely filled with activities, obligations, and commitments that have nothing to do with your goals or your dreams, your life's mission, or the things that you love. But it doesn't have to be that way—and in this book, renowned success and investment coach Raymond Aaron explains why. Over the last twenty-four years, he has developed, tested, and refined the amazing goal-setting and goal-attaining system outlined in Double Your Income Doing What You Love.

Aaron breaks life down into six pathways, and then sets out a simple but highly effective system for you to set goals in all six categories every month. Using his MTO system, he teaches you how to set each goal at three levels—Minimum, Target, and Outrageous—so that you can always have some level of success (and often it is the Outrageous success of your dreams). As you follow his powerful system, you will find yourself beginning to achieve measurable successes, month by month. When you track your successes, you will see yourself begin to move ever closer to fully creating, and then living, the life you want—the life of your dreams.

Even if you have no idea what your life mission is, one of Aaron's processes will help you to actually identify it. You can then begin to make good decisions about who and what you want in your life, based on how they support or don't support your life's mission. You will see your life inexorably moving forward in the exact direction of your choice.

Unfortunately, most people hope for more but settle for less. Raymond Aaron offers the tools to create a designed life, a strategically organized life, and a life that delivers to you what you want. It takes courage, but it is your right if you want it. This book will help you begin your new life and achieve the success you desire.

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Product Details

• Hardcover: 191 pages
• Publisher: Wiley (January 18, 2008)
• Language: English
• ISBN-10: 047017370X
• ISBN-13: 978-0470173701
• Product Dimensions: 8.9 x 6 x 0.9 inches
• Shipping Weight: 13.6 ounces (View shipping rates and policies)
• Average Customer Review: 4.8 out of 5 stars  See all reviews (12 customer reviews)
• Amazon.com Sales Rank: #264,246 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

28 of 28 people found the following review helpful:

4.0 out of 5 stars Some good insigts and helful information, March 23, 2008

By	http://effortless-wealth.blogspot.com - See all my reviews

I have just finished reading 'Double your income doing what you love' by Raymond Aaron. A provocative title, to be sure! Aaron's book is a set of instructions for achieving goals using principles in tune with the much talked about `law of attraction'. Like most books in this area, this one is a mixture of good and not so good, but there are some real gems here. The following is a distillation of the important points as I saw them.

1. Set goals and record them. By setting goals you are already ahead of the game. Most people don't know where they're heading and so they can't get there. Writing goals is a powerful signal to yourself that you intend to achieve them. The feelings invoked by this process call into motion the law of attraction, which starts to operate to get things done with and for you.

2. Do what you love. Why do you love certain things and not others? Do we, in fact, have a `life mission,' as many writers suggest, or do we actually choose our experience from a smorgasbord of possibilities? Aaron assumes the former (I don't entirely agree, but this is a topic for another time) and suggests that you should focus your energies doing only what you love since this is where your passion is and when you pour your passion out, the law of attraction starts to work with you and things start happening.

3. Delegate what you don't love. The reason people procrastinate is because they don't want to do the things they're putting off. Although we've been taught that procrastination is a bad thing, in fact it is a signal that our energies are being focused in the wrong place. To get around this problem, Aaron suggests that we need to delegate tasks we don't like to others (who may well like them). Like a lot of good ideas, our modern puritanical work ethic gets in the way and we start worrying about laziness and `passing the buck.' These are not, in fact, terrible sins, but delegation doesn't imply laziness anyway, it implies using our energies more effectively. Why do something you hate when you can get someone else (who doesn't hate it and may even love it - yes, it takes all sorts to make a world) to do it for you? For me, this was the most important lesson to be gleaned from the book.

4. Develop in a holistic way. Aaron divides his areas for goal setting into six `pathways,' which he abbreviates by using the acronym MAINLY. They are:

(a) Cleaning up a Mess
(b) Acknowledging something (showing gratitude)
(c) Increasing wealth
(d) Trying something New
(e) Learning something
(f) Doing something for Yourself

Aaron suggests that you cover these areas every month. These are good suggestions in that they are specific areas for setting goals and taking action, though other ways of dividing things up might work as well. I use a four-fold way of thinking about things - money, success, relationships and happiness.

5. Celebrate success. One of Aaron's points seems to be that if you `lower the bar,' you can enjoy success much more easily, and this makes you feel good, spurring you on to greater things. He suggests using an `MTO' approach - set a minimum target (which you are almost certain you will achieve, something you'll probably do anyway), a medium target (more of a stretch) and an outrageous target. Achieving lots of little goals over a long period will all add up to make a big difference and will also probably lead to the bigger being achieved, at least now and again.

