Douglas McGregor, Revisited: Managing the Human Side of the Enterprise [Hardcover]

Gary Heil (Author), Warren Bennis (Author), Deborah C. Stephens (Author)

Book Description

Publication Date: March 24, 2000 | ISBN-10: 0471314625 | ISBN-13: 978-0471314622 | Edition: 1

The words of Douglas McGregor, one of the fore-fathers of management theory and one of the top business thinkers of all time, cannot and should not be ignored. McGregor's vision of a more humanistic workplace may not have been widely accepted over three decades ago, but technological advancements that McGregor himself anticipated have paradoxically helped companies become more human. Viewing employees not as cogs in the machine but as living beings with individual goals-what McGregor called "the human side of the enterprise"-has proven to provide a remarkable competitive advantage.
Now, with the rise of the networked economy, the growing power of frontline workers, and the shift in power from mass producer to individual consumer, authors Gary Heil, Warren Bennis, and Deborah Stephens assert that McGregor's ideas are more important and relevant than ever before.
Douglas McGregor, Revisited emphasizes McGregor's lasting influence and updates his thinking with new concepts, fresh strategies, and modern implementation. This timely work traces McGregor's original thinking, which has emerged in current approaches that stress distributed leadership, open-minded appraisal techniques, and employee/customer commitment.
Highlighted throughout with gems of wisdom in McGregor's own words, the book describes the value of his theories for today's managers. The authors carefully outline how to put McGregor's thinking into practice in your own business so you can:
* Devise a better performance management system
* Form and supervise effective management teams
* Build cooperation instead of internal competition
* Cultivate an intrinsically motivating, values-driven workplace
* Create a cause worthy of employee commitment
Also featured are examples from a host of companies and leaders who have flourished under McGregor's approach. Authoritative and highly instructive, Douglas McGregor, Revisited offers new generations of managers important lessons from history and from the field.
Praise for Douglas McGregor, Revisited
"This book revisits in a contemporary manner the most important question facing management today: given what we know about human nature, how should work be managed so as to unleash the vast creative potential of human beings? The evidence is overwhelming that many people either come to an organization or can be appropriately led to exhibit the behavior McGregor characterized as 'Theory Y.' This book provides a 'how-to' approach for developing people at work and for establishing high performance organizations."-Joseph A. Maciariello, Horton Professor of Management
Peter F. Drucker Graduate School of Management, Claremont Graduate University and Claremont McKenna College. Author of Lasting Value: Lessons from a Century of Agility at Lincoln Electric
Douglas McGregor's seminal works, The Human Side of the Enterprise and The Professional Manager, debunked Taylorism and described a revolutionary way to manage people. He was the first to apply the findings in behavioral science to the world of business. Based on what had been learned about human behavior, McGregor explored the implications of managing people in a different manner than tradition dictated.
The nature of work today makes McGregor's ideas more relevant than ever before. This important book applies his thinking to today's business world, proving again that the human aspect of work is crucial to organizational effectiveness. It also suggests how you can change your thinking and implement his ideas in your own business and workplace.

Editorial Reviews

Amazon.com Review

Now that we've been downsized and outsourced and reengineered and networked, management gurus are finally focusing on the one universal resource that has been staring them in the face all along: their so-called "human capital." The funny thing is, some of the best thinking on the subject was published more than four decades ago, when few senior business people were ready to listen. In essays like "New Concepts of Management" and books like The Human Side of Enterprise, the late MIT educator Douglas McGregor argued articulately that corporations are not merely machines, nor are workers simply cogs to run them. Now, in Douglas McGregor, Revisited, Gary Heil, Warren G. Bennis, and Deborah C. Stephens resurrect many of these prescient observations and place them in a context appropriate for our times. The three prominent leadership specialists open with "Why McGregor Matters," an extensive section in which his opinions are discussed as they relate to performance, cooperation, motivation, commitment, and other topics like teams. The authors conclude with selections from McGregor's work that address issues (including the changing composition of the industrial work force, job satisfaction, and paternalism) that remain as relevant today as the day they were written. --Howard Rothman

