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Double Double: How to Double Your Revenue and Profit in 3 Years or Less [Hardcover]

Cameron Herold
4.8 out of 5 stars  See all reviews (44 customer reviews)

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Book Description

April 2, 2011
A step-by-step guide to enjoying the roller-coaster ride of growth -- while getting the most out of life as an entrepreneur. A growth-focused approach: The book is divided into three sections, which cover planning for fast growth, building a company for fast growth, and leading for fast growth. Each topic the author covers -- from creating a vision for the company's future to learning how to generate free PR for a developing company -- is squarely focused on the end goal: doubling the size of the entrepreneur's company in three years or less. A down-to-earth action plan: Herold's experienced-based advice never gets bogged down in generalities or theory. Instead, he offers a wealth of practical tips, including: How to design meetings for maximum efficiency; How to hire top-quality talent; How to grow in particularly tough markets; How to put together a board of advisors -- even for a smaller company; How even the busy entrepreneur can achieve a work/life balance.

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Double Double: How to Double Your Revenue and Profit in 3 Years or Less + Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Growing Firm
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Editorial Reviews

Review

Check out the author's website for more information about Cameron Herald's book. "If you do what I suggest in this book, you-like myself and other entrepreneurs I've coached-will double the size of your company's revenues and profits, and the amount of free time for you and your employees." - Cameron Herold

About the Author

Cameron Herold has taken twenty years of experience operating some of the biggest business success stories in North America and turned it into a flourishing career as both a business consultant and a motivational speaker. Cameron is a business coach and mentor to several fast-growth businesses and a CEO coach to large corporations throughout Canada and the United States.

Product Details

  • Hardcover: 220 pages
  • Publisher: Greenleaf Book Group (April 2, 2011)
  • Language: English
  • ISBN-10: 1608320995
  • ISBN-13: 978-1608320998
  • Product Dimensions: 9.1 x 1 x 6.1 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (44 customer reviews)
  • Amazon Best Sellers Rank: #73,086 in Books (See Top 100 in Books)

More About the Author

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Customer Reviews

4.8 out of 5 stars
(44)
4.8 out of 5 stars
If you have business, you will greatly benefit from the ideas in Double Double. Mark Rubin  |  23 reviewers made a similar statement
So I quickly purchased the book and started reading it. Alease M. Mcclenningham  |  11 reviewers made a similar statement
The book is well written and accessible. Justin Martin  |  8 reviewers made a similar statement
Most Helpful Customer Reviews
40 of 45 people found the following review helpful
3.0 out of 5 stars Not Really a "How To" book. June 6, 2011
Format:Hardcover|Amazon Verified Purchase
WOW! Hard to believe I'm the only one who didn't give this book 5 stars.

The book is not a How To ... like the subtitle suggests. It does have some useful ideas about various aspects of business (vision, communication, hiring, metrics), though none of them are ground breaking. But what disappointed was the lack of a coherent process as the title indicated. His only process is to create a vision for where your company should be in 3 years then start working on all these other aspects - but he doesn't give any way to prioritize or structure the process. I suspect he does this better in his one-on-one consulting which this book seems designed to promote.

In addition, most of the advice seems to be geared toward small companies - ie those without an HR person - despite his stories of coaching at very large companies.

The marketing and PR sections also seem slanted toward consumer oriented companies rather than B2B.

He relies heavily on his experience with 1-800-GOTJUNK and College Pro Painters. The latter company is not that well regarded in my experience and I thought the former company was until I read a piece in this book where revenue fell because they ran out of franchises to sell. It occurs to me that a franchise company that makes most of it's money from selling franchises rather than the royalty of selling products or services is probably asking to be a flash in the pan. Good thing Herold got out when he did.

You'll probably get some good ideas reading this book - but if you read a lot of business books you'll have seen many (maybe all) of the ideas in other places. Just don't expect it to be a step by step recipe.
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4 of 4 people found the following review helpful
Format:Kindle Edition|Amazon Verified Purchase
Double Double isn't just another business book from an analyst. Cameron has spent the last 20 years running companies, including 1-800-GOT-JUNK! where as COO he helped grow the company from $2 million to $105 million in just six years.

Unlike all those business bestsellers that are filled with theories and projections, Double Double is filled with practical, actionable advice. It's a recipe book for building a world-class company. The goal of the book, according to Herold, is to teach you how to double your business in just three years (which amounts to just under 30% annual growth).

I was so inspired after reading the book I immediately got a fresh notebook out and started brainstorming ideas for my company.

Double Double is an excellent road map for growing your company. Even if you have been running companies for more than ten years like me, you will learn something from reading this book.
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11 of 14 people found the following review helpful
Format:Hardcover
I'm an avid reader. I blow thru at least 2-5 books every week and have ready over 2000 books in the past 10 years. There are less than 10 books that I've read that I consider to be "game changers." These are books like Good to Great, Rich Dad, Poor Dad, Guerrilla Marketing, and The E-Myth. Cameron's book - Double Double has now entered my top ten!

I can't say enough good things about his book, there are over 100+ practical, actionable things that you can put into place ASAP from hiring and motivating to building a great culture, getting free PR and everywhere in between.

Buy this book and I'm confident that even if you apply a few things you've learned you will easily double your business!
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Most Recent Customer Reviews
4.0 out of 5 stars Good advice
Simple and brief, this book guides you by the hand in some basic tools to improve your company, not sure you will double your income, but you will do better.
Published 4 days ago by David Nieto
5.0 out of 5 stars A Life Guide
Double Double is more than just a business improvement book. The principles and approaches it outlines are powerful guides that can be applied to all facets of life. Read more
Published 4 months ago by Folasope
4.0 out of 5 stars A great book of practical advice for entrepreneurs
It is packed with very practical and easy to apply advice on growing your business. For example, visualize what your company would look like in 3 years and focus the whole company... Read more
Published 6 months ago by Jean M. Patry
5.0 out of 5 stars Author's comment...
I just finished presenting the core content from my new book Double Double, to 250 CEOs in the Detroit Michigan region. Read more
Published 7 months ago by Cameron Herold
5.0 out of 5 stars Double Double is much more than a way to order a coffee in Canada...
Cameron Herold clearly illustrates how to build a company and increase revenue as promised. He covers important topics like time management and corporate culture, two things I am... Read more
Published 10 months ago by Dave Delaney
5.0 out of 5 stars I Keep Coming Back To This Book
This is a book I've had on my bookshelf and keep coming back to every few months for further inspiration and action items. Read more
Published 15 months ago by Nathalie Lussier
3.0 out of 5 stars Have seen this stuff elsewhere
I think that perhaps for those people who haven't read a lot of business books then this would book would provide some revelations. Read more
Published 15 months ago by Robert D. Crane
4.0 out of 5 stars Great insight and thought prevoking
This book is for entrepreneurs who want to grow beyond a 'lifestyle' company. Further its for leaders who are willing to invest in becoming self-aware both personally and as... Read more
Published 15 months ago by Richard M. Batenburg Jr.
5.0 out of 5 stars It Opened My Eyes
I brought this book because I heard Cameron on a webinar. It was discussing the painted picture. His story and his ideas really connected with me. Read more
Published 17 months ago by Alease M. Mcclenningham
4.0 out of 5 stars Love the painted picture
I love the painted picture approach. Not only can you use it in your business but also in other aspect of your life. Read more
Published 17 months ago by Jacques
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