Aaron also suggests writing goals as if they have already been achieved. He invites his reader to imagine themselves at the end of the year, writing a letter of congratulations to their past self for having achieved the goals that were set. This `annual backwards goals' process has the benefit of making you feel as if you have already achieved the goals and hence invoking the law of attraction in a more powerful way.

6. Record goals in the right way. We've heard of SMART targets - Aaron takes this idea and slightly changes it as a result of his `groundbreaking research' (something of an exaggeration - what he describes is neither groundbreaking nor research in any real sense), suggesting that goals should have specific characteristics. Goals should

(a) have a deadline
(b) be measurable (e.g. go to the gym ten times this month)
(c) be brief
(d) state the intended result and not the means of getting there
(e) be stated in a positive way, not as something you are going to negate
(f) state the total number of times, not stated as (e.g.) x times per month

That goals should be well written is a point well taken, but it is down to the reader to decide whether or not to adopt this system.

Aaron goes into great detail about setting and recording goals and seems to over complicate things with a stack of forms which have to be completed in just the right way and a scoring system for assigning numbers to the completion of various goals. For people who love making lists, this might be a very motivating thing, but it will not appeal to others, whom I suspect may just find the whole process a chore. When goal setting becomes a chore, of course, that's when you're not going to get anywhere. The law of attraction is all about feeling good, excited and energized. This is where Aaron seems to fail - he appeals to one kind of person and robs the joy and passion of goal setting from everyone else. The importance of being organized and keeping track of things lest life continue to drift along is well taken, but for me he goes too far.

I felt that with all the focus on planning, recording, doing, measuring, the fundamental way that the law of attraction operates is being distorted - our job is to imagine and feel the outcomes as if they have already happened; it is not our job to minutely plan how we are going to achieve our goals.

The writing style is very simple and clear, though there is a certain lack of humility about it - at times, the prose seems too full of itself for my liking. Also, Aaron has got copyright on a lot of his made up words and phrases, such as the MAINLY pathways, and I found the ubiquitous presence of the initials TM quite annoying. I also did not appreciate the regular sales pitches for his mentoring services.

The book is worth a read and I certainly got something out of it, though I hesitate to recommend it wholeheartedly.

13 of 14 people found the following review helpful:

5.0 out of 5 stars Run, Don't Walk, to Get This Great Book with a Poor Title, February 1, 2008

By	Eric Olinger "Strategy Guru" (Tampa, FL USA) - See all my reviews (REAL NAME)

This is an excellent and extremely practical body of work on goal setting and obtainment. Raymond Aaron has taken something many of us believe in, but execute poorly, and really put it on steroids. Well researched and extremely well organized, this book makes goal setting work. I am personally not fond of the title. This is not another "how to get rich doing nothing" book (however when you start achieving more of your goals you will probably make more and will definitely do more of what you love).

The chapters on instant gratification, procrastination and the goal recording rules are extremely practical and well thought out. The entire work shows that the author has put a great deal of time into refining and perfecting the craft. Many well designed forms and templates are included (and available for download).

Easy to read, easy to implement, this is a book you will wear out (as I have). Buy this book!

7 of 7 people found the following review helpful:

5.0 out of 5 stars Order 2 copies of the book, 1 for you, 1 for a friend!!, February 28, 2008

By	Ryan Cameron (San Diego, California USA) - See all my reviews (REAL NAME)

Raymond Aaron has written a great book about goal setting and how to achieve those goals. This book has lots of suggestions I am going to implement in my life. My favorite is the "abbreviated" one week vacations and "abbreviated" $1000 savings deposit every month (from Chapter 1) to get in the habit mentally of being able to do this things every month until it becomes reality. Even if the abbreviated versions are spending an hour reading a travel brochure on an exciting destination and $10 into savings, telling myself it's a week long vacation and a $1000 deposit will only get better in the months and years ahead.

Also Raymond's MAINLY form is a very powerful goal setting tool that makes it easier to set monthly goals and achieve them with three levels of success built into each goal. On the months I've used this form, I've achieved a lot, felt more on target for reaching my bigger goals, and most importantly feel good about the accomplishments at the end of the month. Plus the form makes it easy to monitor your progress at the end of the month. This book explains how to use the form and how it came about in a very easy to understand way.

Trust me, once you read the book and start using the MAINLY form, you're going to want to buy extra copies of the book to give to friends and family, save yourself some time and buy an extra one with your copy so you can give it away right away. Goal setting is a lot more fun when you have someone to share your victories every month with.