Review

"Amid the hype accompanying the launch of new business books, one title towers above the rest. Douglas McGregor, Revisited aims to make the work of one of the great management thinkers accessible to a new generation. The timing could not be better.... To disregard McGregor's work is to ignore the central dilemma of management." (The Times, September, 2000)

"It is a powerful reminder of key questions for organisations yesterday, today and tomorrow." (People Management, 14th September, 2000)

"Welcome resurrection of a great thinker and a guide to creating a value-driven organisation DNA." (Director, October 2000)

See all Editorial Reviews

Product Details

• Hardcover: 224 pages
• Publisher: Wiley; 1 edition (March 24, 2000)
• Language: English
• ISBN-10: 0471314625
• ISBN-13: 978-0471314622
• Product Dimensions: 6.4 x 0.8 x 9.4 inches
• Shipping Weight: 1 pounds (View shipping rates and policies)
• Average Customer Review: 4.6 out of 5 stars  See all reviews (8 customer reviews)
• Amazon Best Sellers Rank: #233,674 in Books (See Top 100 in Books)

Most Helpful Customer Reviews

17 of 18 people found the following review helpful

5.0 out of 5 stars Wisdom Revisited May 25, 2000

By Robert Morris HALL OF FAMETOP 100 REVIEWERVINE™ VOICE

Format:Hardcover

If a list were compiled of the most influential business thinkers, McGregor's name would be near the top of that list. This brilliant book explains why. The authors enable us to "revisit" the unique achievements of someone who is too often under-appreciated or, worse yet, ignored. According to Peter Drucker, "With every passing year, McGregor's message becomes ever more relevant, more timely, and more important." The material is organized as follows:

Part 1 Why McGregor Matters

Part 2 Selected Essays of Douglas McGregor

In the first part, the authors provide a brilliant introduction to the essays which then follow. They quote liberally from McGregor's classic work, The Human Side of Enterprise. Perhaps you are already familiar with Robert Owen (1771-1858) whom James O'Toole characterizes as "the Thomas Edison of social invention. He was the first to devise or advocate numerous practices in industrial relations, education, and social policy that are still considered progressive today, more than 130 years after his death." More than a century later, McGregor addresses many of the same issues which Owen did. For example:

1. Creating a workplace in which people are treated as human beings

2. Offering incentives and rewards which enable people to motivate themselves to produce work of consistently high quality

3. Viewing the work force as an investment, not as a cost

4. Supporting and nourishing the personal as well as professional development of that work force

5. Formulating means by which to measure worker performance accurately...and fairly

Here is a brief excerpt from The Human Side of Enterprise:

"The outstanding fact about relationships in the modern industrial organization is that they involve a high degree of interdependence. Not only are subordinates dependent upon those above them in the organization for satisfying their needs and achieving their goals, but managers at every level are dependent upon all those below them for achieving their own and organizational goals."

These observations by McGregor explain why it is no coincidence that, year after year, the companies rated "the best to work for" are the same companies which dominate their respective industries, the same companies which have the greatest market value.

In his various works, McGregor devotes substantial attention to two different theories which "are not managerial strategies. They are underlying beliefs about the nature of man that influence managers to adopt one strategy rather than another." The core assumptions of Theory X are that (1) managers alone must organize and control the work to be done, (2) workers must totally subordinate their needs to those of the organization, (3) without strict supervision, workers would be indifferent (perhaps resistant) to the organization's needs because (4) the average worker is indolent, lacks ambition, prefers to be supervised, is self-centered, and dislikes change.

The core assumptions of Theory Y are that (1) "People are not by nature passive or resistant to organizational needs.", (2) "The motivation, the potential for development, the capacity for assuming responsibility, the readiness to direct behavior toward organizational goals are all present in people. Management does not put them there.", (3) "It is the responsibility of management to make it possible to recognize and develop these human characteristics for themselves.", and (4) "The essential task of management is to arrange organization conditions and operation so that people can achieve their own goals best [italics] by directing their own [italics] efforts toward organizational objectives."

Thanks to Heil, Bennis, and Stephens, we now have in a single volume both a brilliant analysis of McGregor's ideas as well as an analysis of the implications of those ideas, and, a selection of McGregor's essays in which those ideas are introduced and developed. Who will gain the greatest value from this book? Those who now know little (if anything) about one of the most influential business thinkers. I agree with Drucker that, "With each passing year, McGregor's message becomes ever more relevant, more timely, and more important." I presume to suggest that that will continue to be true so long as there are organizations in which human beings have work to do.

12 of 14 people found the following review helpful

5.0 out of 5 stars Irresistible Retrospective on Managers Lacking Introspection May 29, 2000

By Donald Mitchell HALL OF FAMETOP 100 REVIEWERVINE™ VOICE

Format:Hardcover

When I was in business school (back in the Dark Ages), McGregor was considered the finest thinker about organizational behavior. He grasped that behavioral science offered great promise for making organizations more effective and more desirable places to be.

Everyone was excited about the potential of his assumptions about people in the workplace: Employees want to do a good job; they will make extra effort to learn and accomplish more; they have the potential to much more; and it makes great sense to get everyone involved as much as possible. At the time, it seemed like the first breath of fresh air in the stale world of corporate bureaucracies. Although I haven't thought much about McGregor in over 20 years, I realize that I was profoundly influenced by his thinking.

Reading this fine book gave me a valuable new perspective on McGregor -- that a central weakness of many companies and managers is that the comapny's leadership is not consciously aware of what it assumes about its employees. While almost every company espouses humanistic and empowerment ideas and ideals, many continue to operate in the same old command and control way. Most of the focus is on creating carrots and sticks to manipulate behavior.

Why don't people get it? McGregor had figured out that managers don't think much about their assumptions about employees. McGregor made the important point that everyone needs to determine what those assumptions are (Can people be trusted? If yes, use Theory Y. If no, use Theory X). What happens now is that many people hold Theory X beliefs that employees cannot be trusted and but try to use Theory Y methods (that they can), and the mixed messages keep everyone confused. 'I want you to take full charge of this project, but check with me before doing anything.' Sound familiar?

In particular, managers don't really understand Maslow's hierarchy of needs. As simple needs are fulfilled, psychic needs become more important such as working on something that will make a difference. Chapters 6 and 7 are especially good on how intrinsic personal motivation is created.

This book is excellent in that it contains a retrospective perspective on McGregor as well as some of McGregor's own key essays. I especially enjoyed Warren Bennis's essay on the weaknesses in McGregor's argument: How do managers get their needs served if they are always servant leaders (see Joe Jaworski's excellent book, Synchronicity to get an answer to that) and what is the role of the environment on the needs of the worker in the workplace? Clearly, the Internet is one example of a new force that irresitibly is creating Theory Y contexts for accomplishment, independent of what managers do.

The main weakness of this book is that it does not point out that the limit to Theory Y was that McGregory did not give enough detail to make it possible to know exactly what to do. See Bill Jenson's book, Simplicity, for the significance of this mistake by McGregor.

Whether you believe that employees cannot be trusted or that they are your first line of offense and defense empowered on their own, you will benefit from reading and thinking about the questions and topics in this book. It can be an important step forward toward helping you build an irresistible growth enterprise.

4 of 4 people found the following review helpful

5.0 out of 5 stars What a wonderful book! March 23, 2001

By Leon M. Bodevin

Format:Hardcover

This book is a real gem. The 140 pages or so of outline on McGregor's ideas is invaluable. I've read Human Side Of Enterprise, but the way the authors explain theory Y brought a lot of light to my understanding of McGregor's ideas. McGregor's ideas reach much farther than I realized, and the authors are virtuosos at explaining the real profundity in the Human Side of Enterprise. I recommend this book highly, even to those well versed in this stuff. I also learned a lot by the modern examples (like Lincoln Electric and Herman Miller) of companies which follow theory Y. Douglas McGregor does not have all the answers. But even if McGregor is not the last word on management, all future thinkers will have to grapple with the ideas and the questions (so many!) that he put forth.